ecommerce seo agency

Trusted Ecommerce SEO Agency.
By ecommerce experts

Our ecommerce specialist team partner with ambitious DTC brands to maximise exposure on major search engines through the power of ecommerce tailored SEO strategies.

ecommerce seo partner
We specialise in SEO for ecommerce brands.

With offices in London, UK, we are an accredited ecommerce SEO agency that partners with ecommerce brands to offer search engine optimisation services. Our tailored approach is informed by our foundations of ecommerce stores. We combine the power of keyword research, technical optimisation, on-page & content, backlinks and relentless data information analysis; our way to deliver commercially driven results. We'll explore your competitors in terms of keywords they are targetting and also look for areas of opportunity that they may be missing. We use the very best technology within the SEO industry to gain the insights and data required to formulate a powerful SEO strategy.

We begin our ecommerce SEO strategies with keyword research that considers the intent of the search. Focussing on keywords that deliver traffic most likely to buy is a vital part of a commercial via SEO strategy. We also explore your competitors and their top-performing traffic keywords to understand how we can compete and identify gaps in their rankings. Our strategies also dive into the existing on-site experience to identify core page improvements, the internal link strategy and clusters of similar content. Our development team provide thorough technical audits to maximise on-site efficiencies in our search strategy. The final pillar of our ecommerce SEO agency strategies is building strong and focused digital PR campaigns to build backlinks, maximising the trust leading search engines have for your store.

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43% of ecommerce traffic comes from Google Search.

Are you missing on on potential new customers who are looking for your products via organic search? If you are running your ecommerce store, then you should consider SEO to increase your rankings and gain exposure from more of your customers. Google powers over 85% of all web searches and has an algorithm to rank websites. SEO (Search Engine Optimisation) is a strategy to improve the rankings, targetting specific keywords that your customers are searching to allow you to gain more traffic to your products to increase sales, leads, ROI, revenue & conversions from your store. We'll explore your product range to hypothesise and suggest keywords that customers might search for. We'll then leverage our tools to understand the search traffic before formulating a strategy to target keywords that may be of value. Our process combines a multitude of skills such as technical optimisation, link building & content optimisation combined with our wealth of knowledge to bring success to your ecommerce business.

Whilst we have a wealth of SEO experience, our niche and specific experience within ecommerce allows us to offer specialist strategies for ecommerce brands. We understand the strict and controlled structure that ecommerce may bring - this means that we have to consider the nuances that your ecommerce platform brings including URL structures, sitemap formation and internal-linking strategies. We are a specialist ecommerce multi-disciplinary team ready to support you to maximise your organic search strategy.

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Ecommerce Keyword Research - SEO Strategies created around your customer's searches
A word or phrase that best describes a page or business is called a keyword. The keyword that a webpage focuses upon, not only should be relevant to the content of the page but also should consider the search trends of your customers to ensure the words you rank for bring value to your business. We'll work with you, to choose keyword targets that have the requirement intent needed to achieve success. Understanding the searches that your customers use, allows us to devise a strategy to help you improve your rankings on search terms that will give you more exposure to potential customers. We'll also consider additional data where possible such as PPC performance. Keyword research is at the very core of our ecommerce specialist SEO strategies, we'll use leading tools to compare search volumes, ranking difficulty and even keywords your competitors rank on too. Our strategies are built with commercial insight to stand us apart from other agencies.

Keywords can be highly competitive within the ecommerce space and products may be very similar by name, it's vital to understand how search engines produce different results and name products accordingly. We'll search for niche keywords that may be untapped allowing you to receive faster results in a realistic timeframe. Similarly, we'll use the structure of product ranges to focus on targeted search targets. Not only do our ecommerce SEO strategies embody the specific structures that ecommerce stores require but we also leverage keywords to funnel customers into the most appropriate customer journey - to maximise conversions.
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Building content on your store to engage customers and enhance reach.
Ensuring that content is recent, relevant and continuous is a vital part of a strong and progressive SEO strategy. Reviewing both existing content on site and creating new targetted content are both equally important. We'll optimise all page type across your store including blog posts, product pages, collection pages and associated editorial content. Content is used to target specific search terms to maximise the impressions that you receive from search engines. On-site content SEO optimisation is also vital, your core pages of your store are the place that tells Google what your business is all about - as an ecommerce SEO agency, we'll work with you to optimise some on-site content with your keyword targets in mind. Optimised content allows you to reap the advantage targetted organic traffic has to offer. We optimise in several ways including our subjective improvements combined with the power and features of AI for content relevancy.

We'll create content around key topics to maximise the relevancy of the keyword targets and send search engines trust signals around the topics we wish to rank on. We'll review product titles, page schema and product descriptions to consider key platforms such as Google Rich Search results and Google Shopping.

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Digital PR Strategies
As ecommerce SEO specialists, we don't just consider content and keyword research within our strategies - we also consider the importance of building backlinks from reputable and relevant sources. Google uses backlinks as a metric of your presence amongst the web and other websites - i.e. if other websites link to yours then your site must be great! Google also considers the reputation of the store that links to yours; known as domain authority to help decide who ranks at the top. We'll craft idea-focused digital PR strategies to find backlink opportunities to maximise search visibility!

Our specialist digital PR team maximise the exposure you have to be featured by other reputable websites in your industry. Digital PR not only increases referral traffic to your store but also acts to improve the reputation of your domain name. Digital PR builds the trust of your store and improves ranking as part of our full e-commerce specialist SEO strategy. Our team assess the authority of the backlink opportunities and ensure they have relevance to your business for ultimate impact. Our digital PR seo strategies are meticulously planned to long-term trustworth results.

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Technical Optimisation For Search Engines.
We combine our SEO excellence with technical expertise to work not only with content and link improvements but also to optimise the elements and code of your store with the goal of maximising performance, speed and user experience. By adopting key development practices, we improve the crawlability of the store and indicate a positive user experience for customers - both are positive ranking factors for major search engines. We explore page structure, structured data, reviews, themes, URL optimisation, performance & speed, core web vitals, product descriptions, security and more within our audits. By identifying SEO issues & problems from our technical SEO audit, we craft a clear developmental roadmap for a performance-driven SEO strategy & success.

Our technical SEO strategies also include full site crawls to review the links within the site, 404s and internal links. We'll review store schema for review scheme, product schema, store schema and more, whilst assessing it for validation. We also have a wealth of experience with international SEO strategies so managing HREFLang tags and on-site canonicals would be included within our audits. Lastly, we optimise stores for site speed including image optimisation, core-web-vital, javascript optimisation and more.
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Expand globally with international SEO.
Expanding ecommerce globally can be a challenge and requires experience and skill to ensure that organic search exposure reaches maximum potential. It is also vital to protect your originating rankings when attempting to expand reach to other locations. Our international SEO strategies can support multi-store or single strategies tailored to the needs of your business. From managing duplicate content with Hreflang and applying specific canonicals to your target territories - our strategies send signals to leading search engines where to rank your store. Our team can provide consultancy on how to structure your domain strategy for internationalisation, leveraging subdomains and subfolders. If you are looking to grow your ecommerce business and scale international SEO then look no further.
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Join an SEO Plan by Charle.
We deliver one single plan built on expertise and trust that includes a multi-disciplinary, expert-level SEO strategy for your store with objectives and tactics to increase your position within search results whilst monitoring SEO results. Our team of SEO strategists, content writers, digital PR experts and SEO specialist developers to help you take your SEO strategy to the next level. We have a wealth of experience across a multitude of industries to launch a result-focused SEO campaign. Our strategies focus on your audience, conducted with expert SEO decisions, business goals, content marketing and your bottom line. Let's focus on your target audience, maximise your search rankings and take your seo performance to the next level. Results are the product of a multi-pinned strategy crafted by a team of experts from a range of strategies & skills. Tell us about your company & ecommerce store and start an SEO relationship with Charle today.
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Frequently Asked Questions

The time it takes for you to see results with SEO can vary based on your progress however we typically see positive SEO signals within a few months of beginning work. This is subject to when physical work begins and if there is initial strategic analysis before work commences. You can expect to see the true impact of SEO somewhere between 3 and 6 months. SEO is highly subjective and depends on the store that we are working and investment into the services. Every industry will have varying degrees of competition making it difficult to generalise. Speak with our dedicated SEO team to discuss your strategy further. Get In Touch

Google processes 99,000 searches every second, and Google is a key source of where you can gain more traffic to your website. SEO is a great investment to allow more customers to find you online however only with the right strategy. Search engine optimisation needs a multi-faceted approach that considers on-site content, keyword research, technical optimisation and digital PR to send positive signals to Google and maximise the results. SEO also is an iterative process that requires continual optimisation as the algorithms change and competition works against you too. SEO is a great investment for ecommerce businesses however it is important to note that it does not often bear the fastest results and will take a considerable amount of time to bear results.

An ecommerce SEO agency is a specialized digital marketing firm that focuses on optimizing the search engine visibility and rankings of online stores. These agencies employ a team of experts who are well-versed in the intricacies of the e-commerce ecosystem and possess deep knowledge of search engine optimization (SEO) techniques. Their primary goal is to help ecommerce store owners increase their organic traffic, improve their website's visibility in search engine results pages (SERPs), and ultimately drive more qualified leads and sales. Through a combination of keyword research, on-page optimization, technical SEO audits, link building, content creation, and data analysis, an ecommerce SEO agency can effectively enhance the online presence and profitability of any ecommerce store.

Ecommerce is a unique type of website with its nuisances meaning that thorough and detailed knowledge of the ecommerce site is required to successfully manage an SEO strategy. For example, the URL structures, taxonomy and sitemap are specific and unique to the platform - this requires ecommerce expertise to appropriately manage. In addition, specialist ecommerce experts have direct knowledge of key challenges that have to be mitigated that are unique to an ecommerce platform. Finally, technical SEO optimisation and improving content may require ecommerce designers and developers to amend and update the code and frontend experience.

Absolutely! An ecommerce SEO agency can definitely assist with keyword research and analysis. These agencies specialize in optimizing ecommerce websites for search engines, ensuring that they rank higher in search results and attract more organic traffic. As part of their services, they conduct thorough keyword research to identify the most relevant and high-performing keywords for your specific industry or niche. They analyze various factors such as search volume, competition level, and user intent to determine the best keywords to target. By leveraging their expertise and advanced tools, an ecommerce SEO agency can help you optimize your website's content, meta tags, product descriptions, and other elements to align with these targeted keywords, ultimately improving your website's visibility and driving more qualified traffic to your online store.

An ecommerce SEO agency employs a variety of strategies focussed on the platform such as Shopify or Magentoto drive organic traffic to their clients' online stores. Firstly, they conduct thorough keyword research to identify high-volume and relevant keywords for optimization. They then optimize the website's meta tags, including title tags and meta descriptions, to ensure they accurately reflect the content and attract search engine attention. Additionally, they focus on creating high-quality and engaging content that incorporates these targeted keywords naturally. This includes blog posts, product descriptions, and category pages. The agency also works on building high-quality backlinks from reputable websites in the industry, which helps improve the website's authority and visibility in search results. Furthermore, they optimize the website's loading speed, mobile responsiveness, and user experience to enhance overall performance.

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