X Shopify Plus
Charle Agency Case Study
Shopify Theme Design & Build

The Brief
CleanCo is a non-alcoholic spirits brand, founded by Spencer Matthews, that offer a wide range of flavoured non-alcoholic spirits inspired by your favourite cocktails. The brand ethos is allowing you to enjoy the taste of a tipple whilst still enjoying tomorrow. We partnered with CleanCo to design, develop and build an entirely custom Shopify ecommerce store that delivers their lively and fun brand identity and the very best customer experience.

Non-Alcoholic Beverages

Bespoke Shopify Plus Build

Shopify Plus Development
Shopify Plus Web Design
Build A Box
Product Reviews
Upsells & Product Recommendations


Designed & built with the power of Shopify Plus.
Our brief was to bring the memorable brand to an on-site experience that allowed customers to seamlessly explore the vast product range and also experience an identifiable UI that is consistent with the wider brand. We prototyped designs for both desktop and mobile considering every step of the journey. Following the creative phases we built a cutting-edge online store 2.0 enabled Shopify Plus theme that is fast and leaves the brand in control of their store. The build leverages Shopify latest features including metaobjects, custom purchase journeys and integration of Shopify Plus partner technology.

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Maximising discovery, conversions & average order value. . . without compromising brand.
CleanCo needed an onsite experience that would deliver the lively and fun spirit the brand has to offer, whilst also creating a KPI-focused ecommerce strategy that helped customers find the right products. The new store, presents beautiful bottles in a striking and memorable while, fully equipped with quick shop and product upsells. Every step of the customer journey immerses customers in the entire range, alongside associated content such as shoppable recipes and brand stories. The UI of the store immerses the customer in the brand identity, to be easy to use and brand consistent.

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