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Why choose Shopify to grow your ecommerce business?

Last updated: Nov 14, 2023.

There is a large number of ecommerce platforms available to merchants and one of the most popular is Shopify. Shopify is one of the most scalable, feature-rich and fastest growing ecommerce platforms that exists. Over 2.2 million active ecommerce stores in 175 countries of all shapes and sizes trust the Shopify platform. From young new start ups all the way to enterprise brands such as Gym Shark, Deliveroo, Huel & Red Bull online stores are all powered by the platform. This article explores why merchants shoud choose Shopify. If you are experience non-stop issues, difficulties, spiralling costs and nothing but problems with your current e-commerce platform effect your customer base then this article may be the example you need to migrate to Shopify. Anywhere you wish to grow your store, a Shopify trial is a great pay to see if what others are talking about as you'll soon find plenty of benefits. Here's a few of the top features and qualities of Shopify that will likely help yours and other industries business needs. We'll expore the features,sites, steps, options, costs, reviews and more in this article of why choose Shopify.
Thinking of Shopify Plus?

What is Shopify?
Shopify is a complete ecommerce platform that allows businesses to sell online with outstanding order / customer management and features that keep your customers coming back. Shopify merchants have access to thousands of trusted third party apps from the Shopify app store - the capabilities of Shopify are continually developing by a network of expert technology partners.

This article goes through the price, features, benefits & getting started with Shopify as the ecommerce platform to power your business. If you choose Shopify you'll be in great company with leading brands such as Gymshark, Heinz & Kylie Cosmetics all trusting the platform - believe us when we say that you wont be disappointed.

What Does Shopify Cost?
No Shopify is not free like some of it's competitors, however, we recommend delving into what is included before you consider other platforms. Shopify provides merchants with a reliable, secure and scalable platform that actively improves sales and performance online. Reporting, analytics and automation is second to none with the platform - things you didn't realise you needed until you don't have them! You don't have to take our word for it - you can try Shopify free for the first 14 days!

Shopify’s prices start from $29 per month for the 'Basic Shopify' plan, or tierred up to the highest plan at $299 per month for 'Advanced Shopify'. Shopify accounts are incredibly flexible - you can upgrade, downgrade or cancel your Shopify plan at anytime, providing you a pay per month and not on an annual basis. Shopify does charge a small transaction fee when using their payment gateway - between 2.6% and 2.4% + 30 cents. If you choose to use a third party payment gateway you will be charged between 0.5% and 2.0% depending on your plan.

If your brand exceeds the demands of a small to medium business then Shopify Plus, the enterprise business platform - built for fast growing high turnover brands, may be the answer to delivering a reliable, secure and superior ecommerce experience to your customers.

Learn more about Shopify Pricing

This article is all about the standard Shopify product, however if you are looking for more information on Shopify Plus then click here to learn more. Let's explore the Shopify pricing tiers and what the difference is between Basic Shopify, Shopify, and Advanced Shopify.

Basic Shopify Plan
At $29 per month, the basic Shopify plan allows you sell an unlimited number of products and is the lowest cost solution if you have a large range of products. However, more advanced features like reports or abandoned cart recovery emails and third party shipping calculations aren’t included - Shopify still include telephone support should you need it.

The Shopify Plan
Although a higher price at $79, The 'Shopify' plan does include a range of additional features. The rate charged for credit card payments on this plan is lower, you will get access to professional reports to allow you to delve deep into the insight of your online store, making analysis and business planning easier.

Advanced Shopify
This is the most expensive plan of the three at $299 however does of course come with it's benefits, including the lowest credit card payment rate, plus the ability for shipping to be handled by a third party. In addition, it also features an advanced report builder which allows you to customize your own professional reports. You can even have up to 15 staff acounts - the highest amount out of the three.

Shopify Plus
Shopify Plus is a solution for companies with a need for an ecommerce platform that supports high performance. It's pricing starts at $2000 per month which is obviously a big step up from the three plans discussed above. But what do you get for your extra money? You’ll be able to enjoy dedicated, priority 24 hour support to help with your store - as opposed to just standard live chat, email & phone support. Your developers will have increased access to the Shopify system for customization, plus you have the option of additional clone storefronts to deliver unique stores based on location. Shopify Plus offer cutting-edge technology with the most powerful of features. Click here to learn more about Shopify Plus.

Features of Shopify
Shopify is equipped with all the features you’ll need to nurture your business from a start-up all the way to a global brand and we, as an expert ecommerce web design agency, are here to support you every step of the way with designing, building and optimising your Shopify or Shopify Plus ecommerce store.
Always In Control With Shopify Admin
Shopify is hugely favoured for it's easy-to-use back-end with a dashboard that allows merchants to have all the information they need instantly. From detailed sales reports, easily manage customers, orders and products without typing a line of code - Shopify, in our opinion, is made so anybody can use it. Shopify includes an incredibly powerful content management system (CMS), this allows merchants to easily change images, sections and text on their website so you don't have to rely on your development team to make simple content changes.
Large App Store With Endless Features
Not disimilar to Apple & Android, Shopify offer an app store with over 8,000 apps from trusted technology partners all with features designed to improve the experience of your store. Some tools included on the app store include subscription payments, upselling, customer service, inventory management and more. Every day more and more apps are being released so you really can stay on top of the latest trends - never get left behind. The flexibility of the app store means Shopify continually becomes more and more powerful with the world's best developers delivering the very best apps for you to use.
Marketing & Search Engine Optimisation (SEO)
A strong marketing & SEO strategy is vital to attract news customers to your website. SEO is effected by both the way the website is built (by Shopify) and also the marketing & SEO skill of the person working on the site. Shopify's system is built with SEO in mind so you can rest assure the code won't let you down. However, Shopify offers advanced SEO functionality giving you the ability to update meta tags, titles and alt tags. In addition to this, Shopify automatically generals a sitemap that you can submit to google to ensure it can index every page of your ecommerce store.
Multi-Channel Selling
Shopify is built with you business in mind and allows you to sell your products in multiple places at once whilst still maintaining all inventory, order and customer management in one place - the Shopify admin dashboard. The ecommerce platform allows you to easily sell on Facebook, eBay, Amazon, Instagram and even through a blog with it's powerful mutli-channel integrations. We believe it's one the most vital features for an ecommerce platform as it allows you to expand your reach, increase audience sizes and maximise sales.
Flexible & Built To Scale
Whatever stage of your business, Shopify is an incredibly flexible platform meaning it will meet needs of a business that is just starting out all the way up to a global brand fulfilling thousands of orders an hour. Shopify offers over 60 free and paid pre-built website themes that you can install with the click a button, you can add products and content with quickly and easily. For larger brands, Shopify allows experts teams, like us, to design and build themes with custom functions, features and user journeys. The possibilities of Shopify is truly endless meaning your ecommerce store will never hold you back.
Secure & Reliable
Shopify hosts all merchant's stores on it's own incredibly powerful servers, you never have to worry about your store crashing with a surge of customers again. With 99.999% average uptime, Shopify has handled over 10,000 transactions per minute at it's peak. Shopify can handle 1 million page views per minute & unlimited bandwidth too. In the modern age of cyber-crime we live in, security has to be at the top of any ecommerce merchants priorities. Shopify has trusted security covered with PCI-DSS Level 1 compliance.
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We specialise in Shopify to deliver ecommerce partnerships that grow your business. We are ready to talk projects, timelines team, whenever you are! Everything you need to sell across Shopify channels anywere, we've a wealth of experience solving problems for our users.
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Technology Partners Second To None
Shopify houses the broadest technology eco-system with it’s app store - giving merchants access to thousands of applications with additional features. We’ve tried and tested the best software from the best technical teams to deliver features and focus on details in the most cost effient and feature-rich way. Whether you are looking to improve product pages, integrate paypal, re-launch your homepage, roll out to marketplaces, test across devices, leverage marketing tools, support with your domain, improve templates and of course improve the shopping experience for your buyers - get in touch.

What are the advantages of using Shopify for my online store?
Shopify offers numerous advantages for online store owners, making it a top choice in the e-commerce industry. Firstly, Shopify provides a user-friendly interface that is easy to navigate and customize, allowing even those with limited technical knowledge to create a professional-looking website. Additionally, Shopify offers a wide range of attractive and mobile-responsive themes, ensuring that your store looks great on any device. Moreover, Shopify provides robust security measures, including SSL certification and PCI compliance, to protect customer data and build trust. Furthermore, Shopify offers seamless integration with various payment gateways, making transactions smooth and convenient for both you and your customers.

How does Shopify compare to other e-commerce platforms?
Shopify stands out among other e-commerce platforms due to its comprehensive set of features, user-friendly interface, and robust scalability. Unlike many other platforms, Shopify offers a wide range of built-in tools and integrations that allow businesses to easily manage inventory, process payments, and track sales. Its intuitive drag-and-drop website builder enables even those without technical expertise to create stunning online stores. Additionally, Shopify's cloud-based infrastructure ensures seamless performance and high security. With its extensive app marketplace and customizable themes, Shopify provides businesses with the flexibility to tailor their online presence to their unique brand identity. Whether you're a small startup or an established enterprise, Shopify's scalability allows your business to grow without limitations.

Does Shopify offer customer support?
Absolutely! Shopify is renowned for its exceptional customer support. They have a dedicated team of experts available 24/7 to assist their merchants with any issues or questions they may have. Whether it's through live chat, email, or phone support, Shopify ensures that their customers receive prompt and personalized assistance. Their support team is highly knowledgeable and well-trained in all aspects of the platform, making them the go-to resource for any Shopify user seeking guidance or troubleshooting. With such reliable customer support, Shopify truly stands out as a top choice for businesses looking to establish and grow their online presence.
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Why Shopify?

Shopify's powerhouse of features doesn't stop there, the platform aims to become the full backoffice system for scaling and growing businesses. Shopify becomes a centralised hub that houses all the operations of your business including inventory, point-of-sale, marketing, analytics and more. These features include everything business owners need and the reasons you should choose Shopify.
Offer Advanced Discounts Giftcards
Shopify natively allows you to create discounts seamlessly through the Shopify admin. Discounts can be triggered by a code entered at checkout or applied automatically when a specific condition is triggered such as a specific product added to the cart. Shopify allows discounts to be stacked meaning customers can receive the best deals. Shopify allows customers to purchase gift cards or merchants to issue gift cards too. Customers will receive unique gift card codes via email to redeem onsite in the future.
Expand Internationally With Shopify
Shopify allows brands to expand to new merchants easily with Shopify Markets. Shopify markets allow merchants to select new a territory, select a currency, set up unique prices per currency, apply pricing rules, and unique shipping rules and even manage unique content onsite per territory. If the complexities of your business extend beyond one store, then Shopify Plus offers the ability to leverage multiple instances of your store too! Learn more how to sell internationally on Shopify
Sell in-store with Shopify POS)
Brands looking to sell in-person via brick-and-mortar stores or pop-ups can leverage Shopify POS. Shopify's POS offers full hardware, apps for iPads, and payment gateway terminals whilst ensuring your sales, inventory and customer data are in sync. Shopify POS has a wide variety of app integrations too; including loyalty, in-store pickup and discounts. If you are a growing business and require additional functionality then Shopify POS Pro might be great for you. Shopify POS Pro include unlimited staff acconts, complete purchase orders, monitor stores in real time and track customer preferences. Sell seamlessly online and in-store and convert more shoppers with BOPIS, endless aisles, and more.
Shopify Reports & Analytics
Shopify reporting gives you insights into your business when you need them. Reports are a mixture of your store's data displayed in both graphs and tables. You can organise reports into categories. Many reports are pre-built by Shopify or if you are using Shopify Advanced or higher then you can save your customised reports. Reports can also be adjusted from their default settings.
Shipping Carrier Integrations
Shipping carriers have pre-integrated connections with Shopify that hugely improve the customer experience. If you have your own account with an eligible shipping carrier, then you can connect your third-party carrier account to your Shopify admin, and then display carrier-calculated shipping rates to your customers at checkout. In addition, customers can recieve notifications directly from carriers such as out for delivery and time estimations.
Accelerated Checkout
Shopify's checkout is renowned for being the best checkout in the world for speed and performance. Shopify's checkout includes Accelerated or express checkouts save customer payment and shipping information so that returning customers can more quickly complete payment for their orders. When a customer returns to a store that offers an accelerated checkout method, their information is automatically filled in at checkout. Shopify calls this Shop Pay. Other fast payments include Apple, Android and Amazon Pay.
Learn about Shopify Statistics
Charle - Shopify & Ecommerce Web Design Agency
Why Choose Shopify Plus
Shopify Plus is an enterprise-level ecommerce platform for fast growing brands designed for high volume. Trusted by leading brands such as Budweiser and Gymshark, Shopify Plus offers a robust and flexible solution to multi-channel sales with both D2C and B2B capability whilst unrivaled control of design and user experience remains intact. We are a team of people with the expertise to support your business growth with Shopify related website builder questions. Our team can support your ecommerce business with designs, payment options, documentations, tutorials, social media , updates, sales channels and expertise for entrepreneurs with managing a theme store architecture on Shopify.
Built To Scale with Unlimited Bandwidth
Internation Stores & Multi-Currency
Wholesale Sub-Stores
Custom Checkout Experience
Automate Day-To-Day Tasks
24/7 Shopify Support
Learn More About Shopify Plus
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