Charle Agency Case Study
Gray-Nicolls X Shopify Plus
Bespoke Shopify Theme Design & Build
Charle Agency Case Study
Bespoke Shopify Theme Design & Build
Gray-Nicolls is an English cricket equipment and clothing brand based in East Sussex. The company was founded in 1855, in East Sussex and has become a global heritage brand. We partnered with Gray-Nicolls to overhaul their Shopify Plus global stores to launch an entirely new one. The store provides a brand-consistent design experience and a cutting-edge technical approach to a wide range of online features that enhance the customer experience. The store not only provides and contemporary and branded onsite experience but includes features such as advanced search, integration for schools and more.
Gray-Nicolls distinctive and world-renowned design had to be reflected within the UI and design of the store. Our brief was to bring the memorable brand to an on-site experience that allowed customers to seamlessly explore the vast product range and also experience an identifyable UI that is consistent with the wider brand. We prototyped designs for both desktop and mobile considering every step of the journey. Following the creative phases we built a cutting-edge online store 2.0 enabled Shopify Plus theme that is fast and leaves the brand in control of their store. The build leverages Shopify latest features including metaobjects, custom purchase journeys and integration of Shopify Plus partner technology. The store leverages Fast Simon advanced search to allow smart search capabilities tailored to schools buying branded products.
Looking for a Shopify Plus agency? Learn more about our Shopify Plus services
With a key focus on improving average-order-value, we worked with Billionaire Boys Club to integrate an extended and exhanced version of their slide in cart to maximise average order value with a progress bar and also include in-cart upsells leveraging Shopify's product recommendation algorithm. Now when customers add to the cart
Looking for a Shopify developer? Get in touch today
We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
Get in touch