Giving Customers A Good
Gut Feeling With Shopify
Shopify Theme Design and Development

The Brief
Bio&Me, whose name is inspired by your microbiome, is the award-winning food & drink brand that makes good gut health deliciously easy. Bio&Me required bespoke Shopify design and web development, with a whole website build being made from scratch. Unique requirements of the project included Recharge Build a Box module and subscriptions integrations, a stockist page, custom cart, Instagram feed, and a quiz page via Octane AI, amongst a range of other pages. As with all our builds, we made sure that each element of the design and development ensured KPIs and performance were optimised for a truly powerful ecommerce experience.

Food & Drink

Shopify Design & Development

Bespoke Shopify Design & Development
ReCharge Subscriptions
Build a Box Module
Octane AI Quiz
Custom cart

Following the launch of the new website build:

Increase in conversions
Decrease in bounce rate
Increase in average order value
Bespoke Shopify Theme Design and Development
We leveraged the Shopify platform to build Bio&Me's custom website in order to take advantage of its cutting-edge features, such as advanced APIs, access to more complex content management tools, and app integrations. These features help Bio&Me deliver a more powerful customer experience and give them access to more advanced backend tools that make managing their online store simple and efficient. Before starting the store's development phase, we conducted a thorough investigation into Bio&Me to familiarise ourselves with their brand identity and long-term mission. By doing this, we were able to ensure that we had laid the right groundwork for the future-proofing of the business and the achievement of its strategic goals, while crafting a visual experience that is recognisable and on-brand for Bio&Me's customers.

In the initial design phase, our in-house team of web designers created wireframes for the new Shopify website, including the homepage, build a box, stockist page, 'you may also like sections', featured blog articles, Instagram feeds and all the other pages that Bio&Me were looking to create as part of their personal requirements. The Shopify themes that Charle developed for each part of the website were made fully bespoke for our merchants. We create a totally unique browsing experience that stands out from the competition by not using any templates during the design process, in contrast to the usual presets that are typically used for the majority of Shopify websites.

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Shopify Development and Advanced Integrations
Our expert team of in-house Shopify developers got to work in building an advanced online store for Bio&Me after the extensive design and auditing phase was completed. Since the development team built the store from scratch, they were able to implement the very best technology and procedures themselves so that the store could unlock its full potential. After a thorough understanding of the brand's requirements, Charle integrated a Build a Box module so that Bio&Me's customers could curate items of their preference to form a bundle deal for themselves to increase average order value, with subscriptions functionality to help maximise LTV and recurring revenue. In addition to this, our expert developers also created custom cart functionality and integrated a quiz page via Octane AI to help improve conversion rate and create a more immersive user experience for the customer. At Charle, we pride ourselves on our data-driven and KPI-focused approach as it allows brands like Bio&Me to promote growth and help better achieve their long-term strategic goals.

Interested in bespoke Shopify development?

"It was such an easy process working with you guys to deliver the new and improved Bio&Me website. From start to finish the team were on hand every step of the way, ensuring the project was pushed forward and delivered above and beyond our expectations. Amazing work from you all.”
Brand & Marketing Manager - Bio&Me
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