Written by Honest London- London Communications Agency.
TikTok may seem like a new commodity to most but it’s been around since September 2016, known as Douyin in China, later launching as TikTok in 2017.
It began to make headlines in 2017 when it acquired Musical.ly in the US for a whopping $1 billion by 2019, thanks to gaining Musicl.ly’s 100 million users via the merger it became the number 1 free non-gaming IOS app in the US beating Instagram and Facebook.
TikTok didn’t stop there in its growth plan and became available in 150 countries with 75 languages.
Looking at today, it has generated over 113 million downloads and makes nearly 2 billion lifetime installs in total.
But what is TikTok?
TikTok is a social media app that allows users to watch, create, and share 15-second videos shot on mobile phones. With personalised feeds of creative short videos, the app is characterised by its quality and high levels of engagement. Besides adding effects like filters, background music, and stickers to their videos, users can also collaborate on content even if they're in different locations and create split-screen duet videos. The name TikTok is onomatopoeia for the sound of a ticking clock and represents the short format of the videos
But what is TikTok?
TikTok is a social media app that allows users to watch, create, and share 15-second videos shot on mobile phones. With personalised feeds of creative short videos, the app is characterised by its quality and high levels of engagement. Besides adding effects like filters, background music, and stickers to their videos, users can also collaborate on content even if they're in different locations and create split-screen duet videos. The name TikTok is onomatopoeia for the sound of a ticking clock and represents the short format of the videos
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