What is Shopify?
In case you are new to the platform, Shopify is a complete ecommerce solution that allows businesses to sell online with outstanding order / customer management and features that keep your customers coming back. Shopify merchants have access to thousands of trusted third party apps from the Shopify app store - the capabilities of Shopify are continually developing by a network of expert technology partners too. However if your brand's requirements exceed that of a small to medium business then standard Shopify functionality may not be enough. Shopify offers an enterprise ecommerce solution with access to additional features and customisations aimed towards fast growing global brands.
This article discusses the price, features, benefits & when to upgrade to Shopify Plus as the ecommerce platform to power your business. It can be a difficult decision knowing when Shopify Plus is right and needed, but we hope article helps or feel free to drop us an email if you are still struggling! If you do choose Shopify Plus you'll be in great company with leading brands such as Gymshark, Huel, Tesla & Heinz all trusting the platform. Shopify Plus is a leading enterprise ecommerce platform for leading global brands. Let's get started!
Introduction to Shopify Plus
Shopify was initially built for small to medium businesses wanting to develop their direct-to-counsumer strategy. But what if your turnover exceeds £1million and your business's complexity outgrows the standard Shopify offering? Shopify Plus is the answer!
As businesses grow, so does complexity and Shopify Plus is the ultimate flexible solution to allow merchants to build a bespoke ecommerce store around their business. Shopify Plus offers the same core dashboard and features as Shopify but with access to extra features, integrations, dedicated support options and more.
It is important to remember although Shopify Plus has incredible features such as unlimited access to code, fast execution times and advanced ecommerce features, it is not for every brand and standard Shopify offers more than enough for majority of small to medium businesss. Don't hesitate to get in touch and our team can help you decide which is best for your business.
How much does Shopify Plus cost?
Shopify Plus' pricing model is based on usage of their services which is measured in monthly sales volume through the Shopify platform. This is based on the principle that the more sales you make, the more support and server resources your brand will need. The Shopify Plus service starts at $2,000 USD per month until your revenue exceed $800,000 per month and the pricing switches to 0.25% of your monthly revenue. For example, a merchant who makes £1 million in sales per month will pay £2,500, whereas you would need £16 million in sales per month to get hit with the maximum price.
In addition to the monthly fee, you do have to pay a transaction fee which varies based on the country the credit card is from - these are usually between 1.9 and 2.3% however we recommend getting in touch for up to date information.
If you do not use the Shopfy Payments gateway then transactions will attract an additional 0.15% payment too! However it is still worth noting - these rates are incredibly competitive so it's not all doom and gloom!
Apps & Third Party Software
Although Shopify host a huge range of free apps, many of the enterprise feature-rich tech does unfortunately attract a monthly fee. Now it's also super important to remember some apps will pay for themselves through the increase in sales their features bring, think loyalty, subscription payments and upselling. It’s hard to place a number on how much these apps will cost you - they can range from a few pounds to thousands of pounds per month. It's worth remembering due the increased flexibility of Shopify Plus, your development team may be able to build you features from scratch without relying on third party apps - saving you monthly fees. In any event, when you’re factoring in your overall monthly cost, it’s helpful to consider what you may be spending on apps.
Maintenance, Security & Servers
Finally some good news, Shopify host all the ecommerce stores on their own extremely powerful servers meaning you don't need to worry about server management, security testing or upgrades - it's all included. Shopify's servers are increidbly powerful and incorporates a content-delivery-network (CDN) - this is a fancy way of saying it has lots of servers all over the world ready and waiting to send your website to your customers at lightning fast speeds. This network allows Shopify to be able to offer unlimited bandwidth and over 10,000 transactions per minute! It's worth remembering competitor platforms such as Magento require merchants to manage their own servers which can be incredibly expensive and unreliable..
When should you upgrade to Shopify Plus?
Shopify Plus is not for every business and the standard Shopify packages exceeds the requirements and more of most brands. However as ecommerce business grow you'll need a bespoke solution that manages your cusomer's demands in the most efficient way possible, in our experience this is usually around the £750,000 annual turnover point. Revenue alone is not a reason to choose the Shopify Plus platform, the decision should be made if functionality required to achieve daily operations in the most efficient way is not possible without it. Shopify and Shopify Plus is an incredibly fast ecommerce solution that doesn't compromise on quality - quite the opposite. To put this into perspective a legacy enterprise website would take around 12 - 18 months to build however with Shopify the average time is just 90 days. We can help you decide if you need the Plus platform or whether we can help you develop a solution that doesn't require the large monthly investment.
Put simply, Shopify Plus is the solution for those merchants currently serving exponentially more customers than expected and looking to scale without the need for large investments of time, money, or resource. Let's dig into the features of Shopify Plus.