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The Charle Observatory.

SEO & AI search data, CRO insights and Shopify news — from inside our network of 100+ live stores. Monthly, no noise.

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The Charle Observatory.
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SEO and AI search data. CRO benchmarks and conversion insights. The Shopify platform changes that actually matter. One monthly report, no noise.

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Search & AI

Stay ahead of
the algorithm.

Which brands AI models like ChatGPT and Claude are recommending, how organic search is shifting, and where your store stands. No guesswork — real signals from live data every month.

  • ChatGPT & Claude citation tracking
  • Organic & GEO visibility shifts
  • What's ranking and why
CRO Insights

Know what actually
converts.

Real conversion test results from across Charle's active Shopify store portfolio. What we ran, what moved the needle, and what you can apply to your own store right now.

  • AB test results from live stores
  • Conversion benchmarks by sector
  • One thing to test this month
Shopify News

The updates that
matter to you.

Platform changes, new features and app ecosystem updates — filtered down to the ones that will actually affect your store. We cut the noise so you don't have to.

  • Shopify platform & feature updates
  • App ecosystem changes
  • What to act on this month

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