The 13 Best Ecommerce Podcasts to Listen to in 2026

Why ecommerce podcasts in 2026

The best ecommerce podcasts in 2026 are Future Commerce, eCommerce MasterPlan, Limited Supply with Nik Sharma, EcommerceFuel, and Shopify Masters, because they pair specific operator advice with current 2026 strategy thinking. Each show solves a different problem: tactical paid media, retention, brand strategy, or founder storytelling. Picking the right one for your stage as an operator is more useful than trying to listen to all 13.

Podcasts have quietly become the dominant format for ecommerce learning. There are over two million available podcasts globally and roughly 48 million episodes across the major platforms, with the U.S. listener base passing 164 million in 2024. Shopify and DTC operators have driven a disproportionate share of that growth because the format matches the work: episodes are 30 to 60 minutes long, hosts and industry leaders interview the people who have actually run brands, and you can listen while doing literally anything else. A SAGE Publications study found that listening to information is comparable to reading it for retention, which is why so many of our agency team listen on the commute and then act on a single takeaway by Friday. The right show compounds into real industry knowledge over a year of listening.

The hard part is filtering. A quick search will surface hundreds of shows that look identical from the outside. Many of the most-recommended podcasts in 2023 lists are no longer publishing, and several heavily-marketed shows produce one or two strong episodes a year buried inside thin filler. This list cuts to the 13 ecommerce podcasts that still publish regularly, have hosts with real operator credibility, and offer episodes worth your time as a Shopify or DTC founder, marketer, or strategist. Other shows worth occasional dipping into for their ecommerce marketing insights include Ecommerce Influence by Austin Brawner of Brand Growth Experts, eCommerce Evolution with Brett Curry of OMG Commerce, and Ecommerce Braintrust with Kiri Masters of Bobsled Marketing on Amazon-channel growth.

How we picked these 13 shows

We work with Shopify Plus brands every day at Charle, and the team listens widely. The shortlist below is the intersection of three things: podcasts our designers, developers, strategists, and SEOs actually queue up; podcasts that have shipped strong episodes in 2026; and podcasts that the wider Shopify and DTC industry consistently cites as a source of real operator insights. We deliberately left off long-running shows that have gone quiet, single-episode-a-month newsletter podcasts, and any podcast that exists mainly to upsell the host's agency without delivering substance.

Each entry below names the host, sketches their credentials, points to a recent best episode to queue first, lists the main platforms it's on, and tells you who the show is for. Three groupings make the list easier to navigate: operators and growth, strategy and culture, and founders' stories. Most ecommerce business owners benefit from one show in each grouping rather than five in one.

Podcasts for operators and growth

These five shows are for ecommerce operators inside the business: founders running paid media, growth marketers tuning Klaviyo flows, ops people thinking about fulfilment and retention. The hosts are practitioners with real revenue numbers behind them, and the episodes hold up to a critical listen. We've put the Charle Agency podcast at the top because most ecommerce list articles do this with their own show, and we'd rather be upfront about the editorial bias than hide it.

1. CharleChats: the Charle ecommerce podcast

CharleChats is the Charle Agency podcast, where founder Nic Dunn welcomes ecommerce leaders for real, open conversations on the Charle HQ sofas. Guests are founders, CEOs, and growth leaders running ambitious Shopify and Shopify Plus brands, and the format leans into the unscripted side of building a business: hiring, scaling, brand decisions, and the moments that don't make it into LinkedIn case studies. The show is the natural starting point if you're curious how Charle thinks about its clients, or evaluating Shopify Plus agencies and want a window into how we actually talk to operators.

Best episode to queue first: any recent founder interview where Nic digs into a brand's growth story or category strategy. Listen on the Charle podcast page, Apple Podcasts, and Spotify. Who it's for: ecommerce founders and operators evaluating Shopify Plus agencies, or anyone curious how Charle thinks about brand and platform decisions.

2. EcommerceFuel with Andrew Youderian

Andrew Youderian is a former investment banking analyst who founded EcommerceFuel, a vetted community of seven and eight figure ecommerce operators that collectively represents billions in DTC revenue. The podcast has been running since 2013 and is the elder statesman of operator interviews. Topics range from acquisition and retention to operational complexity, exits, and the unglamorous mechanics of running a real ecommerce business.

Best episode to queue first: "Running an 8-Figure Business with Four People" with Reed Schmidt of Guava Family. Reed breaks down how the brand hit eight figures with a four-person team by obsessing over product design and refusing to take on work that didn't compound. Listen on Apple Podcasts and Spotify. Who it's for: founders and senior operators at five to nine figure DTC brands.

3. Limited Supply with Nik Sharma

Nik Sharma is one of the best-known DTC voices in the world, a founder of Sharma Brands and a regular Shopify operator panel guest. Limited Supply drops the PR talk and lets operators speak candidly about what's working in Meta-first paid media, retention, and brand. Episodes are tight, sharply edited, and reliably contain at least one Meta or Shopify insight you can act on the same week.

Best episode to queue first: "From Failure to a Billion Dollar Brand" with Danny Winer, CEO of Hexclad. Danny walks through the failed juicer that became a billion dollar cookware company, with specific tactics on Costco roadshows, landing Gordon Ramsay, and thinking like a media company. Listen on Apple Podcasts and Spotify. Who it's for: performance marketers and brand directors who manage real paid budgets.

4. 9Operators

9Operators is a roundtable hosted by Jason Panzer (President, Hexclad), Sean Frank (CEO, Ridge), Matthew Bertulli (CEO, Lomi and Pela), and Mike Beckham (CEO, Simple Modern). The hosts' cumulative revenue dwarfs every other roundtable on the list. The format is candid, profanity-tolerant, and the closest you'll get to eavesdropping on a private WhatsApp group of nine-figure operators talking strategy.

Best episode to queue first: "How Hudson Leogrande Is Building Comfrt Into a $1B Brand" with Hudson Leogrande. Hudson started Comfrt with $1,000 in his mother's basement and is now on track for a billion. He breaks down the 500-strong creator partnership programme, dynamic pricing, and product innovation. Listen on Apple Podcasts and Spotify. Who it's for: founders at $10m and above who want unvarnished peer-level conversations.

5. 2X eCommerce with Kunle Campbell

Kunle Campbell co-founded Octillion, a platform that acquires and grows brands in health, beauty, and food. His 2X eCommerce podcast features founders who have at least doubled their revenue, so the conversations naturally surface what actually moved the number. Topics span marketing automation, subscription, attribution, and the operational tools needed to scale past the seven figure ceiling.

Best episode to queue first: "The Future of eCommerce Success: How AI Is Revolutionizing Customer Experience". Kunle goes deep on how AI is reshaping personalization, attribution, and customer experience for DTC brands in 2026. Listen on Apple Podcasts, Spotify, and YouTube. Who it's for: ecommerce entrepreneurs scaling past their first $1m looking for tactical growth tools.

Podcasts for strategy and culture

These four shows zoom out. They're less about the next paid media tactic and more about what's shaping retail and ecommerce as a category in 2026. The hosts are industry analysts and senior leaders, the guests are CEOs and executives, and the conversations are designed to be intelligent rather than tactical.

6. Future Commerce with Phillip Jackson and Brian Lange

Future Commerce is the most ambitious ecommerce podcast on the list, hosted by Phillip Jackson and Brian Lange. The show's thesis is that commerce is culture, and the episodes range across retail strategy, AI in shopping, brand-building, and the longer arc of how people buy. Guests include senior leaders from culturally-defining brands, plus a sister series called Decoded that takes a single topic deep. Future Commerce also publishes an annual predictions episode with a tracked 92 percent accuracy rate.

Best episode to queue first: "Predictions 2026: Prepare for the Age of Autonomy". Phillip and Brian sketch the year ahead across retail, tech, culture, and workforce, anchored on organisational autonomy and personal sovereignty as the meta theme. Listen on Apple Podcasts and Spotify. Who it's for: executives, brand directors, and strategists who care where the industry is heading more than what worked last quarter.

7. The Jason & Scot Show

Hosted by Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and founder of Channel Advisor, this is the weekly ecommerce news podcast for senior retail and ecommerce industry leaders. Both hosts have served on the Shop.org board, and the show has the depth of two industry veterans who treat each topic like a working session rather than a hot take.

Best episode to queue first: "E.l.f. Beauty CDO, Ekta Chopra". Ekta is Chief Digital and Innovation Officer at e.l.f. Beauty and shares how a combination of tech innovation, cultural collaborations, and brand marketing has driven the brand's unprecedented growth. Listen on Apple Podcasts and Spotify. Who it's for: retail executives and ecommerce strategists who want a working understanding of weekly news.

8. eCommerce Fastlane with Steve Hutt

Steve Hutt is a senior Merchant Success Manager at Shopify Plus, which means his interviews come from inside the platform with real visibility into what's working on real Shopify stores. eCommerce Fastlane covers business and ecommerce growth, subscription, recruitment, social media, and the platform-specific topics that matter when you build on Shopify.

Best episode to queue first: any of the recent Shopify Plus retention episodes where Steve interviews brands using Klaviyo to drive lifetime value. The format is consistently tactical and Shopify-specific. Listen on Apple Podcasts, Spotify, and YouTube. Who it's for: Shopify and Shopify Plus store owners and marketers looking for platform-grounded advice.

9. Shopify Masters

The official Shopify podcast is updated multiple times a week and works like a structured education programme delivered through interviews. Topics span marketing insights, scaling strategies, and tactical advice on optimising specific parts of a Shopify store. Each episode addresses a specific challenge a store owner might face. It's not the most editorial show on this list, but the volume and the Shopify-grounded content make it consistently useful.

Best episode to queue first: "How Entrepreneurs Can Win in a Time of Uncertainty" with Shopify President Harley Finkelstein. Listen on Apple Podcasts and Spotify. Who it's for: Shopify store owners at any stage, especially those newer to the platform.

Podcasts for founders' stories

These four shows are interview-led and focused on the people behind ecommerce brands. Less tactical, more about how a real founder solved a real problem. They're the ones to queue on a long walk, on a flight, or when you want to be reminded why building a brand is worth the effort.

10. My Wife Quit Her Job with Steve Chou

Steve Chou and his wife built Bumblebee Linens into a seven figure ecommerce business after she quit her corporate job, and the podcast turns that lived experience into actionable interviews with other ecommerce entrepreneurs. The unique angle: every featured founder grew their business without raising venture capital. Topics span SEO, social media, product sourcing, content marketing, and the unsexy mechanics of running a profitable independent store.

Best episode to queue first: "The Dark Side of Entrepreneurship and How to Build a Business You Love" by Steve himself. Listen on Apple Podcasts, Spotify, and Google Podcasts. Who it's for: bootstrapped ecommerce founders and business owners building lifestyle DTC brands.

11. eCommerce MasterPlan with Chloe Thomas

Chloe Thomas has been in ecommerce for nearly 20 years and ran a marketing agency for almost a decade before selling it to focus full time on the podcast. eCommerce MasterPlan is one of the longest-running ecommerce podcasts on this list, with over 596 episodes and more than 620,000 total listens since 2015. Every Monday Chloe interviews a founder and gets them to share what actually moved their business, with regular guests representing seven and eight figure brands across Shopify, Klaviyo, WooCommerce, and BigCommerce.

Best episode to queue first: "How Moon Phase Studios Scaled to £1M with Email Marketing and Seasonal Strategy" with Hayley Jones. Moon Phase Studios went from zero to £200k in eight weeks in 2020 and has now passed £1m, and the episode explains exactly how email marketing and a seasonal release schedule did the work. Listen on Apple Podcasts, Spotify, and YouTube. Who it's for: UK and EU ecommerce founders and marketers who want practical, platform-realistic advice.

12. Ecommerce Conversations with Eric Bandholz

Eric Bandholz has operated Beardbrand for over a decade and produces Ecommerce Conversations through Practical Ecommerce, one of the oldest publications in the DTC space. The show is weekly, features real operators rather than agency talking heads, and covers customer acquisition, web traffic, marketing tactics, and onsite conversion with the kind of detail you only get from someone who has lived the numbers.

Best episode to queue first: "Startup Vet Revives Legacy Fitness Brand" with Jon Shanahan of TRX. Jon explains how he brought a founder's mindset into a legacy brand and helped reposition the business post-COVID. Listen on Apple Podcasts, Spotify, and Practical Ecommerce's site. Who it's for: operators and marketers who want grounded interviews with people who have actually built the business they're describing.

13. Unofficial Shopify Podcast with Kurt Elster

Kurt Elster has been running the Unofficial Shopify Podcast for over a decade and has built a community of more than 5,000 Shopify-focused listeners on the show's Facebook group. The format is interview-led with successful Shopify store owners and platform partners, and the topics span influencer marketing, store growth, profitability, and tactical optimisation. Kurt's questions are sharp and the episodes hold their value years after release.

Best episode to queue first: any of Kurt's recent conversion-rate or theme-customisation episodes. Listen on Apple Podcasts, Spotify, and YouTube. Who it's for: Shopify store owners and freelancers building bespoke Shopify experiences.

Best episode for the situation you're in

If you only have time for one show this week, pick the one that matches what's on your desk:

• Planning a Black Friday and Cyber Monday programme: queue Limited Supply with Nik Sharma for Meta-first paid tactics, plus the most recent Shopify Masters BFCM episode for platform-side tooling.
• Considering a Magento or BigCommerce migration to Shopify: EcommerceFuel and Unofficial Shopify Podcast both have strong migration interviews. We've also written a dedicated Shopify migration guide for the technical detail.
• Building or rebuilding a retention programme: eCommerce MasterPlan's email marketing episodes are the strongest for UK-relevant Klaviyo strategy, and Ecommerce Conversations regularly digs into retention with named operator examples.
• Trying to make a strategic case to leadership: Future Commerce's predictions and Decoded series give you the analyst-grade framing executives respond to, drawing on real case studies of success across the retail world.
• Wanting to be inspired before a stretch quarter: 9Operators or My Wife Quit Her Job, depending on whether you want $100m-plus war stories or bootstrap stories.

The one we'd subscribe to first

If a Shopify Plus founder asked us which single podcast to subscribe to first, we'd pick Limited Supply with Nik Sharma over the rest. The reason is specific: Limited Supply has the densest signal on Meta-first paid media of any show on the list, and Meta-first paid is still where most of the ROI gap between average and excellent DTC brands sits in 2026. Nik also pushes back on his guests in ways most podcast hosts don't, so the lessons are stress-tested rather than rehearsed.

The Charle team's actual listening pattern is roughly: Limited Supply weekly because of the tactical density; Future Commerce's predictions and Decoded episodes for the longer arc on the wider commerce world; eCommerce MasterPlan when a client has a UK-rooted retention question and we want to compare notes with another founder; 9Operators when we want to test a strategic assumption against the loudest peers in the room. We don't listen to every episode of every show, and we don't recommend you do either. Curating which 15 episodes a year actually change how you operate, the case studies you cite to your team, and the business decisions you make is more valuable than completing a podcast feed. Real success in ecommerce business is about turning that podcast knowledge into action.

If you've made it this far down the list and you're considering a Shopify Plus agency for your own brand, the CharleChats podcast (entry #1 above) is the most direct way to hear how we think before any sales conversation.