Shopify vs Etsy

How to Scale a Shopify Store

Last updated: September 14, 2023

One of the best things about Shopify is its flexibility. You can integrate scores of payment gateways, choose from more than 7,000 Shopify apps for just about anything you need your store to do, and sync with stacks of third-party platforms.

Great for building the store your brand needs but — if it’s not done properly — also a bit of a minefield for admin. You’ve got subscription transactions (the average Shopify store has six apps installed), Shopify fees going out, and payouts coming in. Then there are transactions with various other payment gateways, ad networks, and other accounts. You’re hopping between different accounts and dashboards to get the information you need, which takes time and resources. If you’ve got multiple stores, the drain on time is also multiplied.

In this guide on how to scale a Shopify store, we go through expert tips to help merchants improve their traffic and customer journey to get higher volumes of shoppers buying. From improving the usability and design of your website, to decreasing cart abandonement, to higher quality product descriptions, there's a combination of strategies that you can use to scale and grow your Shopify store effectively. Let's have a look!

Considering Shopify vs Shopify Plus?

Improving the design and usability of your website

First on our guide to business growth through Shopify is design and usability. Testing your website's usability is essential for establishing and enhancing it to increase conversions. Clarity on your positioning and competitive advantages can be gained by understanding the user experience. One of the top requirements for e-commerce customers is website accessibility. A user-friendly website is essential to giving your customer a satisfying experience. A website is easy to use if it is also simple to view content and purchase from, again, improving conversionsu rates. You should work to create a responsive design that is optimised for mobile devices while also ensuring that your website is aesthetically pleasing on desktop and mobile. Planning should go into wireframes and new concepts, as links can be made to improving KPIs on every level. It seems to be a trend that in this modern age, a lot of customer traffic comes from social media such as Instagram, or through brand ambassadors, influencers and influencer marketing. Whatever the niche, these sources from a phone device should be considered to facilitate their process and customer journey.

Ending multi-store mayhem

If you’ve got more than one site or store, you really do spend huge chunks of your day logging in, logging out, and getting different data from different sources.

Shopify only delivers insights on one store at a time via its analytics and reports. Each store has its own account that’s accessed via its admin dashboard. That means you need to view each store individually to check on performance. And to really get the full picture of your business as a whole, it also means downloading and exporting all the data, then collating it somewhere else. If this is the case, then more time is wasted.

There’s another way. Using Juni’s Shopify integration, you can get a centralised overview of the data for all your Shopify stores and make a huge efficiency saving.

Seeing more Shopify insights

Shopify's native analytics interface is limited in some places, It’s worth having an advanced management platform that extends those reporting capabilities. Having all your Shopify analyitcs in one dashboard gives you business-wide insights on things like revenue, upcoming payments, and shipping costs. Information that’s useful to know but would take time (and therefore money) to round up from across your business.

Having multi-store performance data — such as orders, basket size, and new vs returning customers — means you easily track performance across all your stores, making it more effective than ever to make strategic decisions to help grow your Shopify store.

Littledata’s Shopify app pulls in data on products that have been removed from the cart, attributes sales to the source of the visit and shows clicks on specific products from lists in your store. Something that Google Analytics would find more difficult.

Spurred on by lockdown, brick-and-mortar coffee business Grind went from £10,000-a-month in ecommerce sales in February 2020 to £500,000-a-month by June. Streamlining data with Littledata was key to that, according to CMO Teddy Robinson.

"The challenge of having to build a data foundation while also building the house (the store) on top of it felt almost like life or death," says Teddy. "We certainly couldn’t have done it without [...] the ability to remain agile at the point where we most needed it". The proof is evident that analytical data and insights have helped others tremendously in everything they do regarding business operations.

Decreasing cart abandonement

Are prospective clients viewing your products but then deciding not to buy them? What if you put them in your shopping basket but never start the checkout process? Or even worse, starting checkout but abandoning it? All of them represent missed chances to generate revenue. Customized exit pop-ups and abandoned cart emails are two simple ways to begin reclaiming that money. You should plan a series of emails for abandoned carts that post out 5 to 6 hours after the cart is abandoned. Then, over the course of a few days, they ought to dribble out. To entice clients to return and complete the sale, these emails ought to include a discount code or other type of promotion. An initial, non-customizable email will be sent by Shopify by default. We advise implementing Klaviyo as your email marketing solution because it is capable of handling this work, and building an email list for every type of customer with ease. This method works from all types of products, from tyres to t-shirts, and demographics of every kind.

Take time in creating effective product descriptions

Although it should go without saying, some Shopify store owners fail to consider this aspect to improve the ecommerce experience. A thorough product description answers all of the buyer's queries. It outlines all of a product's qualities and advantages and aids the consumer in determining whether or not the items are suitable for them. Use the product description to explain your unique selling point, making sure to optimize this copy to add value to the reader. By simplifying the customer's buying choice, you will increase sales by mastering this section of the website and help keep the flow of inventory of your products selling in every category page.

Hooking up to Google and Facebook ads

The same problems apply to your ad accounts. If you’re managing multiple stores, you’ve probably got multiple Google Ads and Facebook Ads accounts. Even with a single store, it’s time-consuming to keep track of spend.

With multiple transactions leaving your account — especially if you’re not on invoicing terms with your ad networks — it’s easy to lose sight of the bigger picture. Far better to have your ad transactions grouped on the same platform as your other Shopify insights. That way it’s easier to monitor what’s happening, allocate receipts and reconcile accounts.

Syncing with Payment Gateways and Other Methods

Where are your Shopify payouts sent to? What payment methods do you use for your media buying?

By pulling data from your Shopify payment gateways and methods into the same dashboard, you get a clear picture of where ingoings and outgoings across every part of your business. Automatically matching all invoices and receipts with transactions means even more time saved.

Memberships by Charle

One membership, all our expert Shopify services, every month to help you improve KPIs and reach long-term strategic goals during times of global economic uncertainty. Our membership offers Shopify support services to help you grow and improve your Shopify or Shopify Plus store during the current economic climate so that your business comes out on top. With a number of benefits, memberships can help bring entrepreneur and merchants ideas to life.

Shopify and Shopify Plus merchants who use our monthly support services get access to our in-house experts to assist them in expanding their business while offering ongoing support. Each membership includes flexible hours that may be applied to any of our services, including web development, web design, technical support, and strategic consulting.

No matter the size of your company, we offer a plan to suit your needs, all of which are handled by our helpful, knowledgeable Shopify team. Charle subscriptions provide skilled retainer services and the best monthly Shopify support to help your store expand month after month. Looking for a real world example of how our memberships have created benefit for brands? See our work here to see ways that we've helped ecommerce brands scale effectively.

Summary on how to grow and scale a Shopify store

So there you have it people! A comprehensive guide on how to scale and grow your Shopify store. Be sure to go through the pages of your website and think about if each one is considering the above key points. Scaling a Shopify store is all about building a strong relationship with an audience, to get them coming back and choosing your brand over competitors. Many tools and solutions can be used to assist this to add value to your Shopify or Shopify Plus websites. Whatever industry you're in, these strategies can help businesses make an impact in their scaling goals. Looking for an expert Shopify growth agency to help you increase conversion rates, improve quality features, navigation, product pages, seo, build trust,generate better reviews or create custom themes for your Shopify store? Get in touch today to discuss your project and have any questions answered.
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