best loyalty apps shopify

Top 10 Best Loyalty Apps for Shopify - Ultimate Guide

   Ross Adamson | Marketing Exec - Charle Agency

Last Updated: 25 November 2023

In the ever-competitive world of e-commerce, retaining customers is as crucial as acquiring them. One effective way to keep customers coming back for more is by implementing a robust loyalty program. Fortunately, Shopify offers a plethora of loyalty apps that can help you achieve this goal. In this comprehensive guide, we'll explore the top loyalty apps for Shopify to boost customer retention and increase your revenue. Whether you're just starting or looking to revamp your existing loyalty program, we've got you covered. Our team has a wealth of experience integrating loyalty and rewards for Shopify & Shopify Brands - if you need support - Get In Touch!
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Top 10 of the best apps for Shopify and Shopify plus stores, hand-picked by Charle.

Loyalty programs are a strategic approach to retaining and rewarding customers for their continuous patronage. These programs incentivise customers to engage with your brand, make repeat purchases, and refer friends and family. This not only boosts customer retention but also increases the average order value and customer lifetime value.

Factors to Consider When Choosing a Shopify Loyalty App

Before we dive into our list of top loyalty apps for Shopify, it's essential to understand the key factors to consider when making your selection:

Integration with Shopify: Ensure the app seamlessly integrates with your Shopify store.
Customisation: Look for apps that allow you to tailor the loyalty program to match your brand's identity.
Rewards System: Consider the types of rewards the app offers and whether they align with your business goals.
User Experience: A user-friendly interface for both customers and administrators is essential.
Analytics and Reporting: Choose apps that provide valuable insights into customer behaviour.
Pricing: Evaluate the cost structure and make sure it aligns with your budget.

Now, let's explore the top loyalty apps for Shopify!


1. LoyaltyLion

Overview: LoyaltyLion is a comprehensive loyalty app designed to create engaging and personalised loyalty programs for Shopify stores. It enables businesses to reward customers with points, discounts, and special offers in exchange for their loyalty. With LoyaltyLion, you can build a loyal customer base and encourage repeat purchases.

Key Features: LoyaltyLion offers a wide range of features, including customisable loyalty programs, data-driven insights into customer behaviour, and integration with popular email marketing platforms. It also provides a seamless experience for both customers and administrators.

2. Yotpo

Overview: Yotpo is known for its comprehensive suite of tools that includes loyalty and rewards programs, user-generated content features, and more. It focuses on building customer loyalty while leveraging user-generated content to boost brand trust.

Key Features: Yotpo offers customisable rewards, the ability to collect and showcase customer reviews and ratings, and visual marketing tools to enhance customer engagement. It's a versatile solution for businesses looking to combine loyalty and social proof.


Overview: specialises in creating rewarding experiences for customers through loyalty programs, referrals, and VIP programs. It focuses on enhancing customer engagement and brand loyalty by incentivising customers to interact with your store.

Key Features: offers customisable branding to match your store's identity, advanced targeting for personalised rewards, and integration with popular email marketing platforms. With its user-friendly interface, it's easy to manage and track customer engagement.

4. Growave

Overview: Growave is an all-in-one loyalty app that combines loyalty programs, customer reviews, wishlists, and social login features. It's designed to create a holistic customer experience that drives engagement and repeat purchases.

Key Features: Growave offers customisable design elements to match your brand, customer reviews and ratings for social proof, and seamless social login and integration with Instagram to enhance customer interactions. It's an excellent choice for businesses looking for a multifaceted approach to loyalty.


Overview: specialises in gift cards, store credit, and loyalty programs. It offers a versatile solution for businesses aiming to provide customers with options for rewards and incentives.

Key Features: provides automated gift card management, customisable rewards programs, and email notifications to engage and retain customers effectively. It's a great choice for businesses looking to offer gift cards as part of their loyalty strategy.

6. S Loyalty

Overview: S Loyalty is known for its user-friendly and straightforward approach to loyalty and referral programs. It aims to simplify the process of engaging customers and rewarding their loyalty.

Key Features: S Loyalty offers customisable rewards, easy-to-use referral tracking, and seamless integration with email marketing platforms. Its simplicity makes it an ideal choice for businesses looking for a hassle-free loyalty solution.


Overview: specialises in user-generated content (UGC) and loyalty programs to help businesses engage their customers effectively. It empowers customers to leave reviews and earn rewards for their loyalty.

Key Features: offers UGC features, loyalty rewards, and referral capabilities. It allows customers to share their experiences through reviews, photos, and videos, enriching the shopping experience.

8. Bold Loyalty Points and Rewards

Overview: Bold Loyalty focuses on offering flexible rewards programs that include points, referrals, and VIP tiers. It aims to help businesses build strong, long-lasting customer relationships.

Key Features: Bold Loyalty provides customisable design options, robust referral campaigns, and integration with other Bold apps for a seamless loyalty experience. It's an excellent choice for businesses seeking a versatile loyalty solution.

9. Beans

Overview: Beans is a loyalty app that specialises in points-based rewards and customer engagement. It allows businesses to create engaging loyalty programs to keep customers coming back.

Key Features: Beans offers a points system, referral marketing capabilities, and email automation to effectively engage customers. It's a suitable choice for businesses looking for a points-based loyalty program.

10. Loyalty, Referral, and Affiliate Marketing by Marsello

Overview: Marsello offers a comprehensive suite of loyalty, referral, and affiliate marketing tools. It provides businesses with a holistic approach to customer engagement and growth.

Key Features: Marsello offers customisable rewards, email marketing capabilities, and robust analytics for tracking program performance. It's an ideal choice for businesses looking to combine multiple marketing strategies.

How to Setup Loyalty Apps on Shopify

Setting up a loyalty program on Shopify is a straightforward process:

A. Choose a loyalty app from the Shopify App Store.
B. Install and configure the app to match your branding and preferences.
C. Define the rewards structure, whether it's points, discounts, or store credit.
D. Promote your loyalty program to customers through email, social media, and on your website.
E. Monitor and analyse the program's performance using the app's reporting features.

Setting up loyalty apps on Shopify is a pivotal step in enhancing customer engagement and boosting sales. The first step is to identify which loyalty app from this list, or alternative apps from the Shopify App Store that aligns best with your business objectives. Key factors to consider during this phase include customisation options, reward types, integration capabilities, pricing, and customer support. Once you've made your selection, proceed to install the chosen loyalty app by clicking the "Add app" or "Install app" button on the app's page in the Shopify App Store. Follow the prompts provided to seamlessly integrate the app into your Shopify store.

After successful installation, you'll be directed to the app's dashboard or settings page. Here, you can configure the app settings to reflect your brand identity. This typically involves uploading your logo, selecting color schemes, and customising the layout to ensure it seamlessly matches your website's design.

With your app installed and settings configured, it's time to define the structure of your loyalty program. Determine how customers will earn points or rewards, and specify what these rewards will entail. Popular options include discounts, store credit, free products, or exclusive access to sales. Additionally, establish specific rules, such as the number of points customers earn for each dollar spent, how referral bonuses work, and any VIP tiers if applicable.

To engage your customers effectively, consider creating a dedicated loyalty program page on your website where customers can learn about the program and sign up. This page should be customised with comprehensive program details, clear terms and conditions, and an appealing call-to-action to encourage sign-ups.

Promotion is key to the success of your loyalty program. Launch it with enthusiasm by reaching out to your existing customer base through email marketing, social media campaigns, and prominent banners on your website. By spreading the word and encouraging customers to join, you lay the foundation for a strong and active loyalty community.

To maximise the potential of your loyalty program, ensure seamless integration with other marketing tools you may be using, such as email marketing platforms or CRM systems. This integration enables you to send personalised emails, track customer behaviour, and run targeted campaigns for program members.

Regularly monitor your loyalty program's performance using the analytics and reporting tools provided by the app. Keep a close eye on essential metrics like customer engagement, points earned and redeemed, and the program's impact on your overall sales and revenue.

Stay actively engaged with your loyalty program members. Send them regular updates on their points balance, forthcoming rewards, and exclusive offers. Encourage feedback and use it as valuable input to continually enhance the program over time.

Lastly, measure the results of your loyalty program consistently. Evaluate how it affects customer retention, average order value, and your overall revenue. Armed with these insights, make data-driven decisions and iterate on your loyalty program to ensure it remains highly effective in fostering lasting customer relationships and driving e-commerce success.

Benefits of Using Loyalty Apps for Shopify

Implementing a loyalty program through Shopify apps offers numerous benefits, including:

• Increased customer retention and repeat purchases.
• Higher average order value and customer lifetime value.
• Enhanced brand loyalty and customer engagement.
• Valuable insights into customer behaviour and preferences.
• Improved marketing efficiency through targeted campaigns.

These benefits help you enhance your shopping experience, drive revenue, and build a loyal customer base. Let's delve more into the details:

Boosted Revenue: Loyalty program apps like Rivo and ReferralCandy help you increase your revenue by incentivising repeat purchases. Customers are more likely to spend money in your store when they know they'll receive rewards, discounts, or bonuses in return.

Enhanced Customer Engagement: Loyalty apps allow you to engage with your clients on a personal level. You can send customised SMS messages, emails, or push notifications through apps like Bon Loyalty or Aitrillion, keeping customers informed about bonuses, milestones, and exclusive deals.

Improved Conversion Rates: Loyalty program apps often offer discount codes and referral links that encourage potential customers to make their first purchase. This can lead to higher conversion rates, as visitors are enticed by the prospect of saving money or receiving rewards.

Effective Tracking and Reporting: With detailed dashboards and analytics provided by apps like, you can gather important information about your customers' behaviour. This data enables you to make data-driven decisions and answer key questions about your loyalty program's effectiveness.

Multilingual Capabilities: If you're running a global e-commerce business, many loyalty apps support multiple languages, allowing you to offer a personalised shopping experience to clients from different parts of the world.

Customisation Options: Loyalty apps sometimes offer extensive customisation capabilities. You can tailor your loyalty program to match your company's branding, choose from various styles and themes, and create a unique shopping environment.

Brand Ambassadors: Encourage your loyal customers to become brand ambassadors. Reward programs like Loloyal and Bon Loyalty offer systems for identifying and nurturing brand advocates who can spread the word about your company across social media sites.

Enhanced Customer Feedback: Loyalty apps provide a platform for gathering feedback from your customers. You can use this feedback to improve your services, products, and overall shopping experience.

Easy Management: Loyalty program apps place all the necessary tools in one place, making it convenient for merchants to manage their loyalty programs, track rewards, and issue vouchers.

Events and Milestones: Many loyalty programs offer the capability to celebrate special events and milestones in your customers' journey with your brand. These celebrations can foster a sense of belonging and commitment.

Image and Chat Support: Incorporating images and chat functionality into your loyalty program app can make it more interactive and engaging for your customers.

Money-Saving Bonuses: Some loyalty programs, such as Bon Loyalty, offer money-saving bonuses and cash rewards for customers who refer friends or family to your store.

FAQ's About Shopify Loyalty Apps

Here, we address common questions and concerns related to Shopify loyalty apps to help you make an informed decision. As you explore the world of Shopify loyalty apps, you might have some questions and concerns. We've compiled a list of frequently asked questions to help you navigate your way through the process:

Q. What is a loyalty app for Shopify, and how does it work?
A. loyalty app for Shopify is a software tool that enables businesses to create and manage loyalty programs for their e-commerce stores. These programs typically reward customers for making purchases, referring friends, and engaging with the brand. Customers earn points, discounts, or other incentives that encourage repeat purchases and brand loyalty.

Q. Are there any free Shopify loyalty apps available?
A. Yes, some loyalty apps for Shopify offer free plans or trials. Apps like and Growave have free plans with limited features. However, keep in mind that more robust features often come with paid plans.

Q. Can I customise my loyalty program to match my brand's identity?
A. Yes, many Shopify loyalty apps offer customisation options, allowing you to align the loyalty program with your brand's look and feel. You can often adjust the program's design, rewards, and messaging to ensure a seamless brand experience.

Q. What types of rewards can I offer through a loyalty program?
A. The types of rewards you can offer depend on the loyalty app you choose. Common rewards include points that can be redeemed for discounts, store credit, free products, early access to sales, and exclusive perks for VIP customers. Choose rewards that align with your business goals and customer preferences.

Q. How do I promote my loyalty program to customers?
A. Promoting your loyalty program is essential to its success. You can promote it through various channels, including email marketing, social media, pop-ups on your website, and even physical materials like packaging inserts. Effective promotion encourages customers to sign up and participate in the program.

Q. Can I track the performance of my loyalty program?
A. Yes, most Shopify loyalty apps provide analytics and reporting tools that allow you to track the performance of your loyalty program. You can monitor key metrics such as customer engagement, points earned and redeemed, and the impact on sales.

Q. Is it possible to integrate loyalty apps with other marketing tools?
A. Many loyalty apps offer integrations with email marketing platforms, CRMs, and other e-commerce tools. This integration can help you streamline your marketing efforts and create a cohesive customer experience.

Q. How do I choose the right loyalty app for my Shopify store?
A. Selecting the right loyalty app involves considering your specific business needs, budget, and goals. Start by identifying the features that are most important to you, such as customisable branding, referral capabilities, or specific reward options. Then, compare the pricing and user experience of different apps to find the best fit.

Q. Can I change my loyalty app later if I'm not satisfied with my choice?
A. Yes, you can switch to a different loyalty app if you're not satisfied with your current one. However, the process may involve migrating data and adjusting your loyalty program settings. Be sure to research and plan the transition carefully.

Q. How long does it take to see results from a loyalty program?
A: The time it takes to see results from a loyalty program can vary depending on factors such as your industry, customer base, and program design. Some businesses start seeing positive impacts within a few months, while others may take longer. Consistency in program promotion and engagement is key to achieving lasting results.

Top Loyalty Apps for Shopify: Conclusion

In conclusion, loyalty apps for Shopify offer a myriad of ways to enhance your ecommerce store's performance. From boosting repeat orders to optimising shipping and running effective promotions, these apps do everything you need to level up your brand. Whether it's rewarding shoppers on their birthdays, sending personalised emails, or providing account reminders, loyalty programs like LoyaltyLion and Yotpo for example have got you covered. They turn users into brand advocates, sharing coupons and deals through word-of-mouth marketing.

Loyalty apps can be seen almost like a membership to your online store or web page. Customers can receive gifts in the form of points for continuing to transact from your store, similar to the Shopify reward program, there are many benefits to name! When it comes to conversions and traffic, loyalty programs work wonders by offering support for subscriptions, giveaways, and store credits, giving your store a lot of additional value. Encouraging shares and referrals with shoppers earns you more conversions, while Shopify POS integration ensures seamless transactions. With reward points, buyers get something extra, and store owners reap the benefits.

Furthermore, offering a variety of items, user-generated content (UGC), and customisation options, loyalty programs delight customers and keep them engaged. Algorithms in these best loyalty apps for Shopify help you make data-driven decisions, taking full advantage of your visitors' preferences. Functionality and ease of use are at your fingertips, complete with logos and brand-specific customisation.

So, whether you're looking to reward loyal members, set up a loyalty rewards subscription, or simply boost your profile in the e-commerce game, the top 10 best loyalty apps in this article have got you covered. These brands empower sellers, turning them into the ones buyers flock to for exclusive deals and percentage discounts. With the right loyalty program, you can attract a vast number of visitors and turn them into loyal customers who'll keep coming back for more.

In essence, loyalty apps offer a comprehensive suite of tools and functionality to help you take control of your e-commerce activities and drive your store's growth. With their support, you can optimise conversions, boost brand visibility, and create a thriving online store that stands out in the competitive world of e-commerce. Make the most of these powerful tools and watch your business flourish. If there's not a perfect loyalty app for Shopify that's on this list, consider custom app development and get one made completely bespoke. We also have an article on our favourite Top 50 best Shopify apps for those looking to add extra functionality to their store beyond loyalty.
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