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The Charle Observatory.

SEO & AI search data, CRO insights and Shopify news, from inside our network of 100+ live stores. Monthly, no noise.

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Growth the way
it should feel.

CSignal tracks how people find and use your Shopify store, recommends what to improve, shows our team making those changes, and measures the impact on your numbers. All in real time.

CRO recommendation
HIGH CONFIDENCE

Move “Add to cart” above the fold on mobile PDPs.

42% of mobile sessions bounce before they ever see the button.

SESSIONS SEEN
128,400
DismissApply tweak
GEO visibility

You’re cited in 62% of AI answers

SEO recommendation
ONE PLACE OFF

You sit fourth for a term worth 4,000 visits a month.

Two of the three pages above you are thinner than yours.

TRAFFIC AT STAKE
4,000
DismissApply tweak
Delivery
READY

Your new product page design is ready for review.

Two rounds of internal QA done. Comments open until Friday.

Open the design
Organic search

184 keywords gained this quarter

Delivery
PASSED QA

Your new cart upsells have passed QA.

Ready for your review, then we ship them.

Review and ship
CRO recommendation
HIGH CONFIDENCE

Move “Add to cart” above the fold on mobile PDPs.

42% of mobile sessions bounce before they ever see the button.

SESSIONS SEEN
128,400
DismissApply tweak
GEO visibility

You’re cited in 62% of AI answers

SEO recommendation
ONE PLACE OFF

You sit fourth for a term worth 4,000 visits a month.

Two of the three pages above you are thinner than yours.

TRAFFIC AT STAKE
4,000
DismissApply tweak
Delivery
READY

Your new product page design is ready for review.

Two rounds of internal QA done. Comments open until Friday.

Open the design
Organic search

184 keywords gained this quarter

Delivery
PASSED QA

Your new cart upsells have passed QA.

Ready for your review, then we ship them.

Review and ship

Most agencies report
on last month. You’re
watching right now.

Delivered by Charle.
Powered by CSignal.

We work as an extension of your team, and CSignal is where that work happens. Performance, the plan and the hours in one place, every recommendation grounded in evidence.

Live data, live results

Rankings, AI answers and how people use your store, updating as they happen. When we ship a change, you watch what it does to the numbers. Nobody waits for next month’s report.

Recommendations, in real time

CSignal reviews the data continuously and updates what it recommends. You and our team decide what makes the roadmap. Evidence sets the options, experience picks the order.

Delivery, out in the open

From request to live, every stage updates as our team works on it. You always know what’s being built and where it has got to. Nothing to chase, nothing to take on trust.

Watching and recommending.
In real time, all the time.

RecommendedWrite the buying guide for this question

01

Can they find you?

Where you turn up when someone asks an AI, and where you turn up when they search. One window, both, and it never stops looking.

RecommendedMove add to cart above the fold on mobile

02

Do they buy?

CSignal watches your store as people actually use it, finds the part that is costing you orders, and tells you what to change. When we change it, you see what it did.

RecommendedRoll loyalty out across the cart and product pages

03

Will they come back?

CSignal follows what a customer is worth over their lifetime, not just what they spent today. It finds where repeat purchase stalls, and tells you what to change to lift it.

Human judgement

A thousand signals.
Years of experience.

CSignal will find you more worth fixing than any team could build in a quarter. Which one actually moves your business, and what the fix should look and feel like once it is built, is not a thing software decides. Strategists, designers, developers and QA, all in-house, all on your account from the first call.

Learn more about Charle
The Charle team at work
How it works

From the first call
to the result.

The same loop runs on every store, every week.

Kick offWeek one
EM
Ellie, your strategistCharle
Your goalsWe askedCSignal measured
Grow direct sales without more ad spend
Be the answer when people ask AI
?Outdoor gear, three markets, peak from September
?Returns are the quiet killer on jackets
Most sessions arrive on mobile
Revenue concentrates on a few product pages
“We got tired of the agency model. Decisions on gut feel, delivery you can’t see, and results you find out about a month late. So we built a better way to work with our clients. Data-led, transparent and real time.”
Nic Dunn
CEO, Charle
128,400
Sessions behind a single recommendation
3.1M
Sessions read every day
1,200+
Recommendations delivered
40,000
Prompts tracked every week