is a robust email marketing platform designed specifically for ecommerce businesses. It enables merchants to build strong customer relationships, drive sales, and increase revenue through highly targeted email marketing campaigns. With Klaviyo, you can automate your marketing efforts, segment your audience, personalise content, and analyse campaign performance to make data-driven decisions. As an email marketing agency
, we've developed a wealth of knowledge in using Klaviyo and other similar email marketing and SMS platforms. Before we look at pricing plans, let's quickly dive into the benefits of using the platform.
Using Klaviyo for your ecommerce business offers numerous advantages, including:
Increased Customer Engagement
Klaviyo empowers ecommerce merchants to create highly engaging email campaigns. With Klaviyo's automation and personalisation capabilities, you can send targeted messages to your customers based on their behavior, preferences, and purchase history. This level of personalisation leads to higher customer engagement, improved open and click-through rates, and ultimately drives more conversions.
Enhanced Conversion Rates
By leveraging Klaviyo's advanced segmentation and targeting options, you can tailor your email campaigns to specific customer segments. This allows you to deliver relevant and compelling content that resonates with your audience, leading to increased conversion rates. Whether it's sending personalised product recommendations, offering exclusive discounts, or re-engaging with abandoned cart reminders, Klaviyo helps you optimise your campaigns for maximum conversions
Improved Customer Lifetime Value
Building strong customer relationships is crucial for long-term success in ecommerce. Klaviyo enables you to nurture these relationships by sending targeted follow-up emails, post-purchase offers, and personalised recommendations. By staying connected with your customers and providing them with relevant and valuable content, you can increase customer retention, repeat purchases, and overall customer lifetime value. As well as email marketing and SMS, consider offering subscriptions
to further improve LTV. See our top subscription brands on Shopify article
and our work
to find examples of ecommerce brands improving their LTV through email marketing, SMS and subscriptions.
Advanced Analytics and Reporting
Klaviyo provides powerful analytics and reporting features that give you valuable insights into your email marketing campaigns. You can track key metrics such as open rates, click-through rates, revenue generated, and customer engagement. This data-driven approach allows you to identify trends, measure campaign effectiveness, and make data-backed decisions to optimise your email marketing strategy for better results.
Klaviyo seamlessly integrates with popular ecommerce platforms like Shopify and Shopify Plus
, Salesforce Commerce Cloud
, and others. This integration enables automatic synchronisation of customer data, order information, and other relevant data points. By leveraging this integration, you can create highly targeted email campaigns based on real-time data, streamline your workflow, and save time on manual data entry.
Personalisation and Dynamic Content
Klaviyo enables you to deliver personalised experiences to your customers through dynamic content. You can create email templates with dynamic content blocks that display personalised product recommendations, customised discount codes, and tailored messages. This level of personalisation enhances the customer experience, improves engagement, and drives higher conversion rates
Klaviyo is known for its excellent customer support. Their dedicated support team is available to assist you with any questions or issues you may encounter. You can reach out to them through live chat, email, or their comprehensive knowledge base. Having reliable support ensures that you can get the assistance you need to make the most of Klaviyo's features and maximise your email marketing efforts.
Automation and Time-Saving
Klaviyo's automation capabilities allow you to set up automated email flows that trigger based on specific customer actions or events. Whether it's a welcome series for new subscribers, abandoned cart reminders, or post-purchase follow-ups, automation saves you time and ensures timely and relevant communication with your customers. You can set up these workflows once and let Klaviyo handle the rest, freeing up your time to focus on other aspects of your business.
Klaviyo Pricing Plans
Klaviyo offers several pricing plans tailored to meet the needs of businesses of all sizes. Let's explore the different plans:
Klaviyo's Free Plan allows businesses with up to 250 contacts to access core features like email marketing, signup forms, and basic reporting, making it an excellent option for startups and small businesses. The basic plan starts at $20 per month for up to 500 contacts. This plan includes all of the features of the free plan, as well as additional features such as automation workflows, behavioral tracking, and A/B testing.
The Growth Plan is ideal for growing businesses with up to 500 contacts. It offers additional features such as advanced segmentation, A/B testing, and email flows, enabling you to take your email marketing to the next level. The growth plan starts at $150 per month for up to 10,000 contacts. In addition to the features of the basic plan, the growth plan includes advanced reporting, dynamic content, and SMS messaging.
Designed for established businesses, the Pro Plan offers advanced features like advanced analytics, Facebook Custom Audiences integration, and priority support. The Pro Plan scales based on the number of contacts, accommodating larger businesses with expanding email lists. This Klaviyo plan is for larger businesses with up to 100,000 contacts and starts at $375 per month. This plan includes all of the features of the growth plan, as well as advanced integrations, priority support, and more
How much does Klaviyo cost? (Summarised)
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.
Since Klaviyo pricing varies greatly depending on how many contacts you have, whether you want only Email or a combination of Email and SMS marketing messages, it is best to go to Klaviyo's Pricing
page to view monthly estimates on pricing plans from 0 to 150,000+ contacts.
See below an example for Klaviyo pricing for those businesses with 2,501 to 3000 contacts:
Klaviyo also offers an Enterprise Plan, Klaviyo One
Klaviyo One unlocks all your customer data so you can create rich personalised experiences with best-in-class email and SMS—bringing customers back again (and again). For more information on Klaviyo's most powerful plan, see Klaviyo's official website.