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How to Setup Preorders on Shopify

Last updated: May 23, 2023.

Ecommerce businesses are always seeking ways to speed up the purchasing process, boost sales, and provide more products to customers faster.

Pre-orders are therefore such a powerful sales strategy- by converting a prospective transaction into a purchase, pre-orders help you grow your business and improve relationships with your customers. They allow customers to experience the age-old thrill and anticipation of awaiting the arrival of their new favourite product—your product—at their doorstep, and they assist your business gain the clarity and visibility you need to better estimate finances such money coming in and predicting customer demand.

Pre-orders are an exciting buying option that you can provide in your store right away thanks to Shopify's simple pre-order enablement process. To help you stop waiting and start selling, this article by Charle explains how pre-orders function and what makes them a suitable fit for your online store, as well as how to setup preorder for your Shopify store. Let's deep dive in!

What is a Preorder on Shopify?

A pre-order enables you to accept a deposit for any portion of the product's total sale price, deliver the item, then bill the remaining balance using the customer's saved payment method at a later time.

Pre-orders serve as a form of reservation that ensures customers access to the product as soon as it is available, whether it is out of stock or about to be released. They also help you increase cash flow, foster customer loyalty, and more accurately predict demand.

What are the benefits of Preoders on Shopify?

Pre-order sales have several significant advantages that can have a significant positive impact on your operations and customer loyalty. This section goes into details the benefits of setting up preorders on Shopify and Shopify Plus.

Increase sales Shoppers now have more selections than ever before. A single tap may now access any product, from high-end luxury items and technology to one-of-a-kind handmade creations, putting the entire world at their fingertips. This means that there is now more competition than ever before for merchants. When customers need your goods, if it's unavailable or out of stock, they'll just move on to the next retailer or trial a new version at the click of a button.

Pre-orders provide you an advantage by enabling you to lock in more sales regardless of whether the product is ready to be delivered. Because you are now prepared to sell (even if you aren't prepared to ship) when a customer is ready to buy, you have the power to never say "no" to a customer again. Pre-orders also allow you the option to accept payments as a deposit, up front, or after the product goes through the shipping process. As a result, it is simple to modify your plan to meet your specific cash flow and revenue requirements.

Forecast Demand Pre-orders give firms reliable information about actual demand, which helps turn uncertainty into insights. Selling a physical item entails risks by nature. Retailers have a strong financial interest in knowing exactly how much demand there is for each product they offer, regardless of whether you have invested in the research, design, and production of your products or you have merely acquired inventory.

Pre-orders can assist you in determining exactly what customers want before your production run is finished if you're a merchant trying to perfect and make final tweaks to your goods before putting it to market, turning a risk into an opportunity. Pre-orders provide us a great accurate data forecast of the sizes, colours, and alternatives you should make in order to fulfil current consumer demand and be able to ship within a reasonable timeline.

Spark excitement and promote growth One of those things that is timeless- anticipating your new purchase. It can be challenging for a retailer to stand out from the competition and capture customers' attention amid targeted advertisements and the numerous screens the typical consumer views every day. Due to this, spreading the word and creating enthusiasm for a new product launch or the comeback of a fan favourite can be particularly challenging.

But pre-orders can work as a payment option to account for this and raise enthusiasm and expectation for a product before it is released, much like movie trailers do to develop buzz before a movie's debut. Many of the same cues that successful normal marketing efforts use are also used in pre-order marketing initiatives, including:

-Creating professional product imagery and copy. If there are no product images or other content available yet for item variants, you can use factory samples or even expert retouching services.

-Offering pre-order incentives. Limited-time offers, discount, early access to release information and other products, free customisation, and other similar strategies and tools are excellent ways to increase pre-order sales while fostering urgency and enthusiasm.

-Promoting on paid and social media. Regardless of which social medias such as YouTube, Instagram or Pinterest, online websites or web page is most frequently used by your target audience, make sure to post information about your pre-order there. Marketing campaigns and promotions are paramount to make people aware of the pre-order button for your collections.

Offering exclusive pre-order access to customers on your mailing list or through a member loyalty programme not only increases the likelihood that these repeat customers will convert but also helps build brand loyalty and demonstrates your appreciation for their patronage and understanding of their purchasing preferences.

Preorder Methods

There are two types or labels of preorder methods. The most typical kind of pre-order is 'pay now'. Prepayment or payment authorization is required in full at the time of the product-pre-order, and payment is processed just like a regular purchase. It nearly makes sense to compare it to a regular sale with a longer fulfilment period. When placing a pre-order, the customer will be given information on when to anticipate delivery. Preorders with a payment plan are excellent for businesses that want to:

-Get paid up-front. Pay now might help you make sure you always have the cash you need on hand if cash flow management is crucial to you, reducing any revenue issues.

-Update out-of-stock products automatically. When a product is out of stock, a combination of pre-order apps can be set take actions by automatically accepting pre-orders. This prevents customers from switching to another seller, keeping you as their default go-to.

-Keep customers informed. The wording on the pay now pre-order site can be changed to provide further details to the community, whatever the case may be such as anticipated arrival dates. -Capture customers in the moment. Are you concerned on the amount of sales you could miss out on because an item is sold out? Pay now enables you to close the deal on the product page whenever a customer is prepared to buy, letting them add items to their carts with the click of a 'button regardless of availability.

Pay Later

The other type of pre-order is pay later. With this process, clients can "reserve" an pre-order item with a deposit or without making a payment at all, and they will only be charged the balance due when the goods ships. Pre-orders with a pay-later option are beneficial for companies that want to:

-Capture orders for upcoming products that may have changes or be delayed. Giving customers notice that a product may be delivered later than expected is made easier with pay later.

-Charge customers at the point of fulfillment. Pay later allows you the flexibility to bill customers either before or after paying suppliers, allowing you to customise your funds and cash flow. -Test the market for new products. Pay later enables you to determine demand for a new product so you can generate the ideal quantity or service capacity, tracking the data through the admin analytics dashboard.

How to Setup Preorders for Your Shopify Store

Pre-ordering is more complicated than adding addtocart buttons to your store, and there isn't always a single approach that works for everyone. To ensure that a pre-order application you install will function well with your Shopify store, there are a number of aps to choose from which can be setup in just a few steps, and even an option to create one from scratch using APIs, advanced code editor, editing screen and custom settings so that is does not use any generic themes or basic template sections. The route of setting up pre orders will depend your business's and your buyers requirements, not a simple product-pre-order-template / theme templates section.

Our favorite pre-order Shopify apps

We suggest these pre-orders apps from the Shopify App Store if you're prepared to start taking pre-orders on your online storefront.

-Pre-Order Manager
-Purple Dot

Pick the one that works best for you from these three fantastic, reliable apps that are all perfectly integrated with Shopify with easy-to-use templates. For more options, check out Shopify’s pre-order app collection for a more extensive list, from the crowdfunding to blockbuster stage. See also the guide in our blog section directory on the Best Shopify Apps of 2022 to learn how to integrate the very best technology to further enhance your customer's experience.

Build a Custom Pre-order Solution

Shopify has introduced pre-order APIs and tooling to make it possible for developers to build completely bespoke pre-order experiences directly within the cart and Shopify Checkout. At Charle, we practice what we preach. Our in-house team of developers is on-hand to build and integrate advanced pre-order, custom-built for your Shopify store. Whatever the requirements, we've got it on the menu. We go far beyond the cart button text, using analytics and innovative design to make your brand a name that customers remember. If you’re looking to integrate new technology to create a more powerful ecommerce experience and make your company stand out from the competition, consider using Charle as your Shopify Agency.

In need of other ecommerce services to maximise the potential of your website? From crafting the best verion of product templates for your stores, using json code and liquid file software to maximise performance, implementing bespoke applications, and updating the contents of your homepages to unlock your full KPI potential, Charle thinks out the box to make the most out for your online store. Get in touch with us today to discuss your project.
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