Checkout speed
If a browser or device only has to load one page then it will allow customers to checkout much faster. Data shows that when a customer can checkout on an ecommerce website will be less friction then they are more likely to convert.
Increased conversion rates
A one-page checkout reduces cart abandonment and clicks increasing the rate at that customers convert when at the checkout. If a customer can pay easily they are more likely to buy and maximise ecommerce sales!
Faster completion time
A one-page checkout not only has less fields, but customers can blast through them much quicker than multiple pages. This means customers can complete the checkout much faster than a multi-stage checkout.
Improved customer experience
I'm sure you've experienced a poor ecommerce experience, there is nothing worse than trying to buy a product but being faced with pages and pages or fields to complete. If your customer can buy with ease, they are more likely to return following a positive checkout experience - Amazon is a great example of making it easy to buy quickly with ease.
What are the cons of a one-page checkout on Shopify?
Now it's difficult to find the negatives of an improved checkout experience that makes it easier for customers to buy however some considerations include:
Increased risk
Arguably, an easier checkout may increase the chance of fraudulent charges with fewer details. However, Shopify does have a strong fraud protection system in place.
Reduced Analytics
The great feature of a multi-stage checkout is that you can understand exactly where you lost a customer based on each phase, therefore you can gain further insight to your customers behaviour, however a one-page checkout means you only have one URL to see where you lost a customer, it would not be possible to see how far down the page they got to.
Increased page length & scrolling
Whilst Shopify have reduced the number of fields included with the one-page checkout, the fact is the page will be longer which can be quite daunting for shoppers when opposed to multi-stage checkouts.
Less chance to upsell
If there are fewer purchase steps you reduce your opportunities to upsell to a customer.
What features are included in Shopify Checkout
So what features are included in the Shopify Checkout that we think you should know about? Let's dive in:
Address Autocomplete
Increase checkout speed with selectable suggestions when the customer begins typing their address. (Select countries only).
Minor Visual Changes
All Shopify merchants can make quick changes to make the checkout feel on-brand by updating the logo and accent colours via the Shopify admin.
Advanced Visual Changes
Shopify Plus merchants can make advanced visual changes with the drag-and-drop checkout editor.
Advanced Visual Changes
Shopify Plus merchants can make advanced visual changes with the drag-and-drop checkout editor.
Add Extra Features
Shopify Plus merchants can leverage Shopify checkout apps to add custom features to the checkout.
Many payment methods
Customers can pay in a large number of payment methods including Shopify Payments, Shop Pay, Apple Pay, Google Pay, PayPal and more.
By Now Pay Later
Customers can leverage by now pay later features such as Klarna or Shop Pay Installments.
Local Payment Methods
Customers can pay in their local / alternative currencies and estimate taxes and duties all powered by
Shopify Markets tools. Considering and making plans for the needs of international buyers will likely improve conversions at checkout pages such as the ability for alternative languages and not just English! Even offer unique domain extensions to give a native experience.
Sell via pre-orders & subscriptions
Merchants can change the types of sales with pre-orders. Customers can pre-order and pay for items even when they are not in stock or
subscribe to products at a specific interval. Some additional coding will be required to leverage these features and offer appropriate UI on the store front.
Sell via pre-orders & subscriptions
Customers can pre-order and pay for items even when they are not in stock or
subscribe to products at a specific interval.
Enable Tipping
Shopify allows merchants to enable tipping so that customers can pay an option tip with their purchase.
Flexible Shipping Options
Offer competitive shipping rates, customised location-based pricing, and local shipping and delivery options.
In-Store Pick Up
Give Shoppers the option to pick up in-store rather than having their order delivered, this feature syncs great with Shopify POS.
One Click Purchases
You can leverage accelerated payment options directly from cart or product apges with apple pay and google pay - bypass the checkout altogether.
Conclusion
The Shopify checkout is not only safe, secure and mobile-first but also comes equipped with a large range of features. The new Shopify one-page checkout is going to be a game-change for ecommerce merchants but also the new ways Shopify merchants can customise their checkout. Shopify's latest checkout updates are incredibly exciting however it is important to remember that to leverage some of the new features you will need to be a
Shopify Plus customer.
Bespoke Shopify Plus Websites