X Shopify Plus
Charle Agency Case Study
Shopify Theme Design & Build

The Brief
Sunnamusk is an Arabic perfume brand offering a wider range of perfumes around the globe. Sunnamusk started from humble beginnings. The vision was drawn up with a capital of just six hundred pounds. But that didn't stop the brothers from fighting tooth and nail to make their vision a success. Going from a small start-up on the market stalls of East London to a multi-million-pound organisation in less than 10 years is no easy feat. We partnered with Sunnamusk to design and build a Shopify store that offered a seamless, considered and customer-centric customer journey to support their continued growth.

Perfumes & Fragrances

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Product Reviews
Upsells & Product Recommendations


Designed & built with the power of Shopify Plus.
Our brief was to bring the memorable brand to an on-site experience that allowed customers to seamlessly explore the vast product range and also experience an identifiable UI that is consistent with the wider brand. We prototyped designs for both desktop and mobile considering every step of the journey. Following the creative phases we built a cutting-edge online store 2.0 enabled Shopify Plus theme that is fast and leaves the brand in control of their store. The build leverages Shopify latest features including metaobjects, custom purchase journeys and integration of Shopify Plus partner technology.

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Maximising discovery, conversions & average order value
Considering the wide and large product range of products that Sunnamusk has available, customers need to be able to find, discover, search and filter products easily. Whilst building strong navigation UI cues around the site, the store recommends associated products on individual product pages or directly within the cart. The store has powerful search functionality and easy-to-use filtering, to help customers find their perfect scent.

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