About Us | London Website Design Agency UK

The story of Charle, a renowned Shopify Plus accredited ecommerce agency.

Established in 2018, Charle was formed out of a passion & knowledge to build performance-driven e-commerce websites that combine data-first decisions with the power of creative excellence. We bring together the skills of a diverse ecommerce team form a reliable ecommerce partner for ambitious brands. As an accredited Shopify agency, we push the boundaries of creative design and build websites using cutting-edge development tools & practices. Our expert experience spans across a multitude and field of sectors and industries such as food, beauty, fashion, furniture & more - giving all of our projects a diverse eye to help your brand stand out.

Explore Our Services

Our in-house, skilled team support brands through transformative ecommerce strategies.

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Our Values

Creativity

We bring bold ideas to life. Our work is rooted in imaginative thinking that pushes boundaries and captivates customers. From design to storytelling, we approach every project with originality, ensuring each brand we work with stands out in the Shopify ecosystem and against competition.

Technical Excellence

We don’t just build beautiful storefronts — we build them to perform. Our team prides itself on deep platform knowledge, clean code, and scalable solutions. Whether it’s complex functionality or speed optimisation, we hold ourselves to the highest technical standards.

Strategic

Design without strategy is just decoration. Everything we create is shaped by a deep understanding of your commercial goals. We think beyond the website, considering conversion, retention, and lifetime value — so your investment delivers real, measurable results.

People-first

We’re a people business. Whether it’s our team, our clients, or your customers, we put relationships at the heart of everything we do. We listen closely, communicate clearly, and build with empathy — because great work starts with genuine connection.