Shopify SEO Agency.
Strategic SEO Services
By Shopify SEO Experts.

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We are a UK Shopify Specialist SEO Agency, you can trust!

We are a Shopify accredited SEO agency, based in the UK offering search engine optimisation services to ambitious Shopify & Shopify Plus brands. Our Shopify SEO approach adopts a holistic and data-led strategy with well-informed expertise at the core. We combine the power of research, technical optimisation, on-page and content, backlinks and relentless data information analysis; our way to deliver commercially driven results. Our strategies discover existing competition using the best technology and Shopify apps within the SEO industry to relish in data to structure all aspects of a campaign. We work with our clients based on our people-first values combined with expertise at heart - something we are incredibly proud of.

Our seo services begin with thorough and commercially-centric keyword research to identify opportunity keywords, alongside exploring your competitors and their top-performing traffic keywords. From here, we'll conduct a full site review to understand the current SEO status and identify core page improvements. In addition to improving the existing site structure, we'll form a longer-term content plan to enhance and support the keyword targets. Our development team provide thorough technical audits to maximise on-site efficiencies in our search strategy. Lastly, we support merchants with digital PR campaigns to build backlinks and improve the trust leading search engines have for your store.

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95% of web experiences start with a search engine.

So you've chosen Shopify as your ecommerce platform to power your business, but now you need more customers to find you. Google powers over 85% of all web searches and has an algorithm to rank websites. SEO (Search Engine Optimisation) is a strategy to improve the rankings, targetting keywords that your customers are searching to allow you to gain more traffic to your products to increase sales, leads, ROI, revenue & conversions from your store. Our process combines a multitude of skills such as technical optimisation, link building & content optimisation combined with our wealth of knowledge to bring success to your ecommerce business. We are a friendly team ready to implement our recommendations and grow your organic traffic.

Whilst we have a wealth of SEO experience, our niche and specific experience for Shopify allows us to offer specialist strategies for Shopify-powered ecommerce brands. Shopify's strict and controlled structure does mean that we have to consider the nuances that the platform brings including URL structures, sitemap formation and internal-linking strategies. We are a specialist Shopify multi-disciplinary team ready to support you to maximise your organic search strategy.

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Keyword Research - SEO Strategies crafted around your customer's searches
A keyword is a word or phrase that best describes a page or business. The keyword that a webpage focuses upon, not only should be relevant to the content of the page but it also should consider the search trends of your customers. By understanding the searches that your customers use, allows us to devise a strategy to help you improve your rankings on search terms that will give you more exposure to potential customers. We'll also consider additional data where possible such as PPC performance. Keyword research is at the very core of our Shopify specialist SEO strategies, we'll use leading tools to compare search volumes, ranking difficulty and even keywords your competitors rank on too. Our strategies are built with commercial insight to stand us apart from other agencies.

Keywords can be highly competitive within the ecommerce space and products may be very similar by name, it's vital to understand how search engines produce different results and name products accordingly. Similarly, we'll use the structure of product ranges to focus on targeted search targets. Not only do our Shopify SEO strategies embody the specific structures that Shopify require but we also leverage keywords to funnel customers into the most appropriate customer journey - to maximise conversions.
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SEO optimised content, written to engage more customers.
Content marketing for businesses is incredibly important for success across industries when improving SEO rankings and it is vital to engaging customers too. Content used within an SEO strategy includes new articles and blogs written with your business in mind, we'll also use new content to target specific search terms maximising impressions across search engines. We'll optimise key page structures such as product pages, collection pages, product listing pages and key topical landing pages. On-site content SEO optimisation is also vital, your core pages of your store are the place that tells Google what your business is all about - as a Shopify SEO agency, we'll work with you to optimise some on-site content with your keyword targets in mind. Optimised content allows you to reap the advantage targetted organic traffic has to offer. We optimise in several ways including our subjective improvements combined with the power and features of AI for content relevancy.

Alongside improving existing content and page structures, we'll increase content around key topics to maximise the relevancy of the keyword targets and send search engines trust signals around the topics we wish to rank on. Alongside editorial style content, we'll optimise collection pages, Shopify store navigation and product page layouts to improve the quality and maximise the opportunity to rank. We'll review product titles, page schema and product descriptions to consider key platforms such as Google Rich Search results and Google Shopping. Our team also continue to monitor existing performance and optimise content long-term for maximise maintenance.

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Digital PR Strategies
As Shopify SEO specialists, we don't just consider on-site optimisation within our strategies - we also consider the importance of backlinks. Google users backlinks as a metric of your presence amongst the web and other websites - i.e. if other websites link to yours then your site must be great! It's not quite as simple as that - Google also considers the reputation of the store that links to yours; known as domain authority to help decide who ranks at the top. We'll craft idea-focused digital PR strategies to find backlink opportunities to maximise search visibility!

Our specialist digital PR team maximise the exposure you have to be featured by other reputable websites in your industry. Digital PR not only increases referral traffic to your store but also acts to improve the reputation of your domain name. Digital PR builds the trust of your store and improves ranking as part of our full e-commerce specialist SEO strategy. Our team assess the authority of the backlink opportunities and ensure they have relevance to your business for ultimate impact. Our digital PR seo strategies are meticulously planned to long-term trustworth results.

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Technical Optimisation For Search Engines.
We combine our SEO excellence with technical expertise to work not only with content and link improvements but also to optimise the elements and code of your store with the goal of maximising performance, speed and user experience. By adopting key development practices, we improve the crawlability of the store and indicate a positive user experience for customers - both are positive ranking factors for major search engines. We explore page structure, structured data, reviews, themes, URL optimisation, performance & speed, core web vitals, product descriptions, security and more within our audits. By identifying SEO issues & problems from our technical SEO audit, we craft a clear developmental roadmap for a performance-driven SEO strategy & success.

Our technical SEO strategies also include full site crawls to review the links within the site, 404s and internal links. We'll review store schema for review scheme, product schema, store schema and more, whilst assessing it for validation. We also have a wealth of experience with international SEO strategies so managing HREFLang tags and on-site canonicals would be included within our audits. Lastly, we optimise stores for site speed including image optimisation, core-web-vital, javascript optimisation and more.
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Expand globally with international SEO.
Expanding ecommerce globally can be a challenge and requires experience and skill to ensure that organic search exposure reaches maximum potential. It is also vital to protect your originating rankings when attempting to expand reach to other locations. Our international SEO strategies can support multi-store or single strategies with Shopify Markets tailored to the needs of your business. From managing duplicate content with Hreflang and applying specific canonicals to your target territories - our strategies send signals to leading search engines where to rank your store. Our team can provide consultancy on how to structure your domain strategy for internationalisation, leveraging subdomains and subfolders. If you are looking to grow your ecommerce business and scale international SEO then look no further.
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Join an SEO Plan by Charle.
We deliver one single plan built on expertise and trust that includes a multi-disciplinary, expert level SEO strategy for your store with objectives and tactics to increase your position within search results whilst monitoring SEO results. Our team of SEO strategists, content writers, digital PR experts and SEO specialist developers to help you take your SEO strategy to the next level. We have a wealth of experience across a multitude of industries to launch a result focused SEO campaign. Results are the product of a multi-pinned strategy crafted by a team of experts from a range of strategies & skills. Tell us about your company & ecommerce store and start an SEO relationship with Charle today.
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Frequently Asked Questions

The time it takes for you to see results with SEO can vary based on your progress however we typically see positive SEO signals within a few months of beginning work. This is subject to when physical work begins and if there is initial strategic analysis before work commences. You can expect to see the true impact of SEO somewhere between 3 and 6 months. SEO is highly subjective and depends on the store that we are working and investment into the services. Every industry will have varying degrees of competition making it difficult to generalise. Speak with our dedicated SEO team to discuss your strategy further. Get In Touch

Google processes 99,000 searches every second, and Google is a key source of where you can gain more traffic to your website. SEO is a great investment to allow more customers to find you online however only with the right strategy. Search engine optimisation needs a multi-faceted approach that considers on-site content, keyword research, technical optimisation and digital PR to send positive signals to Google and maximise the results. SEO also is an iterative process that requires continual optimisation as the algorithms change and competition works against you too. SEO is a great investment for ecommerce businesses however it is important to note that it does not often bear the fastest results and will take a considerable amount of time to bear results.

A Shopify SEO agency is a specialised digital marketing firm that focuses on optimising the search engine visibility and rankings of online stores built on the Shopify platform. These agencies employ a team of experts who are well-versed in the intricacies of Shopify's e-commerce ecosystem and possess deep knowledge of search engine optimisation (SEO) techniques. Their primary goal is to help Shopify store owners increase their organic traffic, improve their website's visibility in search engine results pages (SERPs), and ultimately drive more qualified leads and sales. Through a combination of keyword research, on-page optimisation, technical SEO audits, link building, content creation, and data analysis, a Shopify SEO agency can effectively enhance the online presence and profitability of any Shopify store.

Shopify is a unique platform with its nuisances meaning that thorough and detailed knowledge of the platform is required to successfully manage an SEO strategy. For example, the URL structures, taxonomy and sitemap are specific and unique to the platform - this requires Shopify expertise to appropriately manage. In addition, specialist Shopify experts have direct knowledge of key challenges that have to be mitigated that are unique to Shopify as a platform. Finally, technical SEO optimisation and improving content may require Shopify designers and developers to amend and update the code and frontend experience.

Absolutely! A Shopify SEO agency can definitely assist with keyword research and analysis. These agencies specialise in optimising Shopify websites for search engines, ensuring that they rank higher in search results and attract more organic traffic. As part of their services, they conduct thorough keyword research to identify the most relevant and high-performing keywords for your specific industry or niche. They analyse various factors such as search volume, competition level, and user intent to determine the best keywords to target. By leveraging their expertise and advanced tools, a Shopify SEO agency can help you optimise your website's content, meta tags, product descriptions, and other elements to align with these targeted keywords, ultimately improving your website's visibility and driving more qualified traffic to your online store.

A Shopify SEO agency employs a variety of strategies to drive organic traffic to their clients' online stores. Firstly, they conduct thorough keyword research to identify high-volume and relevant keywords for optimisation. They then optimise the website's meta tags, including title tags and meta descriptions, to ensure they accurately reflect the content and attract search engine attention. Additionally, they focus on creating high-quality and engaging content that incorporates these targeted keywords naturally. This includes blog posts, product descriptions, and category pages. The agency also works on building high-quality backlinks from reputable websites in the industry, which helps improve the website's authority and visibility in search results. Furthermore, they optimise the website's loading speed, mobile responsiveness, and user experience to enhance overall performance.

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We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
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