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Do Black Friday Differently This Year

For ecommerce, the last couple of years have been pretty turbulent. From pandemics to privacy updates, the goalposts haven’t remained static for long. But aside from all these changes, one thing’s for certain: The countdown for Black Friday Cyber Monday (BFCM) is on.

With 21.6% a year-over-year increase of Black Friday purchases being made online, the BFCM of times gone by (which saw shoppers climbing over each other in the aisles to bag the best bargains) has been left in the dust. More shoppers now stay home and shop online from their sofas rather than waiting in lines at malls.

This begs to question, with the event’s make-up changing, have customer attitudes towards it changed too?
Read our full Black Friday 2021 guide here


Do Consumers Trust BFCM Discounts?

Well, new research from LoyaltyLion shows that the consumers of today aren’t as enamored with BFCM as you may think. In fact, the event leaves them feeling undervalued, underappreciated, and deprioritized. Plus, a worrying proportion of shoppers feel like discounts aren’t all they’re cracked up to be, affecting their trust in the brands that offer them.

Bblack Friday Cyber Monday Discounts
This distrust and dissatisfaction puts an emotional wedge between you and your customers. Your existing customers are left feeling neglected, meanwhile, the new customers you acquire are only looking for deals and may not repurchase from you after the peak. All in all, the short-term sales gain of BFCM could create longer-lasting pain if it’s solely discount-driven.

A new opportunity beckons


But, LoyaltyLion’s research also exposed a new opportunity. One that gives customers the same high that discounts do. Meanwhile, this golden opportunity helps brands protect their profits while growing their shoppers’ LTV at a time where consumer loyalty is usually under pressure.

So, what’s the secret? Alternative incentives (think shipping perks, exclusive experiences, and loyalty points) that build emotional connections before, during, and after discount peaks.

To give you the tools and knowledge to implement these alternatives as part of your Black Friday strategy, LoyaltyLion has teamed up with 8 ecommerce experts from Shopify Plus, Klaviyo, Gorgias, Attentive and more to bring you a bootcamp and ebook. Inside you’ll learn more about the alternatives you should offer and how to serve them to customers using your full Martech stack.

Use Loyalty Lion today to:


-See how brands are using their loyalty programs to offer alternative incentives that keep customers for longer
-Watch bootcamp videos from the experts showing how to set your brand apart this Black Friday
-Read chapters showing the best ways to not just meet, but exceed customer expectations this Black Friday

Get in touch


If you’re wanting to implement discount alternatives for this Black Friday, LoyaltyLion is always on hand to help. Get in touch with the Partnerships team to hear more about how you can prime your brand for their best Black Friday to date.

Discounting Playbook
 

Features Of Loyalty & Rewards Program App For Shopify - LoyaltyLion

LoyaltyLion was the first loyalty platform to provide in-platform data and analytics to help merchants unlock and understand real insights about their customers. They were the first loyalty provider on Shopify and the first technology partner to build a Connector for Shopify Flow. One of the most innovative loyalty providers in the industry, LoyaltyLion continues to introduce new features and updates every month. Backed by industry-leading entrepreneurs who bring decades of expertise in loyalty and ecommerce, the LoyaltyLion team lives and breathes loyalty.
Fully Customisable
Create a fully-customized integrated loyalty program to drive retention and set their store apart. Increase repeat purchase and spend by motivating customers with unique combinations of points, rewards, and tiers.
Reward Customers & Segment Most Engaged
Enhance engagement by rewarding customers for on-site and off-site activities such as account creation, social media engagement and writing a review. Segment loyal, at-risk and churned customers and focus marketing efforts and comms where they will have the biggest impact
Deliver A Seamless Checkout Experience
Deliver a seamless checkout experience with In-Cart Rewards, Instant Points and Points Slider to increase reward redemption and AOV. Allow your loyalty and rewards scheme to engage your customers with the very best user interface and ease-of-use.
Analytics & Optimisation
LoyaltyLion as a leading rewards and loyalty app on Shopify allows you to work analytics at the heart - allowing you to keep on optimising the experience for your customers. Continually optimise the performance of your program with A/B testing and recommendations delivered directly to your dashboard
Meaningful Interactions
Provide meaningful interactions and keep customers engaged between purchases via intelligent loyalty emails, real-time notifications. This really ties in the overal high level experience that your customers receive when they visit your site. When we consider each ecommerce interaction with your business we can identify opportunities to keep your customers coming back.
Maximise Acquisition with exisiting marketing tools
Boost acquisition and customer advocacy by encouraging loyal customers to act as advocates across all channels. Increase the impact of your existing marketing tools and power your ecommerce growth by connecting ESPs, review platforms and more to your loyalty program. LoyaltyLion is a leading rewards and loyalty program app for Shopify you and your customers will love! .
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