Not only can merchants take advantage of improved top-of-funnel targeting to them save money on conversions and generating order volume, but the algorithm that the platform uses improves over time to consistently provide brand new, high-quality audiences that are relevant to your business. These audiences can then also be used for look-a-like campaigns, offering further acquisition opportunities.
Manage everything in one place
People love organisation. Another benefit of using Shopify Audiences is the fact that the audiences can be created and managed all in one place. Since Shopify Audiences is built into the Shopify Plus
platform, it can be carried out straight from your admin panel with just a few clicks. Performance insights and transparent reporting can also be carried out within the same place, making it quick and easy to analyse how users and audiences are affecting your business.
Designed for privacy
A final and important benefit of using Shopify Audiences is the fact it is designed for privacy. As Shopify Audiences is integrated within Shopify Plus, customer information is stored internally within the platform and is hashed and aggregated in a secure manner. No external companies will have access to personal data that are attached to buyers within Shopify Audiences, even when this is exported to ad platforms since all data is encrypted and delivered securely. What’s more, is that customers’ opt-out preferences can be managed within the admin section of Shopify Plus for peace of mind.
So there you have it, hopefully, this article has cleared up a bit of your understanding of What is Shopify Audiences, how it works, and the benefits of using the platform. It will be exciting to see how significantly the launch of Shopify Audiences will impact how digital marketing is carried out in the ecommerce space in the near future, especially as further integrations with ad platforms such as TikTok, Pinterest and Snapchat, etc. roll out as time goes on. Conversion rate optimisation and return on ad spend on Shopify Plus
has never looked better!