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Top 18 Social Media Marketing Agencies in the UK 2023

Last updated: July 28, 2023

In today's digital era, social media has become an indispensable part of any successful e-commerce strategy. Influencer marketing is projected to reach $21.1 billion. (Viralyft). To help you find the best social media agency for your business, we have compiled a comprehensive list of the top 17 social media agencies in the UK. Each agency has been carefully selected based on their expertise, client satisfaction, and unique approach to social media marketing. Read on to discover which agency aligns best with your e-commerce needs. So without further ado, let's dig in!
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1. The Social Shepard

The Social Shepard is an award-winning social media agency that excels in providing personalised and data-driven services to e-commerce merchants. They take the time to understand each client's unique brand identity, target audience, and objectives, tailoring their strategies accordingly. The agency's team of social media experts implements an array of cutting-edge tools and techniques to optimise campaigns continually.

Social Media Strategy: The Social Shepard conducts comprehensive market research and competitor analysis to develop a bespoke social media strategy for each e-commerce client. Their strategies encompass content planning, social media calendar creation, and audience targeting.

Content Creation: The agency creates visually captivating and engaging content that aligns with the brand's identity and resonates with the target audience. From eye-catching graphics to compelling copy, their content drives higher engagement and conversions.

Community Management: The Social Shepard actively engages with followers, responding to comments, messages, and mentions in a timely and friendly manner. This fosters a sense of community and enhances customer relationships.

What Makes Them Unique: The Social Shepard's key differentiator lies in their strong focus on personalization. Their strategies are entirely tailored to each client, ensuring that every campaign is unique and aligned with the brand's goals. By leveraging data-driven insights, they continuously optimise campaigns for maximum impact.

2. Honest London

Honest London is a boutique social media agency that are committed to providing transparent services with high-yielding results to their e-commerce clients. This agency believes in building lasting relationships with customers with a focus on Return on Investment (ROI). Having been in this industry for a long time, they've seen the struggle of customers being able to find a social media agency that actually delivers the promised results. They've heard the cliché "next month will be better" without any understanding of what went wrong in the previous month.

Social Media Marketing: Honest London practices social media marketing with integrity, ensuring that campaigns align with the brand's values and resonate with the audience on a deeper level.

Storytelling and Branding: The agency specialises in crafting compelling brand narratives that connect with customers emotionally. Their storytelling approach humanises e-commerce brands, fostering trust and loyalty.

Reputation Management: Honest London actively monitors social media channels, addressing any negative feedback or reviews promptly and transparently. Their proactive reputation management strategies protect e-commerce brands from potential crises.

What Makes Them Unique: Honest London stands out with its dedication to ethical marketing practices through its Social Media and Crisis PR services. By prioritising transparency and honesty in their services, they establish trust with customers, helping e-commerce brands build a positive reputation.

3. Trendy Grandad

Trendy Grandad is a UK leading video production company, which partner with brands to produce premium brand videos, social media video ads & video editing services.

Brand Video Production - Using the latest camera equipment they are experts in creating striking visuals & emotive cinematography possessing the expertise to captivate your audience from the very start of your brand video production and hold their attention until the final frame.

Social Media Video Production - Trendy Grandad, a social media video production company based in London & Norwich. Their social media video production ads aren't for the faint hearted. We're here to disrupt the norm and make sure your social media video content truly stands out against your competition. We hold a decade of experience using cameras, audio, editing & lighting equipment to create video thats converts & drives results for social media campaigns.

4. Spin Brands

Spin Brands is a dynamic and creative social media agency that combines innovation with strategy to create successful campaigns for e-commerce businesses. They have a vibrant team of content creators, strategists, and designers who work collaboratively to deliver eye-catching and memorable social media experiences.

Creative Campaigns: Spin Brands is known for its out-of-the-box thinking and creativity. They design campaigns that capture attention, evoke emotions, and encourage engagement.

Influencer Marketing: The agency has a strong network of influencers across various niches, enabling them to form impactful partnerships between e-commerce brands and influencers. Their influencer marketing strategies lead to increased brand exposure and credibility.

Trend Analysis: Spin Brands keeps a close eye on social media trends and emerging platforms, allowing them to adopt early and stay ahead in the rapidly evolving social media landscape.

What Makes Them Unqiue: Spin Brands' unique proposition is its seamless fusion of creativity and strategy. They deliver visually stunning and innovative campaigns backed by data and analysis, ensuring that each campaign has a strong impact on the target audience.

5. Truffle Social

Truffle Social is a results-oriented social media agency dedicated to driving measurable growth for e-commerce clients. Their team of experts employs a data-driven approach to develop and execute effective social media strategies that align with business objectives.

Data-Driven Social Media Strategy: Truffle Social conducts in-depth market research and data analysis to identify target audience segments and optimal social media channels. Their strategies focus on delivering tangible results in the form of increased engagement and sales.

Performance Metrics and Reporting: The agency provides comprehensive performance reports, showcasing key metrics and insights. This data-driven approach allows e-commerce clients to make informed decisions for future campaigns.

Conversion Optimisation: Truffle Social optimises social media campaigns for in, working to turn social media traffic into paying customers for e-commerce brands.

What Makes Them Unique: Truffle Social's emphasis on data-driven decision-making sets them apart. They leverage analytics to continually optimise campaigns, ensuring that e-commerce brands get the best possible return on their social media investment.

6. We Are Social

We Are Social is a global social media agency with a significant presence in the UK. They offer a wide range of services to e-commerce businesses, harnessing their global exposure to provide cross-cultural insights and strategies.

Global Social Media Management: We Are Social caters to e-commerce brands looking to expand their presence internationally. Their team of experts develops region-specific campaigns, ensuring cultural relevance and resonance.

Real-time Social Listening: The agency employs advanced social listening tools to monitor brand mentions and conversations across social media platforms, allowing e-commerce merchants to stay informed and respond proactively.

Social Media Advertising: We Are Social creates targeted and data-driven social media ad campaigns that generate high-quality leads and conversions for e-commerce clients.

What Makes Them Unique: We Are Social's global perspective and cross-cultural expertise give them a unique edge. They can assist e-commerce brands in navigating international markets, enabling seamless expansion and growth.

7. One Umbrella

One Umbrella is an award-winning social media agency with a comprehensive approach to digital marketing. They provide e-commerce merchants with an all-in-one solution for their social media needs, from strategy to execution.

Social Media Strategy and Management: One Umbrella develops holistic social media strategies that encompass content creation, audience targeting, and community engagement. They also handle day-to-day social media management for e-commerce brands.

Paid Advertising: The agency excels in creating and optimizing paid social media campaigns that drive traffic and conversions. They focus on achieving a high return on ad spend (ROAS) for e-commerce clients.

Creative Content Development: One Umbrella's talented team of designers and copywriters create visually stunning and persuasive content that resonates with the target audience.

What Makes Them Unique: One Umbrella's comprehensive approach streamlines social media marketing for e-commerce brands. By providing end-to-end solutions, they ensure that each aspect of a brand's social media presence is well-coordinated and aligned with their overall marketing goals.

8. Burst Digital

Burst Digital is a results-oriented social media agency that specialises in performance-driven marketing for e-commerce businesses. Their expertise lies in maximizing conversions and ROI through strategic social media campaigns.

Performance-Driven Campaigns: Burst Digital focuses on delivering tangible results for e-commerce clients. They use data and analytics to optimise campaigns for conversions and lead generation.

Conversion Rate Optimization: The agency identifies and optimises conversion funnels, ensuring that social media traffic is efficiently channeled towards purchase decisions.

A/B Testing: Burst Digital conducts rigorous A/B testing to identify the most effective messaging, visuals, and call-to-actions for e-commerce campaigns.

What Makes Them Unique: Burst Digital's commitment to data-driven performance sets them apart. By continually analyzing results and making data-backed decisions, they help e-commerce brands achieve the best possible return on investment.

9. Digital Media Team

Digital Media Team is a forward-thinking social media agency that achieves remarkable growth for e-commerce clients through innovative strategies and cutting-edge technology.

Advanced Targeting: Digital Media Team utilises advanced targeting techniques to reach the most relevant audience segments for e-commerce brands.

Cross-Platform Marketing: The agency creates unified campaigns that span multiple social media platforms, delivering consistent messaging and branding.

AI and Automation: Digital Media Team leverages AI and automation to optimise campaigns and streamline social media processes for e-commerce businesses.

What Makes Them Unique: Digital Media Team's adoption of AI and automation gives them a competitive advantage in efficiency and precision. By leveraging technology, they deliver targeted and cost-effective social media campaigns for e-commerce brands.

10. Born Social

Born Social is a creative-led social media agency that caters to e-commerce merchants seeking to make a lasting impact. Their team of imaginative minds specialises in developing eye-catching content and immersive experiences that resonate with audiences across various social media platforms.

Creative Content Strategy: Born Social designs innovative content strategies that showcase e-commerce brands in the most compelling and memorable ways.

Viral Campaigns: The agency has a knack for creating viral campaigns that garner widespread attention and engagement, leading to increased brand awareness for e-commerce clients.

Social Media Advertising: Born Social effectively utilises social media advertising to drive targeted traffic and conversions for e-commerce brands.

What Makes Them Different: Born Social's emphasis on creativity and innovation sets them apart. Their ability to create visually stunning campaigns that capture the audience's imagination helps e-commerce brands stand out in the competitive social media landscape.

11. CEEK

CEEK is a full-service social media agency with a focus on data-driven insights and strategy. They take a holistic approach to social media marketing, considering the broader digital marketing ecosystem to drive growth for e-commerce clients.

Data-Driven Strategies: CEEK relies on data analysis and consumer insights to develop social media strategies that resonate with the target audience and lead to meaningful engagement.

E-commerce Integration: The agency works closely with e-commerce platforms, ensuring seamless integration of social media efforts with online stores to optimise the customer journey.

Social CRM: CEEK leverages social CRM tools to enhance customer relationships and tailor interactions for personalised experiences.

What Makes Them Different: CEEK's integration of data and social CRM into their strategies provides a holistic approach to social media marketing. This allows e-commerce brands to build strong connections with their customers and drive long-term loyalty.

12. Giraffe

Giraffe is a specialist social media agency that focuses on delivering tailored solutions for e-commerce businesses. Their team of experts is well-versed in various industries, allowing them to develop strategies that align with specific target markets.

Industry-Specific Expertise: Giraffe's deep understanding of diverse industries enables them to create social media campaigns that resonate with e-commerce customers.

Social Media Monitoring: The agency actively monitors social media channels, identifying trends and customer sentiments to respond quickly and effectively.

Social Media Training: Giraffe offers training sessions for e-commerce clients to improve their in-house social media capabilities.

What Makes Them Different: Giraffe's industry-specific expertise ensures that their social media strategies are finely tuned to each e-commerce client's niche, resulting in highly targeted campaigns that drive meaningful results.

13. Soap Media

Soap Media is a results-oriented digital marketing agency with a specialised focus on social media marketing for e-commerce merchants. They provide comprehensive solutions that encompass social media management, advertising, and analytics.

Social Media Analysis: Soap Media conducts thorough competitor analysis and audience research to identify key opportunities for e-commerce clients.

Content Amplification: The agency employs content amplification techniques to maximise the reach and engagement of social media posts.

Conversion Optimization: Soap Media optimises social media campaigns for conversions, helping e-commerce brands turn visitors into customers.

What Makes Them Different: Soap Media's results-driven approach ensures that e-commerce brands achieve tangible outcomes through their social media efforts. They focus on generating leads and driving sales, helping businesses thrive in the digital landscape.

14. 99social

99social is a social media agency that caters to small and medium-sized e-commerce businesses. They offer affordable and effective social media management services, making professional social media marketing accessible to businesses of all sizes.

Affordable Social Media Management: 99social provides cost-effective social media management services, allowing smaller e-commerce brands to benefit from professional marketing without breaking the bank.

Content Creation: The agency creates engaging and shareable content that reflects the brand's personality and captures the attention of the target audience.

Community Building: 99social focuses on fostering a strong sense of community around e-commerce brands through active engagement and relationship-building.

What Makes Them Different: 99social's affordability and commitment to supporting small and medium-sized e-commerce businesses make them an excellent choice for those looking for professional social media management on a budget.

15. GoBig Digital

GoBig Digital is a performance-driven social media agency that specialises in generating significant ROI for e-commerce clients. Their data-centric approach and focus on actionable insights ensure impactful and measurable results.

ROI-Focused Strategies: GoBig Digital designs social media strategies with a strong emphasis on return on investment, aligning every campaign with specific business objectives.

Customer Retargeting: The agency implements advanced customer retargeting techniques to re-engage potential customers and drive conversions.

Scalable Campaigns: GoBig Digital is adept at scaling social media campaigns as e-commerce brands grow, ensuring consistent performance at every stage.

What Makes Them Different: GoBig Digital's laser focus on ROI and scalable campaigns sets them apart. They prioritise data analysis and performance metrics, enabling e-commerce businesses to make informed decisions and achieve sustainable growth.

16. NinjaPromo

NinjaPromo is a globally recognised social media agency that specialises in delivering creative campaigns for e-commerce clients. Their team of seasoned marketers and content creators collaborates closely to develop social media strategies that captivate audiences.

Cross-Platform Content Creation: NinjaPromo creates visually appealing content designed for optimal performance on various social media platforms.

Influencer Partnerships: The agency excels in influencer marketing, forming meaningful collaborations between e-commerce brands and influencers to drive brand awareness and engagement.

Social Media Analytics: NinjaPromo provides in-depth social media analytics to help e-commerce clients understand campaign performance and make data-driven decisions.

What Makes Them Different: NinjaPromo's global reach and expertise in influencer marketing make them a standout choice. Their ability to navigate cross-cultural landscapes and leverage influencers for e-commerce brands results in impactful campaigns with international reach.

17. Atom42

Atom42 is a full-service digital marketing agency with a strong focus on data-driven social media strategies. They combine creativity with analytical insights to deliver successful social media campaigns for e-commerce businesses.

Data-Driven Social Media Advertising: Atom42 leverages data analytics to identify the most effective targeting parameters, ad formats, and bidding strategies for e-commerce brands.

Social Media Analytics and Reporting: The agency provides comprehensive reporting on key performance metrics, allowing e-commerce clients to track the success of their social media efforts.

Customer Segmentation: Atom42 segments e-commerce brands' audiences based on demographics, interests, and behaviours, ensuring that social media content reaches the most relevant users.

What Makes Them Different: Atom42's data-driven approach ensures that their social media strategies are backed by actionable insights. By using analytics to fine-tune campaigns, they achieve optimal results and help e-commerce brands stay ahead of their competition.

18. Navigate Digital

Navigate Digital is a performance marketing agency that excels in creating results-oriented social media campaigns for e-commerce clients. Their integrated approach and focus on business growth make them a strategic partner for ambitious brands.

Performance-Based Strategies: Navigate Digital develops social media strategies centered around key performance indicators (KPIs) to achieve tangible business outcomes.

Cross-Channel Integration: The agency integrates social media efforts with other digital marketing channels, creating a seamless user experience for e-commerce customers.

User-Centric Design: Navigate Digital designs social media campaigns with a strong focus on user experience, ensuring that e-commerce brands deliver value to their target audience.

What Makes Them Different: Navigate Digital's performance-driven approach and cross-channel integration give e-commerce brands a competitive edge in the digital landscape. Their emphasis on user-centric design ensures that social media efforts contribute directly to business growth and success.

What is a Social Media Agency Agency?
A Social Media Agency is a specialised marketing agency that focuses on creating and managing social media strategies and campaigns for businesses and brands. These agencies help companies leverage the power of various social media platforms to reach their target audience, build brand awareness, engage with customers, and drive business growth.

The services provided by social media agencies can vary, but they typically include:
Social Media Strategy: Social media agencies work with businesses to develop comprehensive social media strategies aligned with their overall marketing objectives. These strategies outline the goals, target audience, content plan, and key performance indicators (KPIs) for measuring success.

Social Media Management: The agency handles day-to-day social media activities, such as posting content, responding to comments and messages, and managing social media communities.

Content Creation: Social media agencies produce engaging and relevant content in various formats, including images, videos, infographics, and written posts, tailored to resonate with the target audience.

Social Media Advertising: Agencies may manage paid social media advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and others. They use targeting and optimization techniques to maximise the reach and effectiveness of these ads.

Influencer Marketing: Many social media agencies also specialise in influencer marketing, identifying and partnering with relevant influencers to promote the brand's products or services.

Social Media Analytics and Reporting: Social media agencies use data and analytics tools to track the performance of campaigns, measure key metrics, and provide regular reports to clients on the effectiveness of their social media efforts.

Crisis Management: In the event of negative publicity or social media crises, social media agencies can help businesses manage and address the situation effectively.

Why hire a Social Media Agency?
By outsourcing social media management to a specialised agency, businesses can tap into the expertise of professionals who stay up-to-date with the latest trends and best practices in social media marketing. This allows businesses to focus on their core operations while leaving their online presence in capable hands.
Social media agencies work with a wide range of clients, from small businesses and startups to large enterprises, across various industries. They tailor their services to suit the specific needs and goals of each client, creating customised social media strategies to achieve maximum impact and return on investment.

How do I choose the right Social Media Agency for my business?
Choosing the right Social Media Agency for your business is a crucial decision that can significantly impact your online presence, brand image, and overall marketing success. Here are some essential steps to help you make an informed choice:

Define Your Goals: Clearly outline your social media marketing goals and objectives. Determine what you want to achieve with social media, whether it's increasing brand awareness, driving website traffic, generating leads, boosting sales, or improving customer engagement. Having specific goals will help you find an agency that aligns with your vision.

Assess Your Budget: Understand your budget for social media marketing. Social media agency fees can vary widely based on the scope of services and the agency's reputation. It's essential to choose an agency that fits within your budget while still delivering quality results.

Research and Compare: Conduct thorough research on potential agencies. Look for agencies that have experience working with businesses in your industry and have a track record of success. Compare their services, pricing, and client reviews to shortlist the ones that seem like the best fit for your needs.

Evaluate Expertise: Check the agency's expertise and capabilities. Look for agencies that are well-versed in the social media platforms relevant to your business. Consider whether they have experience in managing similar-sized campaigns and achieving desired results.

Ask for Case Studies and References: Request case studies or examples of their past work to gauge their performance and creativity. Additionally, ask for references from current or previous clients to get insights into their experiences working with the agency.

Understand Their Approach: Schedule consultations with the shortlisted agencies to understand their approach and how they plan to achieve your goals. A good agency will take the time to understand your brand, target audience, and What Makes Them Differents before proposing a tailored strategy.

Transparency and Communication: Choose an agency that values transparency and clear communication. Ensure they provide regular progress reports and are responsive to your questions and concerns.

Consider Creativity and Innovation: Social media is a highly dynamic and competitive landscape. Look for agencies that demonstrate creativity and innovation in their campaigns to help your brand stand out from the crowd.

Check Industry Certifications: Consider whether the agency has any industry certifications or accreditations. This can be an indicator of their commitment to professionalism and adherence to best practices.

Contract Terms: Review the agency's contract terms, including the duration of the engagement, termination clauses, and performance guarantees.

Chemistry and Fit: Lastly, choose an agency with whom you feel comfortable working. Good chemistry and a shared vision for your brand will lead to a successful and productive partnership.

By following these steps and taking the time to carefully evaluate your options, you can select a social media agency that aligns with your business objectives and helps you achieve remarkable results in your social media marketing efforts.

How much does it cost to hire a Social Media Marketing Agency?

The cost of hiring a Social Media Marketing Agency can vary significantly based on several factors, including the scope of services, the agency's reputation, the complexity of your social media campaigns, and the size of your business. Social media agency fees are typically categorised into three main pricing models:

Monthly Retainer: Many social media agencies offer monthly retainer packages, where you pay a fixed fee each month for a set number of services. Retainer fees can range from a few hundred to several thousand dollars per month, depending on the level of services and the agency's expertise.

Project-Based Pricing: For specific social media projects or campaigns, some agencies may offer project-based pricing. This pricing model is suitable for businesses with short-term goals or specific social media needs. Project-based fees can vary widely depending on the complexity and duration of the project.

Performance-Based Pricing: In some cases, agencies may offer performance-based pricing, where their fees are tied to the results they achieve for your business. For example, they might charge a percentage of ad spend or a commission based on the number of leads or sales generated through social media campaigns.

While it's challenging to provide an exact figure, here are some general estimates of social media agency costs:

Small Businesses: Monthly retainers for small businesses can range from $500 to $5,000 per month, depending on the level of services required and the agency's expertise.

Medium-Sized Businesses: Medium-sized businesses can expect to pay monthly retainers ranging from $5,000 to $10,000 or more.

Large Enterprises: For larger enterprises with more extensive social media needs, monthly retainers can exceed $10,000, reaching into the tens of thousands of dollars.

It's important to note that the cost of hiring a social media agency is an investment in your business's growth and online presence. Choosing the right agency that aligns with your goals and provides value for money is crucial for a successful partnership.

When evaluating agency fees, consider the services included in the package, the level of expertise, the agency's track record, and the potential return on investment (ROI) you can expect from their services. Additionally, be transparent about your budget and goals during the initial consultation with the agency to ensure they can provide a customised proposal that meets your needs.

What is the advantage of hiring a Social Agency agency over working with freelancers or doing it myself?
Hiring a Social Media Agency offers several advantages over managing your social media efforts in-house. While managing social media internally might seem cost-effective, the benefits of partnering with a specialised agency can be significant:

Expertise and Experience: Social media agencies have a team of professionals with extensive expertise in social media marketing. They stay up-to-date with the latest trends, best practices, and platform algorithm changes, ensuring that your social media campaigns are effective and in line with industry standards.

Time and Resource Savings: Running successful social media campaigns requires time, effort, and dedicated resources. By hiring an agency, you free up your internal team to focus on core business tasks while leaving social media management to the experts.

Creativity and Innovation: Social media agencies often bring fresh ideas and creative strategies to the table. They can develop engaging content, innovative campaigns, and unique approaches to capture your target audience's attention and stand out in a crowded digital landscape.

Targeted and Data-Driven Approach: Social media agencies use data analytics to identify the most effective targeting parameters and content strategies. This data-driven approach ensures that your social media campaigns reach the right audience, driving higher engagement and conversions.

Scalability and Flexibility: Social media agencies can adapt to your business's changing needs and scale their efforts as your company grows. They have the resources and expertise to handle larger or more complex campaigns, giving you the flexibility to expand your social media efforts without significant internal adjustments.

Access to Tools and Resources: Social media agencies have access to premium tools, software, and resources that help them streamline their processes and optimise campaign performance. These tools may be costly for individual businesses to invest in independently.

Crisis Management: In the event of social media crises or negative publicity, agencies have experience in handling such situations promptly and effectively. Their crisis management strategies can protect your brand's reputation and mitigate potential damage.

Performance Tracking and Reporting: Social media agencies provide regular performance reports, allowing you to gauge the success of your campaigns and make data-driven decisions. These insights help you understand what's working and what can be improved to achieve better results.

Industry Insights: Agencies often work with multiple clients across various industries, providing them with valuable insights and knowledge that they can apply to your specific business, giving you a competitive advantage.

Consistency and Accountability: By outsourcing social media management to an agency, you ensure consistent and timely posting, engagement, and customer responses. The agency is accountable for meeting agreed-upon targets and delivering results.

Ultimately, hiring a social media agency allows you to leverage the expertise and resources of seasoned professionals, resulting in more effective and impactful social media campaigns. This strategic partnership can help your business achieve its marketing goals, enhance brand visibility, and drive long-term success in the digital landscape.

Top Social Media Marketing Agencies Conclusion
These 17 top social media agencies in the UK offer diverse and specialised services to e-commerce merchants. From personalisted strategies to data-driven decision-making, each agency has its unique strengths and approaches. By choosing the agency that best aligns with your brand's goals and values, you can harness the power of social media to grow your e-commerce business successfully. Remember to conduct thorough research, review case studies, and engage in consultations to find the perfect social media partner for your e-commerce venture.

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