Proviz x Shopify Plus

An ongoing design, development and growth partner.

Rather than one big rebuild every few years, Proviz improves its store continuously. Each month we agree a block of work with the Proviz team, then our designers, developers and QA take it from idea to live. Our account team runs the roadmap and keeps priorities clear, so the store gets better every month without Proviz having to manage developers day to day. Some months that means a run of quick wins. Others it means a bigger piece of design and development, like NIGHT MODE. Either way, the work is planned around what will make the most difference to Proviz's customers and its commercial goals.

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Small improvements that add up.

Much of the growth work happens in the details of the shopping journey. We added approximate restock dates to Proviz's Klaviyo back-in-stock popup, so a customer waiting on a sold-out size knows when to expect it rather than shopping elsewhere. On mobile, a sticky utility bar keeps sort and filter controls within reach as shoppers scroll a collection. We've reworked the size selector on product pages, made tablet navigation open properly on the first tap, and are expanding product recommendation blocks to show every colourway rather than capping them at three. Behind the scenes, we're improving Core Web Vitals, with work on interaction speed (INP) so the store feels quick on every device.

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NIGHT MODE: showing what a daylight photo can't.

Reflective kit is bought for the moments nobody photographs: the dark commute home, the winter run before sunrise. In a studio shot, a REFLECT360 jacket looks like a good jacket. At night, it looks like nothing else on the market. Proviz had the night photography, so we designed and built NIGHT MODE to put it in front of shoppers at the moment they're deciding.

One toggle switches the store between day and night. On the homepage, the hero fades from runners on the Thames at dusk to the same runners glowing against the city lights. On collection pages, the toggle sits in the filter bar and turns every product card to its night image at once, so shoppers can compare how each piece performs in the dark. On product pages, it lives on the main gallery image, right where the shopper is already looking. No page reloads and no pop-ups, just an instant before and after that lets the product sell itself.

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