Shopify Plus Agency | Shopify Plus Partner Experts, UK

Charle is a leading Shopify Plus agency based in London, UK, trusted by ambitious ecommerce brands.

150+ Shopify sites launched 100+ Years of e-commerce experience £300m+ through Charle stores
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We design, build, and optimise high-performance Shopify Plus stores, whether you're launching a new site, migrating platforms, or upgrading from standard Shopify. Our expert team delivers tailored solutions across design, development, SEO, and email marketing to help brands unlock the full potential of Shopify Plus.

Our Services

Trusted by world-class Shopify Plus brands.

We empower brands with transformative Shopify Plus strategies.

Ecommerce Agency Design & Development
Ecommerce Design Development Retainer for Cambridge Satchel

Cambridge Satchel

Shopify Plus Design & Development

Shopify Plus Agency UK

Powering growth for Shopify Plus brands through expertise and innovation

As a certified Shopify Plus Partner, Charle delivers high-performance ecommerce experiences for ambitious brands. Since 2018, we’ve worked with global names and fast-growing start-ups alike, combining strategic insight with creative and technical excellence. Our in-house team of specialists designs and develops exceptional Shopify Plus stores, with a focus on performance, scalability and user experience.

From new builds and platform migrations to CRO, SEO, and email marketing, we support brands well beyond launch — helping them grow, convert, and retain more customers. Every solution is tailored, data-driven, and delivered by a team that’s committed to your success.

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Ecommerce Design Retainer for Ecommerce - Candy Kittens
Ecommerce Design Monthly Retainer with Consultation

Candy Kittens

Shopify Retainer Suport & CRO

Shopify Plus Agency London

Grow your ecommerce store with the power of Shopify Plus.

Shopify Plus is the enterprise-level platform built for high-growth ecommerce brands. Designed to handle exceptional volumes of traffic, it offers advanced security, powerful infrastructure, and reliable performance that scales with your business.

Key features include customisable checkout, up to nine expansion stores, integrated B2B functionality, unlimited staff accounts, and advanced reporting tools. Shopify Plus removes the burden of platform maintenance, allowing brands to focus on delivering exceptional customer experiences.

As your Shopify Plus agency, we help you harness every feature to its full potential so your store can grow alongside your ambitions.

Benefits of Shopify Plus
Charle Retainer for Shopify Growth
CRO Growth Retainer with Consultation

Billionaire Boys Club

Shopify Retainer Suport & CRO

Shopify Plus Monthly Growth Plans

Strategic, data-driven retainers for growth on Shopify Plus with Charle Memberships.

Our monthly Charle Memberships give Shopify Plus brands access to a dedicated team of designers, developers and ecommerce strategists. Each retainer is built around a tailored, KPI-driven roadmap that aligns with your broader growth objectives.

We offer a range of packages depending on the type of support you need, whether that’s development, CRO, UX, or strategic consultancy. Trusted by some of the world’s fastest-growing Shopify Plus brands, every membership is delivered by our in-house team with a focus on performance, flexibility and measurable results.

With Charle Memberships, you gain more than just access to skills. You gain a strategic partner invested in your success.

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Ecommerce Retainer Services - RNLI Lifeboats Support
Case Study Shopify Retainer Ecommerce Agency

RNLI

Shopify Retainer Suport & CRO

Shopify Plus Agency London

Data-driven strategies for Shopify Plus stores.

Our approach to developing online stores is shaped by deep technical expertise and years of ecommerce experience. We use the latest frameworks, tools and coding standards to deliver high-quality Shopify builds across every task and project. As experts in HTML, CSS, JavaScript, Liquid and more, we’re an ecommerce agency that blends creative vision with technical precision. Whether building custom themes from scratch or working with existing templates, we focus on speed, technical SEO, and platform compliance.

Our stores are always designed with user-friendly content management in mind, making it simple for teams across your brand to make updates and changes. We’re equipped to deliver complex ecommerce functionality, continuous innovation, and integration with top ecommerce apps and trusted partners to meet your business needs.

Every build is rigorously tested through quality assurance and engineered to perform. Our ecommerce development services bring design to life, ensuring every store functions as a high-performing, conversion-focused experience. As a trusted ecommerce development company, we’re here to help ambitious retailers drive growth with strategies that support long-term success.

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Harbour Lifestyle Ecommerce Case Study
Harbour Lifestyle Ecommerce Retainer Memberships with Premier Support

Harbour Lifestyle

Shopify Bespoke Theme

Shopify Plus Agency

We design, develop and launch Shopify stores built for growth

We support brands in launching entirely new stores on Shopify Plus, offering both fully bespoke themes built from the ground up and customisations to existing themes. Whether starting from scratch or enhancing a proven layout, our team crafts tailored sections, adds advanced features, and refines design to suit your brand and goals.

Using best-in-class development practices, we build fast, high-performing stores that are visually impressive and commercially optimised to convert. For brands migrating from platforms like Magento or WooCommerce, we provide full end-to-end migration support to ensure a seamless transition to Shopify Plus that’s easy for both your team and your customers to adopt.

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Ecommerce Agency for - 111SKIN
Ecommerce Development Monthly Plan with Consultation

111SKIN

Shopify CRO Services

Shopify Plus SEO Services

Maximising visibility and performance of your ecommerce store through SEO

We are a UK-based ecommerce SEO agency specialising in search engine optimisation for ambitious brands. Our approach is holistic, data-led, and grounded in deep technical expertise and industry insight.

We combine keyword research, content marketing, technical optimisation, on-page SEO, and backlink strategies to create commercially focused campaigns that drive meaningful growth. Using advanced SEO tools and competitive analysis, we structure every campaign with data at its core, ensuring that your brand is visible where it matters most.

Our team uses algorithmic tools and platform-specific feedback to make strategic edits to your Shopify store, helping you meet organic search KPIs while improving the customer experience.

For modern ecommerce brands, SEO has become the most valuable channel for long-term growth. While paid media has its place, organic visibility delivers compounding returns. We focus on building a sustainable search presence, discovering new opportunities, and keeping user experience at the heart of every strategy.

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Charle Store Build for Ecommerce Growth
Bespoke design and build for ecommerce

CleanCo

Ecommerce Store Design & Build

Shopify Plus Email Marketing Services

Keep customers coming back with the power of SMS & Email marketing.

Charle Retain is our dedicated retention service, built around email marketing, SMS, loyalty and subscription strategies. Our goal is to help ecommerce brands increase customer lifetime value and maximise the return on acquisition costs.

Many brands overlook the power of email marketing in retaining customers. Our team of specialist retention marketers develops bespoke strategies tailored to your business, using advanced segmentation, automation, and creative campaigns to keep your customers engaged and coming back.

Backed by our ecommerce development team, we implement the best-in-class technologies and platform integrations to ensure your store makes the most of every retention opportunity. From Klaviyo automations to subscription setups and loyalty schemes, we create systems that scale with your brand.

Email marketing remains one of the most effective and cost-efficient channels for ecommerce growth. As both a strategic partner and a development agency, we help you turn retention into one of your most valuable revenue streams.

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People

Creative, Technical & Strategic

People-first
agency

People-first & creative excellence, taking ecommerce businesses through transformative journeys.

Our Story

Partners

We only work with the Shopify platform, and the very best supporting partners.

Given the app store boasts thousands of apps to choose from it can be a challenge to identify the very best partners for your business. We've partnered with world-leading technology including Shopify Plus Partners & apps, to combine the power of Shopify and vital Shopify features to scale and grow the most efficient ecommerce stores. Bring together the very best platforms with an agency that's integrated the best. We help brands choose the best partners but also provide custom web design integrations to maximise brand consistency to leverage our Shopify expertise for your store.

Leveraging the very best technical partners and Shopify App providers is vital to delivering your customers the very best on-site experience. We've partnered with world-leading technology providers to support our merchants in choosing best-in-class for their businesses. From loyalty & reviews to ERPs and back-end integrations - our experience will help you make the very best decisions online.

Cambridge Satchel Image
Muc-Off Bike Image
111Skin Product Image
Clean Co Lifestyle Image

Shopify experts

Let's talk ecommerce, Shopify & Shopify Plus solutions.

We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

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The Ecommerce Podcast

CharleChats Podcast

CharleChats is a monthly ecommerce podcast that welcomes ecommerce brand leaders for very real, open and honest conversations.

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