Billionaire Boys Club
X Shopify Plus
Membership Case Study
Shopify Custom Theme Design & Development

The Brief
Founded by Pharrell Williams in 2003, Billionaire Boys Club is a popular and well known streetwear label that houses a variety of sublabels including Icecream. We partnered with Billionaire Boys Club to not only provide on-going support with our membership offering but to provide growth consultancy on how to take their store to the next level. Since working with Billionaire Boys Club, we've supported the streetwear fashion brand with a new sublabel onsite launch, internationalisation with Shopify Plus, improve the onsite UI and maximise growth. We partnered with Billionaire Boys Club to offer a growth-centric strategy all powered by our Shopify web design and Shopify web development services.


Charle Membership

Shopify Web Developmentt
Shopify Web Design
Custom My Account integration
Custom Cart Functionality


Billionaire Boy's Club unique brand offering meant that they required a unique sub-area of their store that would adopt a unique look and feel to be inline with their 'Ice Cream' sublabel. Working alongside the team, we designed and developed an experience that maintained the site structure whilst immersing customers in a unique colour set, page structure and navigation identity. Not only did this approach, prevent the brand from requiring multiple brand store management and the SEO implications that accompany that, but it also allowed customers to shop all sub-labels from Shopify Plus site.

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Promoting AOV & ecommerce performance
With a key focus on improving average-order-value, we worked with Billionaire Boys Club to integrate an extended and exhanced version of their slide in cart to maximise average order value with a progress bar and also include in-cart upsells leveraging Shopify's product recommendation algorithm. Now when customers add to the cart
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Support, growth & internationalisation
We work with Billionaire Boys Club on our membership offering to provide monthly support with a growth-centric approach to Shopify web design and development. We continue to work with the brand with an ambitious and forward thinking growth strategy. We've used this partnership to support the streetwear brand in launching an international strategy to multiple territories. We've leverage bespoke geolocation API services to prompt customers to shop on the correct site and store.

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