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Membership Case Study
Shopify Custom Theme Design & Development

The Brief
What started as a simple idea in a hostel in Bangkok, Thailand, JustWears took off on Kickstarter and had thousands of customers pre-ordering their environmentally friendly underwear products. The brand rapidly climbed in popularity to become the most backed apparel project in the UK. We partned with JustWears to to provide on-going support with our membership offering to ensure their ambitious Shopify store continued on their path of long-term growth. Since working with JustWears, we've helped fully optimize website performance for speed and engagement, as well as a full relaunch of the brand's product pages to improve the onsite user experience and maximize conversions. Through our membership offering, we provided JustWears with a growth-centric strategy leveraged by our powerful Shopify web design and Shopify web development services to help the brand make the most out of the platform.


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Shopify Web Development
Shopify Web Design
Bundle Builder
Site Speed Optimization


JustWears' whimsical and colourful brand presence meant that they required a casual, yet high-converting bespoke web design to adopt a unique feel that resonates with what JustWears is all about. Working alongside the team, we developed alongside JustWears' requirements, whilst offering expert recommendations on how the brand can take their store to the next level.

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Bundle Builders
After improving the overall perfomance of JustWears' website, our in-house team got to work on an exciting project which focused on the online store's product pages. We were tasked with improving the User Experience for users navigating products on the website, with the addition of of a bespoke bundle builder to help improve the journey purchase flow. By making these optimizations, we can expect enhanced KPIs such as conversion rate and average order value as purchasing is made more seamless for the customer. Looking for custom apps to be built for your Shopify store?

Site Speed and Performance Optimization
We began our partnership with JustWears by fully optimising the site speed and performance of their website, including minimising page load times for users. By using the best-in-class Shopify technology and development practices, our team dived into the technical backend of JustWears' online store by improving Core Web Vitals such as First Conceptual Paint (FCP), First Input Delay (FID), Large Contentful Paint (LCP), and Cumulative Layout Shift (CLS) among others. This was done by minifcation of code to ensure it was written as efficiently as possible, minimising third parties, and image compression and optimization. By improving these key metrics, site speed time was enhanced so that users are less likely to bounce from the website and more likely to make a purchase. In addition to this, site speed and performance optimization means that Search Engine Optimization (SEO) is improved as search engines consider moving better performing websites to higher in the search results. This can aid with generating more organic traffic and more customers.

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Ongoing Support and Growth
We work with JustWears on our membership offering to provide monthly support with a growth-centric approach to Shopify web design and development. We continue to work with the brand with an ambitious and forward thinking growth strategy so that they can continue to keep up with trends and deliver the best ecommerce experience possible leveraging technology like no other.

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