How to get your ecommerce business started on Shopify
Shopify is a complete eCommerce platform that lets you start, grow, and manage your online business wherever you are in the world. It carries a monthly subscription of around $79. For this price, you’re able to build a website, accept payments and get access to a high-quality backend system to fulfill orders, create customer accounts, and upload products for sale. Shopify has a huge community of experts and developers that you can integrate with through applications to add complex features and web designs to your pages that could only be achieved by a professional coder.
Our website was built on the platform Shopify and I’d genuinely recommend it to anyone who’s looking to start their own ecommerce business that requires taking payments through a checkout. They’re currently dominating the industry and have exclusive integrations with Instagram, TikTok and YouTube so you can turn your organic social media following into paying customers.
How to scale your Shopify business
One of the most difficult things to master when learning how to start an ecommerce business on Shopify is the inventory management and fulfilment, even though it seems like it should be one of the most simple.
I believe that even when you’re a small business, it’s important to ensure your fulfilment and stock management system is easily scaleable if you need it to be. As an example, if you’re looking to purchase inventory shelving, pick one which you can easily extend or add to down the line. I learnt these problems the hard way by having to purchase completely new systems so we could expand them as we grew.
Apps and features to integrate into your new Shopify store
Through the process of learning how to start an ecommerce business on Shopify, I would highly recommend is Pricsync
. It takes a long time to get set up but once it is, it’s one of the most useful data-driven software I’ve seen. Online giants like Amazon adjust their prices constantly to be the most competitive and maximize profits, so why shouldn’t small businesses do the same? That’s exactly what the awesome team has built for you at Prisync.
The basic premise is that it pulls your products from Shopify and you add the competitor's URL links of product pages they also stock. The software analyzes your price against every competitor and then based on your cost price, it suggests the optimal sale price equilibrium between sales quantity and profitability. You can take this one step further by allowing the algorithm to manually update prices for you at multiple intervals throughout the day just like all the online giants do with hyper-competitive ranges like protein bars
Another great tool I've found when learning how to start an ecommerce business on Shopify is Pushowl
. This is a web push notifications system that allows you to send notifications to customers' laptops and phones like you get from apps such as Facebook. After a customer signs up, you’re able to quickly send restock notifications, updates and promote recent blog posts without needing to build time-consuming emails.
Simply add an image, a short description, hit send, and boom, it’s instant traffic to your website. With everyone carrying mobile devices, you can easily target them whilst away from their home computers.