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Case Study

Panda Packaging

Web Design, E-Commerce, Branding & Photography
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Panda Packaging proudly supply
Panda Packaging Supply Virgin, Thomas Cook, & Bacardi
Project Brief
Panda Packaging are on a mission to replace plastic with sustainable and affordable products. When travelling around the world the founders saw the devastating effects of plastic and felt impulsed to act - Panda Packaging was born. Launching 2 years ago the company has had huge success - now supplying Virgin, Thomas Cook, Kimpton Hotels and many more well known brands with plastic-alternatives.

Panda Packaging preach a lively and interactive persona and they needed an entire new identity, the design & photography to portray this. The website needed to have two main focuses; firstly the products and secondly their mission.

We managed the project in three main phases; brand identity, website development and content creation. Each stage built on it's predecessor forming a well-rounded and exciting new version of the company. Building a close relationship, we provided an entire package of consultancy to transform Panda Packaging into a recognisable and appealing brand.

Visit to see the website live.

Loading Page Panda.
Designed by Sian Allen.

Competitor Research
Brand Guidelines & Strategy
Bespoke Web Design
E-Commerce Development
Product & Lifestyle Photography
Loading Page Panda
Designed by Sian Allen.

Panda Packaging Website Design
Brand Identity & Logo Design
We collated competitors within the same area but also nation-wide market leaders to identify key design trends and brain-stormed ways in which Panda Packaging's identity would form.

Panda Packaging did not have any previous brand identity therefore we created a guideline completely from scratch which would offer the fun and energic values the company holds whilst being appropriate when dealing with corporate clients.
Truly understanding the target audience allowed us to consider and reject design concepts. Simplistic, memorable and effective was the name of the game! Panda Packaging did not want a Panda in their logo which would have been the obvious choice - we brain-stormed related ideas in attempts not to destroy the professional persona they required.

The final result is clean, simplistic and can be used for both consumer and corporate needs.
Panda Packaging Logo Design
Panda Packaging Logo Design
Website Design & E-Commerce Development
Panda Packaging value their mission as highly as their products so ensuring each value had an equal focus was a key part of design planning. This inspired us to create a hard barrier on the homepage to re-inforce they are more than a plastic-alternative e-commerce website. Ensuring their mission came across well in the design was vital as the website is being used as a platform for both consumers & corporate customers.

In addition, we wanted their vibrant and interactive nature to come across when using the website. We felt the falling animated fruit was perfect to create a lively atmosphere and bring a degree of vibrance to their natural coloured products.
After bespokely designing the website we developed the designs further and implemented Woo-Commerce as the platform to allow easy order and product management whilst not compromising on design. Our website designs are responsive to screen size and search engine optimised to allow search engines to find their website easily and rank accordingly.

Website page entry and scroll animations are just a touch of the immersive experience we have build for Panda Packaging and we enjoyed developing a close relationship with the "Pandas" to truly understand their requirements and business.
Panda Packaging Logo Design
Panda Packaging Logo Design
Photography & Content Creation
Creating exciting, bright and high quality content was vital in order for the website's design to truly shine. We captured shots of the products both in the studio and lifestyle environment. Considering the products themselves are plainer in colour, it was paramount we found ways to show their application in an appealing way. Photography of exploding smoothies and macro photography of the fruit gave the website the brightness it needed.

We planned, managed and executed four photography shoot days including manor house lifestyle shots, studio shots and also portrait photography. Much of the content produced can is used for both the website and future marketing campaigns.

Panda Packaging Logo Design
Panda Packaging Logo Design .
Panda Packaging Logo Design
Panda Packaging Logo Design
Panda Packaging Website Design
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