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What is a Shopify developer? Why do you need a Shopify developer?

Last updated: May 24, 2023

As traditional brick and mortar businesses continue to decline during these ever changing times, ecommerce adoption continues to accelerate exponentially. Millions of merchants around the world now use the Shopify and Shopify Plus platforms to run their businesses. However, as the crowd gets bigger, it becomes increasingly difficult for online stores to achieve uniqueness and independence.

That’s where Shopify Developers come in. Shopify Developers have access to powerful APIs to bring merchants ideas to life on the platform, from creating unique themes that capture a brand’s essence, to building engaging online storefronts that immerse the customer with one-of-a-kind browsing experience, Shopify Developers can help make your online store stand out from the competition and create a powerhouse for online sales. What’s more, is that Shopify Developers mean that merchants can free up their workload so that they have their hands free to deal with what really matters. This article looks at what a Shopify Developer is an how merchants can utilise these developers to get the most out of their Shopify store.
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What do Shopify developers do?

What is a Shopify developer? Put simply, Shopify developers are experts in building onine stores, themes and apps using the Shopify platform. They specialise in frontend development, helping merchants express themselves through web design and delivering customised shopping experiences for the customer. Shopify developers can integrate seamlessly into existing merchant workflows, developing bespoke code, scripts and apps to solve complex problems. Shopify developers can also help merchants migrate their data over from other ecommerce platforms- if you're considering starting an online store or migrating an existing store to Shopify, read our article here on Shopify vs Shopify Plus.

Who might need help from Shopify developers?

Selling products online can be a challenging feat, especially with the complexity of modern ecommerce technology. Online merchants have to balance fulfilling customer orders, monitoring inventory stock levels, handling customer queries and complaints, advertising through various channels, staying on top of trends and so on. On top of that, perhaps one of the most important and time-consuming responsibilities of any Shopify merchant is also delivering an engaging customer experience which is scalable, visually appealing and has all the right functionality to satisfy customer needs. This can be a momentous task, especially for those merchants just starting out on the Shopify platform.

Why use a Shopify developer?

While it is possible to get an online store up-and-running quickly on Shopify, it is common for merchants to come across many difficulties in the process. For example, errors and bugs can become problematic when setting up apps or editing bits of code, causing disruption to the usability of the website. Compatibility issues can arise when migrating data from other ecommerce platforms. When trying to sell internationally using Shopify, problems can arise operating multiple storefronts with different languages and currencies. The list goes on. While these issues can be difficult to handle for the average Shopify merchant it’s not all doom and gloom- help is on-hand with the assistance of expert Shopify developers. Shopify developers can be hired to do most of the leg-work every step of the way from designing, developing and optimising online stores.

What are the benefits of having a Shopify developer for your online store?

One of the main benefits of having a Shopify developer is the ability to transform your online store into giving it a truly unique feel which is made bespoke for your brand. With the amount of ecommerce stores up and running in these unprecedented times, it’s a given that if a one-of-a-kind experience isn’t delivered to the consumer, it gets lost in the crowd of the rest of the competition. A large portion of Shopify merchants use preset themes available on the platform, limiting the design capabilities and creation of brand identity for the store. Using a Shopify developer who can fully customise Shopify themes, following trends in web design, development and functionality is therefore paramount in creating an engaging user experience which keeps customers interested and on the site for longer.

Shopify Developers can build advanced ecommerce solutions

Shopify developers have a deep knowledge and understanding of the Shopify platform, mastering code and advanced APIs to help improve a multitude of KPIs for online stores of any kind by implementing advanced features not offered on the standalone Shopify platform. Shopify developers can be used to ensure that specific brand requirements are met such as implementing complex searching and filtering algorithms to find products throughout the website, or advanced loyalty and discounting processes on the checkout page if certain customer criteria are met.

Integrate third-party apps for your online store

What’s more is that Shopify developers can create code which helps integrate third-party apps into your online store. For example, services such as Klaviyo can be installed to help your brand’s email marketing, or shipping apps can be integrated to help you and your customers calculate shipping costs, taxes and duties for selling your products internationally. Shopify developers are experts at understanding compatibility of third-party software with your store, and advising on what integrations are most suited for your business.

All these bespoke ecommerce solutions can contribute to improving a variety of Shopify KPIs such as reducing bounce rate, increasing conversion rates and lifetime value of your customers. With technical optimisations also being made to reduce site load time, improving SEO and so on.

Free capacity to focus on what's important for your business

Shopify merchants are faced with increasing pressure to ensure that their online store runs smoothly, has a design which makes its brand recognisable, and offers features which get customers purchasing and returning. Not to mention the managing, marketing and other logistical responsibilities that come with running a business. It is therefore highly recommended that merchants get in touch with a Shopify developer or Shopify development team which can deal with these responsibilities so merchants don’t have to worry about the burden.

Where to find Shopify developers

Charle is a Shopify and Shopify Plus ecommerce agency who have an expert team of in-house developers who help ambitious brands to design, develop and optimise outstanding Shopify websites. We partner with brands all over the globe to design, develop and optimise ecommerce Shopify websites to maximise growth and help brands make the most profitable decisions online, giving you the time to focus on what really matters for your business. Get in touch with us to learn how our Shopify developers can help your online store today.
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