A good Shopify & Shopify Plus theme can help you to enhance the user experience with you customers in the way that your store will be more professional and trustworthy. An effective theme also helps out customers if they provide your organisation with guidance on how to complete, for instance, a purchase. A good Shopify theme will have excellent sections, imagery, and tabs to ensure easy and fast accessibility to the products being sold. These features will help customers quickly find the products they are interested in and navigate your store more easily, this will aid in improving KPIs such as
conversion rate, bounce rate, average order value and so on.
A good theme will also be responsive, meaning it will adjust to fit different devices and screen sizes, such as those of smartphones and tablets. This is important because there is a significant increase in individuals using mobile gadgets for shopping, and browsing the internet the site should be compatible with any mobile device, or software or for any user around the globe. And lastly, as part of usability, a good theme should also come with a fast loading, which, as you know, is instrumental in determining user experience. Since majority of the users have a limited patience, if the store takes too long to load, most of them are likely to get annoyed and leave and even drop out their cart to leave for the other stores!
Branding:
The choices you make about your Shopify theme will indeed help to set up your store and the image that it presents to the world. When you set up your Shopify store, branding your theme with your color schemes, fonts, and other appropriate standards will give customers a brand image of the personality that would be expected of the store. For instance, if your brand is associated with bright and contrasting colors — this is what your theme can and should reflect in your store. This makes it easy for customers to fondly remember your store the next time they need something they initially got from your store; this, in essence, boosts the likelihood of their lifetime value. By choosing a good Shopify theme, you will also have an option to add own logos and images that in their turn, will support your branding. This is important because by using high-quality images that suit your brand, the make-up of the store is appealing and assists in the creation of brand awareness and credibility among your targeted clients.
Functionality:
Shopify allows you to buy a theme but a good one should offer the utility that your site requires to succeed. For example, the functionalities can be indexing of the page and products, choice of the design, and adaptation for mobile devices, application of filters, integration with the social networks, and others. Simplicity entails that your store will be optimised to accept all the height and width of all devices from computers to hand held phones. This is important because more and more people are using mobile devices to browse and shop online as the years go on.
Mobile optimisation means that your store will be optimised for mobile devices, with features such as large buttons, easy-to-read text, and simplified navigation. This will make it easier for customers to browse and shop on your store from their mobile devices. Shopify mobile responsive themes are especially important now that more customers are shopping on mobiles than they are on computers, which will of course have an impact on the conversion rate of the product and services you sell on your ecommerce store.
Product Filtering is actually the ability of customers to make a choice as to the products they want by sorting them based on specific factors like size, color among others and price. This is particularly relevant if you have a vast stock as it assists customers in relocating quicker in a small amount of time.
Merchants need a good Shopify theme since it is the best way of appealing to the customers and providing high quality store space that is classy and different. It is regularly updated and currently outfitted with thousands of free and paid Shopify themes and templates that are created by Shopify developers and designers who know what merchants often require to succeed. These templates consist of predefined layout, color palettes and other settings which saves merchants significant amount of time as they do not need to design the storefront from scratch. Shopify also ensures that is constantly provides updates and support to your store so that is operates optimally in line of the set industry standards. This is important for the simple fact that it will assist you in keeping your store in the right condition towards optimising the best out of it and the users. Furthermore, one of the benefits of using Shopify templates is that it is highly customisable and allows for considerable elbow room to design a store that suits the industry and, more importantly, the brand. It becomes very simple to add and modify headers, icons, lookbooks, product rating, detail and even social accounts like Instagram and YouTube.
As mentioned earlier, on the Shopify theme store, there are many themes, which can be tailored for various niches for instance clothing / shoes, garden, jewelries & fashions. There is even the possibility to create the store independently using the aspects of the theme builder and select the components that will be needed to create the proper storefront with the necessary options.
Having a good Shopify theme can also relieve a lot of stress for the merchants, as they do not have to spend a long time developing their site and it takes less money. E-commerce solutions have made it easier for merchants to avoid the need to hire web designer or web developer in order to create ecommerce website from the ground up; all they have to do is simply select a theme of their choice and begin to selling their products immediately. This is particularly relevant for newbies and self-funded entrepreneurs since such professionals help identify credible sources. It is also advisable for us to work with Shopify templates because they have high customer reviews and support which is important for the growth of ecommerce sites. The providers of the Shopify platform are easily accessible through questions, comments, concerns, etc. This is useful for the newcomer of the ecommerce business because getting some guidelines is helpful when you are venturing in a new industry. Okay, enough with the chit chat; let’s dig in straight into the best Shopify themes available on the market and on the platform.
Retina is one of the most effective and highly demanded Shopify themes to use in creating online stores. The infographic is aimed at presenting photographs and videoseven, and therefore appropriate for business selling visually oriented goods, like clothes, accessories, or furniture. Here are some of the pros and cons of Retina:Here are some of the pros and cons of Retina:
Pros:
• Noticeable on this website and on other similar ones, are the header at the top of a page and the spare footer at the bottom of the page.
• Interactive content that allow detailed product specification, where product can be presented in vide or picture format
• Gives the ability to choose from a vast collection of templates.
• Easy-to-use visual editor.
Cons:
• Lack of design customisation to some extent is still perceived because the majority of buyers are non-designers.
• Overall it is a bit pricy compared to other themes on the Shopify.
Venue is a wonderful Shopify theme building store, it is developed by Safe as Milk. It is a flexible and sleek theme that is best suited for the stores with a vast inventory exclusively for sales. Here are some of the pros and cons of Venue:Here are some of the pros and cons of Venue:
Pros:
• Units are highly customisable and there is a huge number of design possibilities.
• The theme features the new sectioned theme of Shopify and it offers the ability to navigate, edit and build the layout of the site without having to learn HTML or any other type of programming.
• It is suitable for stores and businesses that aim at making conversions.
• Advanced search functionality.
• Supports large product catalogs/large amounts of data and information.
Cons:
• However, there have been complaints relating to the codes of the theme and the ability to have it work seamlessly with specific apps and other subsequent developments that might have to be made to cater for such complications.
• Premium theme and therefore costlier than free themes as provided by Parners of Shopify
• Premium theme and therefore more expensive than free themes by Shopify
• To some extent this is true because the support documentation for the theme is not as exhaustive as it is for some of the other Shopify themes, which might render it slightly more challenging to get past certain problems or to implement changes.
Turbo is another popular theme developed by Out of the Sandbox yet it is less dramatic than the previous one. It is a powerful theme for shops with many products, and here is important to emphasise that it is developed for shops with a high level of traffic. Here are some of the pros and cons of Turbo:Here are some of the pros and cons of Turbo:
Pros:
• Fast loading speed
• Header and footer On the top and bottom of each page, the organisation of the document may have header and footer sections that contain text or graphics that can be modified.
• Product pages displayed as templates for customisation and embedding of videos and images.
• Larger option of products that are already created and are now available in the choice.
• Advanced search functionality
Cons:
• It can be relatively costly for those who have other competitive Shopify themes.
• It would be a mistake to assume that most people are able to use such platforms and customise their websites according to their needs with the same level of skill, using design programs and software.
• The theme's support documentation is relatively sparse compared to some other Shopify themes, which may make it more difficult to troubleshoot issues/make customisations.
Crave is a professional, sleek, trendy theme even though its layout is simplistic as all the attention is focused on the products.
Pros:
• It's free!
• It is also worth emphasising that the theme is developed for the use of all popular devices, so the visitors will be able to enjoy an intuitive interface and convenience.
• It has diverse settings options where you can choose various colors, fonts, and layouts that can help create the personality of your store.
• The theme is fantastic for speed and performance optimisation, and this helps to get a better rank position on a search engine and to decrease the number of bounce visitors.
• There are also modules like crave product filter, crave quick view and crave sticky header which works automatically inside Crave and can help in improving the experience and make the conversion rates better.
• The theme is designed with the new sectioned theme capability in Shopify, which allows easy modification of your storefront without intimidating coding knowledge.
Cons:
• There is one drawback though: the theme is not very versatile and may not look good on stores with thousands of products in the catalog, as the default layout implies a smaller count.
• It has been observed, however, that the theme’s flexibility is somewhat disappointing by these measures, which may leave some users constrained in their ability to pursue particular aesthetic aims.
• Here one can note that though the theme offers all the necessary components, some users may require installing more apps/plugins to get the desired features.
Debutify is one of the best and rather new Shopify themes that have engaged people’s attention because of numerous opportunities and compatibility with other applications. It is aimed to meet the needs of online stores with conveniences such as the one-click product catalogue and check-out. Here are some of the pros and cons of Debutify
Pros:
• Conversion-optimised product pages
• Built-in checkout
• This usually comes with its advantages since one can choose from the large number of pre-designed layouts.
• Extensive customisation options
Cons:
• Limited mobile responsiveness
• Often customers find it rather costly compared to other popular Shopify themes
Craft is a very universal theme with a rich customisation options and management that is suitable for virtually any type of store.
Pros:
• It's free!
• Some of the options that come with the theme include the product filter; the Quick View feature; and Slide-out Cart option that may improve the overall experience of the user while making his purchase.
• Craft is the fully responsive theme and supporting mobile devices, allowing users to set up a great UX on any available equipment.
• It does reflect a couple of things that are especially important for modern Shopify themes, which is Shopify’s new sectioned theme feature that and allows people to easily update their site without coding experience.
• Craft has a number of app configurations that cover many aspects of design including colour, fonts and layout to ensure your store has a tailored look.
• Another valuable feature comes from the fact that the theme is determined to provide the fastest possible loading times, which is beneficial for SEO and frustrating for users who expect any site they enter to load immediately, despite not necessarily featuring pleasing aesthetics.
Cons:
• Some users may possibly feel that the theme’s default settings look a bit minimalistic or lack some features for their taste.
• Despite this, there are many aspects that can be noticed within the described theme; and at the same time, there are aspects that can be considered the drawbacks and requiring additional apps/plugins like Subscriptions.
• In the context of the various other Shopify themes, it may also be slightly challenging to locate information regarding its usage but this can prove useful in diagnosing certain issues or when customising the theme.
• Another disadvantage is that some users have criticised the theme on the basis of the code, or it has compatibility problems with some apps (often more work to fix).
Prestige is a dedicated premium themes for Shopify store established by Maestrooo. It’s a premium theme suitable for businesses that deal with luxury goods such as fashion designers, apparel stores or jewelry businesses. Here are some of the pros and cons of Prestige:
Pros:
• Prestige is one of Shopify’s paid themes indicated by the fact that it contains a level of support and documentation that is superior to many of the free themes offered by the site.
• Customisable site with copywrite support and video and image insertion.
• The current suite of widgets offers a great number of pre-built themes.
• Extensive customisation options.
• Perfect for luxury boutiques, cosmetics and designer clothes and accessories, jewelry, cars etc.
Cons:
• Many people believe that Website development carries a positive connotation, prestige is fast and highly effective, capable of increasing the site’s rank in search engine results and reducing bounce rates.
• Different and rather expensive compared to other themes currently offered.
• Their key disadvantage lies in the fact that many of them may be intimidating to users who like to have as much control over their blog’s look and feel as possible.
Impulse is a high end Shopify theme that is prepared by Archetype Themes. It is a versatile and advanced theme, focusing on conversions and optimised for stores with a huge number of products. Here are some of the pros and cons of Impulse:Here are some of the pros and cons of Impulse:
Pros:
• Customisable product pages with video and image support, many are ready-made that helps a person who is using the platform to select a design that is already templated.
• Advanced search functionality.
• Extensive customisation options.
• Although these windows are attractive and well-suited for most settings, they are perfect for stores primarily concerned with conversions.
Cons:
• However, as with any theme, there are a few things which some users may not realise are available to them and they may have to download other apps or plugins to get other specific features.
• Again, as we have seen, the level of customisation is very high compared with other simple themes and may prove time consuming to implement and manage.
Testament constitutes one of the high–end Shopify themes created by the We Are Underground team. It is a flexible theme well-suited for shops with an emphasis on myth or commercial image. Here are some of the pros and cons of Testament:Here are some of the pros and cons of Testament:
Pros:
• Shop pages which can be personalised to accomodate video and picture material
• Ability to have a broad list of pre-selected specialties
• Extensive customisation options
• Especially suitable for shops, garment manufactures, benefit trademarks and oriental stores that sure emphasis is given to plot and character.
Cons:
• Compared to other Shopify Themes, it’s a little on the steep end.
• Limited mobile responsiveness
Symmetry is a premium Shopify theme designed by Clean Canvas. A simple theme for the online stores with a limited product collection, it comes in a minimalist package. Here are some of the pros and cons of Symmetry:Here are some of the pros and cons of Symmetry:
Pros:
• Product pages can be set up according to the needs with basic video or more detailed image illustrations.
• Rich and easily customisable templates
• Minimalist design
• The product catalog size is best suited for stores with just a small to a medium amount of products.
Cons:
Cons:
• The extent to which customisation option is limited as compared to other top-notch Shopify themes.
• When compared to other rates of Shopify themes, it is a little pricier.
Over to Pipeline; Pipeline is a specific strain of the Shopify theme developed by Groupthought. It is a simple and flexible theme that is suitable for most shops with limited to medium size stock list. Here are some of the pros and cons of Pipeline:Here are some of the pros and cons of Pipeline:
Pros:
• If we focus on design, then we can define it as minimalistic yet with a stunning example of the usage of imagery hierarchy.
• Mobile-first design
• This template supports a large database of products.
• Easy to navigate
Cons:
• However, there are shortcomings such as fewer options for customisation compared to most Shopify premium themes.
• It may be a little costly in comparison to other Shopify themes within the market.
• Lacks a feature for categorising products or for adding a variety of media to stores with voluminous catalogs
Blockshop is a Shopify theme developed by Troop Themes that you can use for your store, one of the high-quality store designs. This one is simplistic in design and is optimal for utilisation in stores that offer a limited to moderately wide array of products. Here are some of the pros and cons of Blockshop:Here are some of the pros and cons of Blockshop:
Pros:
• Sophisticated design with good emphasis placed on the visual aspect.
• Mobile-first design.
• especially when the designs are aimed to be displayed in stores targeting to convey certain message.
• handling of huge product database
Cons:
• There are not as many customisation possibilities as in other high-quality Shopify templates.
• On the downside, many users find it quite pricey compared to some other themes found on Shopify.
Brooklyn – free theme that has been developed by Shopify for use in the Shopify ecosystem. It is also fully responsive and reflecting the true minimalistism of its design it is suitable for stores that have a small to medium selection of products. Here are some of the pros and cons of Brooklyn:Here are some of the pros and cons of Brooklyn:
Pros:
• Sleek and devoid of any heavy clutter
• Moderately easy to operate and it is also very flexible.
• Perfect for stores that intentionally rely on aesthetics for their narrative.
• Facilitates the storage and display of numerous products
Cons:
• Legacy theme (doesn't support Online Store 2.0)
• Limited mobile responsiveness
• Fewer options for adjustments in relation to other high-ship themes for the Shopify platform
Including various layouts related to detailed product offerings, Sense is about an energising theme.
Pros:
• It's free!
• Dynamic, clean, and effective simple theme for beauty-related content
• Organisation of the product collections by making it easy for users to filter and sort the products they wish to view.
• Implementation of logically structured product descriptions, related products and high-level, professional images on product pages
• Splitting the content into frequently asked questions and a blog to try to capture more of the search traffic and overall content marketing strategies.
• Uses promo banner and product review in accumulating credibility to enhance the chances of conversion.
• Hence, it is important to provide some recommended products to increase the average order value.
• High-quality product images and videos, abundance of the product’s images using high resolution images, videos and GIFs.
Cons:
• Would be slightly more applicable to beauty brands, not as strong for other types of companies
• For the issues and challenges that the users of the theme have reported, the include technical features for the use of the theme such as responsiveness problems.
Best Shopify Themes Conclusion
Website design is important for any business especially for ecommerce business and choosing a suitable Shopify theme is an intermediate step in achieving it. From the perspective of business owners and website visitors/buyers, a more professionally designed webpage leaves a good initial impression hence increasing sales and demands.
When it comes to availability there are numerous choices when using themes for Shopify store. Currently there are tens of thousands of themes in the Shopify Theme Store and these are created in relation to fields of focus or specialties including fashion, electronics, health and food. Every theme comes with unique designs to amend the layouts, structures, animations, and typography, making it possible for businesses to choose the right theme that can suit their needs, customers, and capability to pay. In this given list, themes have integrated elements like meta tags, clean code, and fast loading time, which affect the performance of a website and can help customers to find their aspired product easily.
Themes also have additional resources that customers can follow—tutorials, tips, and demos, for instance, help businesses understand and apply everything that can make the ecommerce site better. However, Shopify has a rich app store with many plugins and Apps to include features that are more like wish list, social links, reviews, and promotions.
Another benefit as to using Shopify themes is the ability to make them even more unique. That is why all key aspects of outlets, including the homepage and main navigation, banners, collections, as well as product images and the chosen color scheme, fonts, and imagery, are fully customisable. Shopify themes also accommodate extra functionalities like 3D models, videos, and animations for distinct shopper encounters.
Thus, the decision of the Shopify theme for your online store is crucial when it comes to creating a great e-commerce company. There are advantages and disadvantages for each and every theme, comparing to that, you need to decide the theme suitable for your brand image, product range, and objectives. However, some of the recommended Shopify themes that are available in the market at present are Retina, Turbo, Debutify, Prestige, Impulse, Testament, and Symmetry. Before making a decisions only try to recall the different features and customisations about each of the theme in order to make the right decision for your store.
Using Bespoke Shopify Themes
If there is a need for a customised Shopify design other than embracing free or premium Shopify themes, there are various specialised Shopify theme services like the Charle which offers to create special customised Shopify themes for online stores exclusively for a specific price. The following are the benefits of custom made Shopify theme over free or premium paid Shopify theme. These include:
Unique design: The basic Shopify theme is excellent but a custom Shopify theme provides a completely different look and feel that provides a personality and reflects the brand of your business. The custom theme can be made to incorporate the needs that you have set and this makes your site to look unique and different from those other sites that are out there. Product differentiation is often effective as one company is easily distinguishable from another, and consumers are more likely to recall your product and company.
Improved user experience: Adjustable to the user, a unique organising theme can be created, and it can even be layed out with an easily understandable structure. The users of your site can have a good experience from your site on their mobile devices which will increase the time spent on your site as well as decreasing bounce rates. Custom themes can be made responsive for mobile devices.
Better performance: Customised Shopify themes can be developed with an aim of enhancing site speed in order to enhance the magnitude of time that it takes for the pages in your site to be displayed. If you have a high-traffic store, the site speed can be an essential buying factor, and proper optimisation may help convert more abandoning visitors into actual customers. Another added feature of the custom theme is, it can also be cutomised for search engines which means that they can easily crawl the site and index it thereby improving the overall search engine result ranking.
Scalability: It can be helpful when a custom theme is established with the intent to accommodate growth to the extent that one does not have to redesign their site. Customised theme can be developed that will be capable to handle increased traffic and support other extensions or modifications in future as your business will expand.
Integration with third-party tools: An exclusive Shopify theme allows other tools, that is, gateways for payment, for marketing email and social media accounts to be utilised making it easier for you to run an online store. When interfaced with these tools, you will be able to automate many of your business transactions and, therefore, the overall workload in your store is easily managed.
Competitive advantage: There are many reasons why a business can benefit from having a bespoke Shopify theme based on its specifications, including but not limited to the improved user experience, better and more efficient performance, scalability, compatibility, and third-party tools integrations. If a store has a distinct design of if the design is intuitive, if it loads quickly, and especially if it is integrated with the tools customers use, then customers are likely to make purchases from the said store. So, with a better experience for a user, you will be able to make a company faithful clientele base and, as a result, boost sales.
In search of unique and customised Shopify theme that will grab the eyes of the entire world? Contact us now and let’s design the themes you need or tailor your specifications with the best of our Shopify theme designers.
Best Shopify Themes: Final Comments
Themes are a very important factor in designing an ecommerce site that will be hosted and managed in Shopify. In light of the fact that millions of users are currently using the internet to shop, being able to maintain a website that meets both user and search engine requirements as paramount. That is why Shopify features a plethora of themes that make it possible to choose the most suitable option for each business and product.
Selection of proper Shopify theme is crucial because it defines the difference in the way consumers purchase products online from your website. Choosing the right style and design and the right layout is not only fun but it can make huge difference between interested buyer entering the store and the opposite. Your theme should also be mobile also because today, most shoppers use their mobile phones or tabs when shopping.
As for organisation, your store’s content and every item that is up for sale should also be structured and easy to filter through. Overcoming the problem of a large number of items through a clear menu, catalog, and collection page is critically important to increase the speed of consumers’ decision-making process. Consumers should be able to acquire every basic information regarding your products, including the cost, description and images for easy purchase.
A focus on choosing your Shopify theme is considering how it affects your store’s user experience (UX). A properly optimised and convenient shopping cart and check out work as a tool as it enhances the rates and limits cart abandonment. Your store should also have the tools/options to shop up enabling the shoppers by having a search bar, filters or a ‘you might also like’ section.
However, the right choice of social media integration tools and the availability of a blog will also contribute to improved circles of consumers’ attention regarding the store. Another benefit that bloggers derive from it is that a professionally designed and frequently updated blog site can position a brand within its relevant market as the authority in the business.
It is also advisable to post new products, designs and content once in a while, more so with specific frequencies to ensure consumers revisit your store. But it is critical to decide on the further maintenance and updates of the Shopify theme and its capability to provide the necessary tools and options.
Said so, it has to mention that the layouts of the Shopify themes are quite flexible. Having established that the themes come in skins, it is pertinent to note that the skins have unique names and appearing as well. The layout options help businesspeople to develop the fantastic website appearance with suitable navigation and customer convenience. Whatsoever the kind of store or business is a dropshipping store, its own inventory store, a B2B, or a B2C store, or any sort of store, irrespective of your language preferences being English, Japanese or any other language, every store can have preference for the Shopify themes for its customers all around the world.
Some of the themes are suitable for different industries in Shopify, for instance, the themes suitable for food and drinks industries or health products industries, or better for displaying articles of a content network of blogs. Bearing this in mind, it is important for ecommerce websites to reflect on do what their business is, what they want out of their ecommerce themes, whether the Shopify best themes used make them distinct from other similar sites and encourage retail clientele to buy and read their posts every time.
Shopify themes also offer importance to search engine and information optimisation. The platform offers information on how to optimise websites for search engines like Google, as well as tips for reading orders and managing customers. These details are crucial to the success of an ecommerce website, and Shopify's themes make it easy for businesses to implement these steps and layout text to ensure that the website is ranked highly, as well as providing customers with all the information they need about the online store or products that they're browsing.
Shopify themes also offer various pricing options to accommodate businesses of all sizes. There are both free and paid themes, with pricing based on the level of customisation required. This feature ensures that businesses can create a website that suits their budget and needs. A great thing about Shopify themes are that they are generally more advanced and offer more options than other platforms such as Wordpress, giving merchants more choice with their selection.
Developers can also benefit from Shopify themes, thanks to the platform's developer-friendly nature. The themes come with detailed documentation and support, making it easier for developers to create custom features and functionalities for their clients in languages from Ruby, to Javascript, to AJAX and everything in between.
In summary, Shopify themes are an essential part of creating a successful ecommerce website. They offer a wide range of options, from layout to optimisation to pricing, to ensure that businesses can create a website that meets their needs and the needs of their consumers. Whether you're a clothing brand / fashion Shopify store, sell garden products, or do Shopify dropshipping, choosing the right design for your online store can be difficult, but we hope this detailed guide on the best Shopify themes can help you decide which themes are best to add to your online store today.
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