How to Sell Bundles on Shopify

Understanding the Power of Bundling

Bundling involves offering multiple products as a package deal at a discounted price compared to purchasing them individually. This strategy appeals to shoppers by providing a perceived value and convenience. Customers are more likely to choose bundles when they see the benefits of getting a complete solution in one purchase. Bundling also presents an opportunity to showcase related products and cross-sell items that shoppers might not have considered otherwise.

Bundling Types and Examples: Bundles come in various forms, such as complementary product bundles, tiered discount bundles, mix-and-match bundles, and BOGO (Buy One, Get One) deals. For instance, a tech store might offer a "Gaming Essentials Bundle" containing a console, games, and accessories. This appeals to gamers looking for a comprehensive gaming setup.

Benefits of Selling Bundles on Shopify

Increased Average Order Value
One of the most compelling benefits of selling bundles is the potential to increase your average order value. When customers see related products bundled together at a slightly discounted price, they are more likely to add the bundle to their cart. The perceived value of getting multiple items for a lower combined price encourages customers to spend more, contributing to higher revenue per transaction.

Improved Inventory Management
Bundling allows you to strategically manage your inventory. If you have slow-moving or excess stock of certain products, you can bundle them with more popular items to increase their visibility and likelihood of sale. This approach helps you clear out inventory that might otherwise remain unsold and taking up valuable storage space.

Cross-Selling Opportunities
Bundling provides a platform for cross-selling complementary products. By suggesting related items within a bundle, you expose customers to products they might not have considered purchasing separately. This strategy can lead to increased cross-sales and introduce customers to a wider range of your product offerings.

Efficient Marketing Strategy
Promoting bundles allows you to focus your marketing efforts on a curated selection of products rather than individual items. This approach simplifies your marketing messaging and enables you to create more impactful and compelling campaigns. Bundles often have a unique selling point that's easier to convey to customers, leading to higher engagement and conversion rates.

Competitive Advantage
Bundling products gives your business a competitive edge by offering customers a unique and valuable shopping experience. Well-designed bundles can differentiate your brand from competitors and establish you as a go-to source for comprehensive solutions that address customers' needs.

Seasonal and Promotional Opportunities
Bundles can be leveraged for seasonal promotions, holiday sales, or special occasions. Creating themed bundles allows you to tailor your product offerings to specific events or trends, attracting customers seeking comprehensive solutions for their needs during those times.

Enhanced Customer Experience
Offering bundles creates a seamless and convenient shopping experience for customers. Instead of searching for individual products, customers can find a curated selection of related items in one place. This saves them time and effort, making their shopping journey more enjoyable. Customers appreciate the convenience of finding all the items they need in a single package, leading to increased customer satisfaction and loyalty.

Clear Out Old Stock
If you have products that are nearing the end of their lifecycle or are becoming obsolete, bundling them with popular items can help you clear out old stock efficiently. Customers might be more willing to purchase a bundle that includes these products, reducing potential losses from unsold inventory.

Enhanced Profit Margins
While you offer a discount on bundled items, the increased volume of sales can compensate for the reduced individual product prices. This can lead to enhanced profit margins, especially when considering the potential for increased average order value with total orders and reduced carrying costs for slow-moving inventory.

Data-Driven Insights
Selling bundles provides valuable insights into customer behaviour and preferences. Analysing the performance of different bundles can help you understand which combinations resonate most with your audience, enabling you to refine your product offerings and marketing strategies over time. .

Using the Official Shopify App for Bundling

Shopify offers a powerful app, designed to make the process of creating and managing product bundles easy and efficient. You can find the official Shopify app for selling bundles here.

1.1. Installing the App

To get started, visit the link provided and click on the "Install App" button. Follow the prompts to integrate the app with your Shopify store. The app's user-friendly interface allows you to easily set up and customise product bundles without any technical knowledge required.

1.2. Configuring Product Bundles

Once the app is installed, navigate to the app's dashboard. Here, you can create new bundles or manage existing ones. To create a bundle, select the products you want to include and set the discounted price for the bundle. You can also offer customisable bundles, allowing customers to select variations of products within the bundle. For instance, if you offer apparel, you can create a custom bundle where customers can choose the color, size, and style of each item within the bundle.

1.3. Pricing and Discount Strategy

Determining the right pricing and discount strategy is crucial for successful bundle sales. Offer a noticeable discount compared to purchasing individual products to incentivise customers to buy the bundle. Additionally, consider implementing tiered pricing, where customers can enjoy a larger discount when they buy multiple bundles or increase the quantity of a specific bundle.

1.4. Upselling and Cross-selling

The app allows you to upsell and cross-sell other products on the bundle page. Upselling involves offering a higher-tier bundle with additional features or benefits, while cross-selling suggests related products that complement the bundle. Utilise these techniques to encourage customers to explore more of your product catalog.

1.5. Inventory Management

Keep track of the inventory for each product within the bundle to ensure that you don't oversell any item. The app enables you to automatically update stock levels and prevent customers from purchasing bundles with out-of-stock items.

1.6. Testing and Optimising

Regularly analyse the performance of your bundles using the app's analytics feature. Monitor which bundles are selling well, and which ones might need adjustment. Based on the data, optimise your bundle offerings to maximise sales and customer satisfaction.

1.7. SEO-Optimised Bundle URLs

Customise your bundle URLs with relevant keywords for better SEO performance. Instead of generic URLs, use descriptive and keyword-rich URLs that incorporate the names of the bundled products. This helps search engines understand the content of your page and increases the likelihood of higher search rankings.

Promoting Shopify Bundles

Now that you have set up your bundles, it's time to promote them on your Shopify store. Here are some strategies to attract customers:

2.1. Home Page Highlights

Showcase your top-selling bundles on the homepage, creating eye-catching banners or sections to draw attention. Use high-quality images and compelling copy to entice visitors to explore the bundles further.

2.2. Product Page Integration

Display related bundles on individual product pages, suggesting additional items that complement the main product. This cross-promotion tactic exposes customers to more bundle options, increasing the chances of conversion.

2.3. Special Offers

Run time-limited promotions, discounts, or free shipping for specific bundles to create a sense of urgency and entice immediate purchases. Prominently display these offers on the bundle pages to catch the attention of potential buyers.

2.4. Email Marketing Campaigns

Leverage your email marketing list to promote your bundles to existing customers. Create targeted email campaigns highlighting the benefits of each bundle and emphasising how customers can save by purchasing them.

2.5. Social Media Engagement

Use your social media platforms to showcase your bundles and engage with your audience. Share visually appealing posts, testimonials, or unboxing videos featuring your bundles. Encourage followers to share their bundle experiences, creating a sense of community around your products.

Creating Effective Bundles: Examples and Strategies

When creating bundles for your Shopify store or stores, merchants should consider different strategies and examples that can resonate with their target audience. Here are some ideas to inspire your bundling efforts:

3.1. Cross-Selling Complementary Items

For example, if your store sells skincare products, bundle a moisturiser, cleanser, and sunscreen together. Shoppers often appreciate having a complete regimen offered as a single package, making their shopping experience more convenient.

3.2. Tiered Discount Bundles

Offer tiered bundles where the discount increases with the number of products in the bundle. For instance, "Buy 2 Get 10% Off" or "Buy 3 Get 15% Off." This encourages shoppers to buy more items to unlock higher discounts, boosting their average order value (AOV).

3.3. Mix-and-Match Bundles

Allow shoppers to create their own bundles by selecting products from a specific category. For instance, offer a "Build Your Own Gift Set" where customers can choose a combination of items to curate a personalised gift package.

3.4. BOGO (Buy One, Get One) Deals

Implement BOGO deals where shoppers get a free product when they purchase a specific item. For instance, "Buy a Bottle of Wine, Get a Second Bottle for Free." This strategy entices customers to spend more and helps move inventory.

3.5. Upsell with Higher-Value Bundles

Create bundles that include higher-value products alongside regular items. For example, bundle a premium bottle of wine with a set of wine glasses. This approach encourages shoppers to spend more and indulge in higher-quality options.

4. Measuring Success and Optimisation

Measuring the success of your bundle strategy is crucial for continuous improvement. Regularly track key performance metrics to refine your approach and optimise your bundles for better results.

Analyse Metrics: Monitor metrics like AOV, conversion rates, and bundle sales. This data provides insights into the effectiveness of your strategy and helps you identify areas for improvement.

Experiment and Adjust: Test different bundle types, pricing strategies, and promotional methods to identify what resonates best with your audience. Continuously refine your approach based on data-driven insights.

How to Sell Bundles on Shopify: Summary

Selling bundles on Shopify can significantly impact your e-commerce success, and with the right strategies in place, you can drive increased sales, boost average order value, and provide a more satisfying shopping experience for your customers. By utilising the official Shopify app for bundles and/or other third-party apps and implementing effective promotion and SEO tactics, you'll be well on your way to harnessing the power of bundled product offerings. Remember, a well-crafted bundle strategy combined with effective promotion and SEO optimisation can propel your Shopify store to new heights of success.

Shopify Bundes: Frequently Asked Questions

To address common concerns and queries about selling bundles on Shopify, here's a list of frequently asked questions:

Q: What is product bundling on Shopify?
A: Product bundling on Shopify is a strategy where you offer customers the option to purchase multiple related products together as a bundle at a discounted price. It encourages customers to buy more and increases the average order value.

Q: Can I create customisable bundles using the Shopify app?
Yes, the Shopify app for selling bundles allows you to create customisable bundles. This means customers can select variations of products within the bundle, such as different sizes, colors, or styles.

Q: How do I determine the right discount for my bundles?
Consider offering a discount that provides noticeable savings compared to purchasing individual products separately. Typically, a discount of 10-30% on the total bundle price is effective in incentivising customers to buy the bundle.

Q: What if some products within the bundle go out of stock?
A: The app automatically manages inventory levels for products within the bundle. If any item becomes out of stock, the app will prevent customers from purchasing the bundle until the stock is replenished.

Q: How can I track the performance of my bundles?
A: The app's analytics feature allows you to track the performance of your bundles. You can monitor sales, conversion rates, and other key metrics to understand which bundles are resonating with customers and make informed optimisation decisions.

Q: How can I link products within a collection to create bundles?
A: To link products within a collection and create bundles, you can manually add the products you want to bundle to a collection in your Shopify admin. Then, use an app or custom code to display the bundled products together on your site.

Q: Can I bundle products that are frequently bought together by customers?
A: Yes, you can create bundles based on products that are frequently bought together by using the "Frequently Bought Together" app or a similar one. These apps analyse customer purchase patterns and make recommendations for bundling.

Q: What's the main goal of offering product bundles to consumers?
A: The main goal of offering product bundles to consumers is to increase sales, enhance the shopping experience, and encourage customers to spend more money on your site by providing them with convenient and attractive choices.

Q: Can I bundle unrelated products on Shopify, or should they be related to each other?
A: While it's common to bundle related products, you can also bundle unrelated products if it makes sense for your business and your target audience. However, it's generally more effective to bundle products that complement each other to get customers to the checkout more effectively. The amount of combinations and ways you can combine variants to support your revenue for your businesses are endless!

Q: How can I decide on the right products to bundle together?
A: To decide on the right products to bundle together, keep your target audience and their preferences in mind. Analyse sales data, customer feedback, and recommendations from the Shopify App Store, and set clear goals for your bundling strategy.

Q: Can I offer special promotions or discounts for bundles?
A: Absolutely. The app allows you to create time-limited promotions, discounts, or even free shipping for specific bundles. These offers can create a sense of urgency and entice customers to make a purchase.

Q:Can I offer bundled products at different prices for different locations or customer groups?
A: Yes, you have the ability to set different prices for bundled products based on customer groups or specific locations using apps or custom coding. This allows you to tailor your offers to different segments of your audience.

Q: Are there any SEO considerations specific to bundle pages?
A: Yes, optimising bundle pages for SEO is essential. Use descriptive product titles and engaging descriptions that incorporate relevant keywords. Additionally, optimise image alt tags, implement internal linking, and ensure mobile optimisation for better search engine visibility.

Looking for an agency with Shopify Plus expertise?

As a Shopify partner, we work with brands on both Shopify and Shopify Plus to create the very best ecommerce designs powered by the very best Shopify technology. We've written a whole page on our specialism on Shopify & Shopify Plus. Check it out!

Bespoke Shopify Plus Websites

Unique & Engaging Designs

Cutting Edge Functions and Features

Migration from other platforms

Conversion & Sales Focused Strategy

Expert Long Term Partner

What We Do

Who We Are

Get In Touch

London
020 3026 3652

Stay Up To Date With Ecommerce

Join our newletter to receive free ecommerce guides, tips and tricks.