Charle's Shopify CRO Handbook

Shopify CRO Handbook 2026

Optimise Conversion, Average Order Value & Lifetime Value

Our guide is packed with proven strategies, ideas and inspiration to fuel your CRO strategy. We explore delivering the best UX design, building trust, upsells, incentives, split A/B testing and more.

What's Inside:

Conversion Rate Optimisation Strategies

Upselling & Incentives

Optimising UI/UX Design

Post Purchase, Loyalty & Subscriptions

Shipping & Thresholds

Split A/B Testing & Reporting

And More

Charle is an award-winning ecommerce agency & DTC expert with offices based in London UK.

150+ Shopify sites launched 100+ Years of e-commerce experience £300m+ through Charle stores

Charle is an award-winning ecommerce agency and a team of digital experts, offices based in London, who partner with ambitious DTC brands across the globe to design, develop, optimise & grow ecommerce brands with growth focused services.

Our Services

Cambridge Satchel Thumbnail Design & Development

Cambridge Satchel

Ecommerce design & development

Billionaire Boys Club

Ecommerce design & development

111SKIN

Ecommerce design & development

Muc-Off

Ecommerce design & development

Candy Kittens

Ecommerce growth retainer

Case Furniture

Ecommerce design & development

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Trusted by world-class ecommerce businesses.

“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.

Alexa - Marketing Manager | Doisy & Dam

Shopify experts

Let's talk ecommerce, Shopify & Shopify Plus solutions.

We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

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