Nic Dunn, CEO, Charle Agency
Top 23 Ecommerce SEO Agencies that we think you should know about in 2025.
Looking for the best ecommerce SEO agency to drive more traffic and sales? The right partner can help you unlock sustainable growth by improving your rankings, optimising product and collection pages, and outpacing competitors in a crowded market. But not all SEO agencies are created equal—especially when it comes to ecommerce. From Shopify to headless builds, the agencies featured below are specialists in helping online retailers rank across Google’s evolving algorithm. Their services often include technical SEO, content strategy, site speed improvements, link building, and structured data implementation—tailored specifically for ecommerce businesses. We’ve handpicked 23 of the UK’s top-performing ecommerce SEO agencies to help you choose the right partner for 2025. Let’s dive in.
-
Charle Agency
- Location: London, UK
- Best for: Ambitious ecommerce brands on Shopify looking for a full-funnel SEO partner
- Key services: Technical SEO, keyword research, content optimisation, digital PR, CRO strategy
- Why they stand out: A Shopify Plus Partner agency with ecommerce in its DNA, blending SEO with commercial growth strategy and conversion optimisation.
Okay, okay, we couldn't create a list of the top ecommerce SEO agencies without putting ourselves at the top – so yes, this is a bit of a humble brag, but also a great opportunity to tell you about our expertise in ecommerce SEO and the services we offer. Based in London, UK, we are an expert ecommerce SEO agency and ecommerce SEO company that partners with ecommerce brands to deliver high-impact search engine and website optimisation services. Our tailored approach is informed by a deep understanding of ecommerce, combining keyword research, technical SEO, on-page strategy, content creation, backlink building, and advanced data analysis to drive commercial results.
We begin every ecommerce SEO strategy with detailed keyword research that focuses on search intent – identifying terms that are most likely to lead to conversions, not just traffic. We conduct thorough competitor analysis to understand the keywords they’re targeting and uncover opportunities they’ve missed. Using the industry's leading SEO tools, we build a strategy backed by data and focused on impact.
Our SEO approach goes beyond keywords. We analyse the on-site user journey and existing content to identify key improvements in internal linking, content clusters, and page performance. Our development team also performs comprehensive technical SEO audits to improve crawlability, fix site structure issues, and boost site speed – all critical to organic visibility. Finally, we execute focused digital PR and backlink campaigns to increase domain authority and signal trust to search engines.
If you're looking for a commercially driven ecommerce SEO agency to grow your store, get in touch – we’d love to help.
-
Blue Array
- Location: Reading & London, UK
- Best for: Brands seeking a dedicated, consultancy-style SEO partner
- Key services: Technical SEO, content strategy, keyword research, SEO audits, in-house training
- Why they stand out: One of the UK’s largest specialist SEO agencies, offering a hybrid model of consultancy and hands-on delivery for scalable SEO support.
Blue Array is a dedicated SEO agency with headquarters in Reading and a presence in central London. Uniquely positioned as a hybrid between a traditional agency and a consultancy, Blue Array delivers tailored SEO services that blend strategic insight with execution. Unlike full-service digital agencies, SEO is their sole focus – which means clients benefit from deep specialism and a team of experts entirely committed to search engine optimisation.
The agency is well-suited to ecommerce brands looking to scale their organic presence without hiring in-house. From in-depth technical SEO audits and keyword research to content gap analysis and strategy development, Blue Array offers flexible SEO support that can either plug into your team or act as a standalone function. Their reputation for transparency, clarity, and education also makes them a popular choice among brands looking to upskill internally while still achieving results.
If you're looking for an ecommerce SEO partner that takes a focused, data-led approach and can integrate seamlessly with your internal teams, Blue Array is one to consider.
-
Novos
- Location: London, UK
- Best for: Scaling DTC brands looking for international ecommerce SEO support
- Key services: Ecommerce SEO, content strategy, international SEO, digital PR, analytics consulting
- Why they stand out: Novos is an employee-owned agency with a team of 40+ SEO specialists, working across global ecommerce markets with award-winning strategies.
Novos is a multi-award-winning ecommerce SEO agency based in London, with a team of over 40 SEO professionals supporting more than 200 ecommerce brands. What sets Novos apart is its employee-owned structure, which drives a unique culture of accountability and innovation – qualities that shine through in their work. With clients ranging from DTC startups to large multinationals, Novos delivers scalable SEO solutions tailored to each brand's growth stage and international market goals.
Their specialism in ecommerce SEO includes international keyword strategy, technical optimisation, on-page SEO, and content-led link building. Notably, Novos has supported major UK brands such as Made.com and Patch Plants. Their campaigns are known for blending creativity with performance, often backed by custom analytics dashboards and performance forecasting to demonstrate clear ROI. Whether you're looking to expand into new territories or strengthen your position in the UK market, Novos brings a strategic, ecommerce-first mindset to organic growth.
For brands looking for an ecommerce SEO agency that combines scale, structure, and creativity, Novos is a strong contender.
-
Blink SEO
- Location: Sheffield, UK
- Best for: Ecommerce brands looking for tech-led SEO and marketing automation
- Key services: Ecommerce SEO, technical PPC, email marketing, SEO automation tools
- Why they stand out: Blink combines automation software with specialist ecommerce SEO, offering a scalable solution for ambitious brands through proprietary tech and expert-led strategy.
Blink SEO is a technology-driven ecommerce digital marketing agency based in Sheffield, working with online retailers around the world. What makes Blink unique is its proprietary automation software, Macaroni, which streamlines and scales the resource-heavy aspects of SEO. This enables their team to focus on high-impact strategic work while automating technical and repetitive tasks – a modern solution for growing ecommerce brands who want to move fast.
The agency offers a full-service approach, combining SEO with technical PPC, email marketing, and data-driven performance reporting. Their ecommerce SEO strategies are backed by automation tools, but always implemented by specialists who understand the nuances of ecommerce platforms, product catalogues, and site architecture. This blend of automation and expert input allows Blink to scale SEO efforts more efficiently than traditional agencies, without compromising on quality.
For brands seeking a forward-thinking ecommerce SEO agency that leverages technology to scale faster, Blink offers an intelligent and innovative alternative.
-
StudioHawk
- Location: London, UK
- Best for: Shopify and WordPress ecommerce brands seeking transparent, award-winning SEO support
- Key services: Technical SEO, content optimisation, keyword research, SEO audits, strategy consultation
- Why they stand out: StudioHawk is an award-winning SEO agency featured by Forbes and BBC, known for their authentic, ethical approach and platform-specific ecommerce expertise.
Founded in 2019, StudioHawk UK is a London-based SEO agency that focuses solely on search engine optimisation. Their team is made up of passionate specialists who deliver ethical, data-led SEO strategies to ecommerce brands across platforms like Shopify and WordPress. As a company featured by BBC World News, Forbes, and other global publications, StudioHawk has gained a reputation for results-driven campaigns rooted in trust and transparency.
What sets StudioHawk apart is their platform knowledge combined with human-led insights. They don’t offer full-service digital marketing – just pure SEO, handled by an expert team that thrives on collaboration. They’re also employee-owned, which has shaped a strong internal culture and sense of ownership across every client account.
With a proven track record and focus on long-term growth strategies, StudioHawk is a great option for ecommerce businesses looking to improve organic search visibility without the fluff.
-
Quirky Digital
- Location: Liverpool, UK
- Best for: Ambitious UK-based ecommerce businesses wanting standout SEO and digital PR
- Key services: Technical SEO, national/local SEO, digital PR, content marketing
- Why they stand out: Quirky is known for challenging traditional digital norms with bold strategies and a results-first mindset. They’re multi-award-winning and relentlessly performance-driven.
Quirky Digital is a Liverpool-based search marketing agency built for brands who want more than cookie-cutter campaigns. Their team of SEO experts takes pride in breaking the mould, offering tailored strategies that help ecommerce businesses dominate Google rankings locally and nationally. Quirky’s goal is simple: help founders and business owners hit their revenue goals through search visibility.
Their ecommerce SEO service is built around deep technical SEO, clever content creation, and high-authority link acquisition through creative digital PR. Whether you’re a small brand looking to break out or a growing store ready to scale, Quirky brings the confidence and creativity needed to push boundaries.
They don’t just promise rankings – they build long-term organic strategies that fuel growth from the ground up.
-
Honcho
- Location: Hertfordshire, UK
- Best for: Mid-to-enterprise brands looking for integrated SEO, paid media, and digital PR
- Key services: SEO, paid media, digital PR, content strategy, data analytics
- Why they stand out: With clients like eBay and Sephora, Honcho has proven experience in delivering high-performing multichannel campaigns for ecommerce powerhouses.
Founded in 2008, Honcho is a veteran in the UK digital marketing scene, with a strong focus on SEO, PPC, and digital PR. Known for working with big-name clients like eBay, WWE, and Sephora, they bring over 15 years of experience to the table – making them a top-tier option for ecommerce businesses seeking integrated digital strategies.
Honcho’s ecommerce SEO service goes beyond keywords and metadata. They build performance-driven frameworks that align SEO with paid search and content marketing, using deep analytics to drive every decision. Their campaigns are award-winning – recognised by UK Search Awards, The Drum, and Global Digital PR Awards.
If you’re a brand seeking serious scale and a team with the chops to handle complex, high-traffic sites, Honcho’s strategic, data-led approach is worth considering.
-
Swanky Agency
- Location: Exeter, UK (with international offices)
- Best for: Shopify Plus merchants needing SEO support for growth or platform migration
- Key services: SEO audits, traffic recovery, Shopify SEO, platform migrations, performance optimisation
- Why they stand out: Swanky is one of the original Shopify Plus agencies in the UK, offering in-depth SEO and technical support tailored to complex ecommerce sites.
Swanky is a Shopify Plus accredited agency that has carved out a strong reputation for supporting ecommerce brands through SEO-led growth and technical migrations. With offices in the UK, Australia, and France, their international footprint makes them ideal for brands operating across multiple markets.
Swanky’s SEO services include resolving failing traffic, supporting store replatforming, and identifying growth opportunities through detailed audits and performance reviews. Their team has extensive experience in working with large catalogues, custom storefronts, and international SEO strategy, making them especially valuable for growing and scaling Shopify Plus stores.
Whether you're looking to recover search visibility after a dip or need support with complex SEO projects, Swanky brings technical depth and platform fluency to every engagement.
-
Eastside Co
- Location: Birmingham, UK
- Best for: Shopify merchants looking to improve organic rankings with content and backlink strategies
- Key services: Content SEO, backlink acquisition, keyword research, technical SEO, SEO audits
- Why they stand out: Eastside Co is a Shopify-focused agency with a strong in-house SEO team, integrating organic strategy into broader digital marketing plans for ecommerce brands.
Eastside Co is one of the UK’s most experienced Shopify agencies, offering specialist SEO services to help merchants rank higher and drive targeted organic traffic. Their SEO team works closely with in-house content creators and strategists to build data-led, conversion-focused SEO plans that align with wider ecommerce goals.
From keyword targeting and backlink campaigns to technical audits and content optimisation, Eastside Co’s SEO offering is designed to support sustainable growth. They’re particularly strong when it comes to integrating SEO with other performance marketing channels, offering a joined-up approach to digital growth.
For Shopify brands that need strategic support rooted in both ecommerce and SEO best practice, Eastside Co is a strong and experienced partner.
-
Underwaterpistol
- Location: London, UK
- Best for: Shopify brands seeking full-funnel SEO support from a platform specialist
- Key services: Technical SEO audits, keyword research, implementation, Shopify SEO strategy, performance tracking
- Why they stand out: Underwaterpistol are true Shopify specialists, offering in-house SEO expertise backed by years of ecommerce platform experience.
Underwaterpistol is a creative-first Shopify agency with a deep understanding of ecommerce SEO. Their team blends design, development, and SEO to help brands increase visibility and grow traffic sustainably. Their SEO services are tightly aligned with Shopify’s technical structure, meaning audits, keyword strategies, and content enhancements are built around your platform's specific needs.
From foundational audits to ongoing optimisation and reporting, Underwaterpistol provide brands with a clear, action-focused roadmap to grow organic traffic. Their SEO offering is closely tied into conversion rate optimisation and UX, which means changes don’t just bring rankings – they also improve performance on-site.
For brands that want a Shopify SEO partner who understands both search and storefronts, Underwaterpistol offers the perfect blend of technical depth and creative support.
-
Pearl Lemon
- Location: Global team (UK HQ)
- Best for: Ecommerce brands needing technical, local, or international SEO support
- Key services: Ecommerce SEO, international SEO, local SEO, audits, technical SEO, WordPress SEO
- Why they stand out: Pearl Lemon is a remote-first agency with 25+ years of combined SEO experience, known for its transparent, award-winning strategies and hands-on consultancy style.
Pearl Lemon is an award-winning SEO agency with a global team of experts offering ecommerce SEO services across multiple platforms and regions. Their diverse service offering includes technical SEO, international targeting, and local SEO – all delivered by specialists who operate across time zones with round-the-clock availability.
Whether you're scaling a WooCommerce site or managing a complex international Shopify store, Pearl Lemon builds custom strategies that focus on driving the right traffic and improving on-site conversions. They’re particularly skilled at identifying structural and technical issues that may be holding your store back in the SERPs.
For ecommerce brands that need flexibility, agility, and deep technical expertise – especially across multiple geographies – Pearl Lemon is a smart choice.
-
ClickSlice
- Location: London, UK
- Best for: Ecommerce brands frustrated with underperforming SEO campaigns
- Key services: Ecommerce SEO, technical SEO, Google Ads, digital PR, SEO audits
- Why they stand out: ClickSlice was founded to solve a common pain point – agencies overpromising and underdelivering. They combine SEO and PPC with a results-first mindset for ecommerce brands.
ClickSlice is a performance-led SEO and paid media agency founded in 2016 by Joshua George, born from the frustration many brands feel after working with underwhelming agencies. ClickSlice focuses on tangible results, helping ecommerce brands improve rankings, increase traffic, and drive more online sales through clear, structured strategies.
They offer ecommerce SEO, technical audits, content strategy, and also support Google Ads campaigns – giving clients an omnichannel boost through search. Their team is particularly well-suited to working with Shopify and WooCommerce merchants who need clarity, results, and a strategic long-term partner.
For brands that are ready to break away from fluff and focus on ROI, ClickSlice offers a refreshing, no-nonsense approach.
-
Polaris
- Location: London, UK
- Best for: Growing ecommerce brands seeking a full-funnel SEO strategy
- Key services: Technical SEO, ecommerce SEO, content marketing, SEO migrations, digital PR, analytics
- Why they stand out: Polaris offers a comprehensive 360° ecommerce SEO service backed by years of experience and a performance-driven approach to SEO and content.
Polaris is a London-based agency specialising in ecommerce SEO with a fully integrated 360° service model. They help online brands not just rank, but outperform competitors by driving traffic that converts. Their strategic approach blends technical SEO, content creation, and data analytics – all focused on delivering measurable commercial outcomes.
Polaris supports migrations, audits, and digital PR, with special attention to ecommerce nuances such as product taxonomy, internal linking, and site structure. Their strategies are tailored to brands serious about SEO as a long-term growth lever, offering enterprise-level thinking with boutique attention to detail.
For ecommerce companies looking to elevate their SEO beyond the basics, Polaris delivers mature, ROI-focused performance at scale.
-
The SEO Works
- Location: Sheffield, UK
- Best for: Brands seeking an established agency with SEO, PPC and paid media support
- Key services: Ecommerce SEO, SEO audits, PPC, paid social, digital strategy
- Why they stand out: With 15+ years in the game and multiple awards under their belt, The SEO Works combines credibility with execution across SEO and paid media.
The SEO Works is a full-service digital agency with deep roots in SEO and paid search, supporting ecommerce brands across the UK. They’ve built a strong reputation for delivering measurable growth and exceptional client service – earning recognition from several industry awards and long-term client relationships along the way.
They offer everything from ecommerce SEO and Google Ads to digital strategy and reporting. Their SEO team is known for conducting thorough audits, building structured campaigns, and creating content that helps brands rank and convert. They also bring paid media into the mix for brands looking to scale multi-channel acquisition.
If you're seeking an agency with proven experience across both organic and paid, The SEO Works is a reliable, long-standing option.
-
Re:Signal
- Location: London, UK
- Best for: Ambitious ecommerce brands needing forecasting, market analysis, and strategic SEO
- Key services: Ecommerce SEO, technical audits, opportunity forecasting, content strategy, market analysis
- Why they stand out: Re:Signal is known for strategic SEO planning backed by forecasting models and competitor market analysis. Their work is award-winning and focused on high-growth ecommerce brands.
Re:Signal is a strategic SEO agency that partners with ecommerce brands looking to dominate their category in organic search. Their approach is based on forecasting the value of SEO opportunities before implementation begins – making them a great choice for ecommerce brands that need commercial clarity before committing budget.
The agency offers technical audits, in-depth keyword mapping, market research, and full SEO execution. Re:Signal also analyses competitor positioning to craft strategies with a clear route to outperforming industry leaders. Their work has earned awards across the UK SEO space and is trusted by both fast-growth startups and established ecommerce retailers.
For data-focused brands wanting evidence-led SEO campaigns with full-funnel clarity, Re:Signal is one of the most strategic agencies in the space.
-
Tillison
- Location: Hampshire, UK
- Best for: Brands that need a high-touch SEO partner with custom growth strategies
- Key services: Ecommerce SEO, SEO strategy, site audits, on-page optimisation, keyword targeting
- Why they stand out: Tillison brings a consultative, human-first approach to SEO. They specialise in creating tailored growth plans with a sharp focus on ROI and long-term organic traction.
Tillison Consulting is a UK-based digital marketing agency with a strong focus on SEO. They’ve worked with a wide range of ecommerce brands, offering tailored strategies that respond to unique commercial goals. Their team keeps up with Google algorithm changes and builds SEO campaigns with adaptability in mind.
From on-page optimisation to technical SEO and keyword mapping, Tillison helps brands uncover and fix weak points in their search performance. They pair this with transparent reporting and expert consultancy to ensure every tactic is tied back to growth.
If you’re looking for an SEO partner that prioritises collaboration and sustainable organic success, Tillison is a reliable choice.
-
Impression Digital
- Location: Nottingham & London, UK
- Best for: Enterprise ecommerce brands and algorithm-sensitive websites
- Key services: Algorithm recovery, ecommerce SEO, content SEO, link building, enterprise SEO
- Why they stand out: Impression has a strong reputation for technical depth and agility when it comes to Google algorithm changes and competitor shifts. Their SEO team blends data, content, and authority to drive visibility.
Impression Digital is an award-winning performance agency working with ecommerce and enterprise brands across the UK. Known for their sharp response to algorithm updates and evolving SERP trends, Impression creates SEO strategies that are reactive, resilient, and data-driven.
Their SEO services span technical audits, link building, content planning, and recovery from ranking drops. They specialise in ecommerce SEO for large websites with complex needs and fast-moving competitors. Their campaigns are also backed by in-house data scientists and custom dashboards to monitor and refine strategy in real-time.
If you're managing a large catalogue or high-traffic store, and need SEO that can keep pace with a dynamic landscape, Impression is a strong, enterprise-level partner.
-
Outer Box Design
- Location: Akron, Ohio, USA
- Best for: Large ecommerce brands needing integrated SEO, design, CRO and PPC support
- Key services: Ecommerce SEO, Google Ads, web design, CRO, email marketing, development
- Why they stand out: OuterBox has over 240 digital marketing professionals and offers end-to-end ecommerce services, making them ideal for businesses seeking one holistic partner.
OuterBox is a long-standing digital marketing agency offering ecommerce SEO alongside development, paid ads, and CRO. Their services are built to scale – with over 240 team members delivering everything from Shopify development to ongoing Google Ads management.
For brands that want an agency partner capable of managing every touchpoint of the digital journey, OuterBox delivers deep cross-channel integration and robust reporting. Their SEO team works closely with developers and designers to ensure site structure, speed, and user flow all support organic visibility.
OuterBox is a great choice for high-growth ecommerce businesses that want an all-in-one performance marketing partner under one roof.
-
Sirrus
- Location: Shrewsbury, Shropshire, UK
- Best for: Local and national ecommerce businesses seeking trusted technical SEO consultants
- Key services: SEO audits, technical SEO, on-page optimisation, content strategy, web development
- Why they stand out: Siruss is a small but capable agency offering tailored, consultant-led SEO support with a strong local reputation and national reach.
Siruss is a UK-based SEO and digital marketing agency with a hands-on team of consultants offering expert-led support to ecommerce brands across the country. Based in Shropshire, they have carved out a reputation for transparency, reliability, and solid technical expertise.
Their services include detailed site audits, content planning, and ongoing SEO implementation with a focus on boosting visibility and user experience. Siruss is well-suited to smaller ecommerce brands or those looking to grow steadily with consistent, dependable advice and action.
If you’re looking for a trusted local SEO partner that values relationships and results, Siruss offers highly personalised support with technical firepower behind it.
-
Deploy
- Location: London, UK
- Best for: Magento and Shopify brands seeking integrated development and SEO support
- Key services: Ecommerce SEO, Shopify SEO, Magento integrations, digital marketing, strategy
- Why they stand out: Deploy uniquely blends technical development with performance marketing, offering a holistic approach to ecommerce SEO across Shopify and Magento ecosystems.
Deploy is a digital marketing and development agency that specialises in ecommerce platforms like Shopify and Magento. With deep experience integrating systems and building scalable digital infrastructure, they bring a unique technical lens to SEO for ecommerce brands.
Their SEO offering is tightly woven into their development services, allowing for efficient implementation of technical improvements, structured data, and speed optimisations. This makes Deploy a great fit for brands with complex site builds or integration requirements alongside a desire to grow organic visibility.
For ecommerce businesses seeking a seamless mix of technical development and search marketing expertise, Deploy offers a smart and efficient solution.
-
Pixus
- Location: Liverpool, UK
- Best for: SME ecommerce brands looking for creative design and SEO support
- Key services: Web design, ecommerce SEO, content marketing, CRO, PPC
- Why they stand out: Pixus blends creative web design with effective SEO and digital marketing strategies, helping brands grow through beautiful and optimised user experiences.
Pixus is a Liverpool-based digital agency that combines stylish web design with smart SEO to help ecommerce brands attract, engage, and convert more customers. With over 15 years in the industry, they have developed a reputation for delivering sleek, functional websites that perform in search.
In addition to design, Pixus offers a full suite of digital services including SEO, content marketing, CRO, and paid media. Their campaigns are well suited to small-to-midsize ecommerce businesses looking to build a strong foundation and improve online visibility.
For brands that value aesthetic and function in equal measure, Pixus offers the creativity and technical depth to support long-term digital growth.
-
Edge45
- Location: York, UK
- Best for: Ecommerce brands looking for deep technical SEO paired with strategic consultancy
- Key services: Technical SEO, audits, content optimisation, digital strategy, training
- Why they stand out: Edge45 pairs detailed technical SEO execution with business-focused consulting to help ecommerce brands grow smarter and faster online.
Edge45 is a digital marketing agency based in York that specialises in helping ecommerce brands maximise their digital presence through expert SEO and performance strategy. They offer in-depth audits, competitive benchmarking, and implementation support rooted in clear commercial goals.
Their consultancy-led model means brands don’t just get technical changes — they gain insight into how SEO ties into broader marketing and revenue performance. Edge45’s strategies are deeply analytical, with custom solutions crafted around each brand’s niche, competition, and growth targets.
For ecommerce companies that want more than just rankings, Edge45 provides clarity, structure, and results-focused search growth.
-
Seoprofy
- Location: International (Ukraine HQ)
- Best for: Global ecommerce brands needing deep data analysis and search intent mapping
- Key services: Ecommerce SEO, technical audits, keyword clustering, link building, SEO migration
- Why they stand out: Seoprofy is known for its advanced data-driven strategies that go beyond rankings to optimise the entire conversion journey.
Seoprofy is an international SEO agency with over 10 years of experience specialising in complex ecommerce campaigns. Their methodology is built around in-depth data analysis, competitor research, and understanding buyer intent – helping brands rank smarter and convert better.
Their full-service SEO offering includes technical audits, page speed improvements, link acquisition, content strategy, and SEO migration. They support platforms like Shopify, Magento, and WooCommerce and have delivered results for brands in fashion, SaaS, healthcare, and financial services.
For global ecommerce businesses ready to scale organic search with precision and intelligence, Seoprofy brings strategic clarity and results-focused implementation.
What is an Ecommerce SEO Agency?
An ecommerce SEO agency is a specialised digital partner that helps online stores improve their visibility on search engines like Google and Bing.
Unlike traditional SEO agencies, ecommerce SEO experts understand the complexities of online retail websites — where product pages, category pages, filters, and dynamic content all present unique optimisation challenges. These agencies tailor strategies to help ecommerce brands rank higher, drive qualified traffic, and ultimately increase revenue.
One of the most critical aspects of ecommerce SEO is ensuring that product data is correctly marked up using schema. This allows search engines to display rich snippets, such as product reviews, prices, and availability, directly in search results.
While a general SEO agency might focus on blogs or landing pages, ecommerce SEO agencies focus on:
- Deep knowledge of ecommerce platforms like Shopify, Magento, and BigCommerce — and how to optimise them for search.
- Understanding product-led user journeys and trends specific to the online retail industry.
- Managing duplicate content across product descriptions, filter URLs, and paginated collection pages.
- Ensuring technical SEO fundamentals are in place — such as crawlability of dynamic content, canonical tags, and site architecture.
- Improving page speed and meeting Google’s Core Web Vitals to deliver a seamless shopping experience.
With the global SEO industry worth over $68 billion, competition is fierce. Choosing a dedicated ecommerce SEO agency with a proven track record can give your brand a competitive edge and support long-term organic growth.
What are the services offered by ecommerce SEO agencies?
SEO requires a blend of creative and technical expertise to deliver a strong, well-rounded strategy. One of the most important services for ecommerce brands is content writing and optimisation. If Google can’t clearly understand what a page is about, it won’t rank it well. Agencies will often rewrite or optimise product descriptions, blog content, and collection copy to align with relevant search queries.
Next comes technical SEO. This ensures that Google’s crawlers can navigate your site with ease, index content correctly, and assess whether your site delivers a high-quality experience. An ecommerce SEO agency will audit your site’s structure, code, speed, and mobile responsiveness to improve search performance.
Another critical service is digital PR and backlink building. Search engines use backlinks—links from other sites to yours—as a signal of trust and authority. Agencies will typically pitch content to media outlets or collaborate with partners to earn high-quality backlinks that support rankings.
Beyond these three pillars, many ecommerce SEO agencies offer additional services such as local SEO, international SEO, search profile optimisation, and SEO migration support—particularly important when launching a new site or moving platforms. SEO migrations help protect hard-earned rankings during site transitions.
Ultimately, the goal is to increase organic visibility—but also to drive measurable business outcomes like website traffic, conversion rate, and revenue from organic search.
Key services an ecommerce SEO agency might offer include:
- Content Marketing & Content Writing – Creating SEO-focused blog posts, product descriptions, and collection content aligned to target keywords to build relevance and authority.
- On-Page SEO – Optimising pages across the site including headings, meta titles, alt tags, and internal links to ensure keyword targeting and structure are in place.
- Digital PR and Link Building – Building backlinks from high-authority and relevant sites to increase the perceived trust and importance of your store.
- Audits & Reporting – Conducting technical and content audits, followed by regular performance tracking to measure improvements and ROI from SEO efforts.
- Conversion Rate Optimisation (CRO) – Improving the user journey and site experience to reduce bounce rate and increase revenue, with strategies like A/B testing and data analysis. Learn more about CRO here.
The global SEO industry is worth over $68 billion, and ecommerce is a highly competitive vertical. Working with a specialist agency that understands the nuances of online retail is essential for long-term success.
How much does an ecommerce SEO internet marketing agency charge?
The amount a search marketing agency will charge depends on the volume of work required, the competitiveness of your niche, and the type of agency you choose. Larger agencies with more experience typically charge more, while boutique or specialist teams may offer more tailored packages at different price points. It's generally best to work with an agency whose typical client size aligns with your own.
As we've covered, SEO includes multiple disciplines—content, technical SEO, digital PR, CRO, and more. Some brands work with one full-service agency, while others use separate partners for different SEO functions. Your costs will vary depending on whether you require a full-stack service or just one element.
Most ecommerce businesses engage agencies on a monthly retainer basis, since SEO is an ongoing process that takes time to build momentum and maintain rankings.
Small to medium businesses:
- £1,500 to £3,000 per month for a retainer
- £750 to £10,000 for one-off or fixed-scope projects
Medium to large businesses:
- £3,000 to £15,000+ per month for a retainer
- £1,000 to £30,000+ for project-based work, depending on complexity
Ultimately, pricing will come down to the effort required, your business goals, the competitiveness of your industry, and the level of strategic input needed. It’s always worth speaking to multiple agencies and comparing scope—not just headline pricing—before deciding who to work with.
What are the benefits of hiring an ecommerce SEO agency?
Traffic is the lifeblood of any ecommerce brand—no traffic means no sales. With rising customer acquisition costs, SEO has become a critical, ongoing strategy for growth. There are several compelling benefits to hiring an ecommerce SEO agency.
Firstly, search engines are one of the best ways to attract new customers. The majority of users click on organic results over ads—so if you're not ranking, you're likely missing out on valuable traffic. Secondly, hiring an SEO agency that specialises in ecommerce is crucial. Ecommerce SEO is different from traditional SEO, with its own quirks and platform-specific requirements. An experienced ecommerce SEO agency will understand how to optimise both your content and technical setup.
Ultimately, an ecommerce SEO agency doesn’t just improve your rankings—they help drive sales, reach new customers, and future-proof your online growth. Here’s what you can expect:
- Technical expertise: Ecommerce SEO agencies can resolve issues related to site structure, duplicate content, crawlability, indexing, and URL structure to ensure your store meets search engine best practices.
- Advanced tools & strategy: Agencies use powerful tools to identify keyword opportunities, monitor performance, and uncover growth areas—delivering detailed SEO consulting to drive traffic and visibility.
- Backlink building: Through PR outreach and proven strategies, agencies help you earn high-quality backlinks, improving your store’s domain authority and trustworthiness.
- Specialised ecommerce experience: A quality ecommerce SEO agency understands platform-specific best practices. They bring a team of specialists—writers, strategists, outreach experts, and technical SEO pros—working together to grow your store across product types and categories.
- Conversion Rate Optimisation: Consider working with an agency like Charle that offers CRO alongside SEO, to not only drive traffic but improve on-site conversions and revenue.
- Time-saving: By handing SEO over to the experts, you can focus on running and scaling your business while knowing your organic growth is in safe hands.
What should I consider when choosing an ecommerce SEO agency?
Choosing the right ecommerce SEO agency is a big decision—and one that can directly impact your growth. We always recommend doing thorough research before engaging a new partner. Look into their portfolio, their experience with businesses like yours, and the strength of their SEO strategies. Pricing is also important, but it should be weighed alongside trust, transparency, and results.
Here are the key considerations when selecting the right ecommerce SEO agency for your brand:
- Define your goals: Before you approach any agencies, take time to understand your own business objectives. Do you want more traffic, higher rankings, more sales—or all three? Knowing your priorities will help you find a partner who can deliver the outcomes you care about.
- Research thoroughly: Create a shortlist of agencies by browsing their websites, portfolios, and case studies. Ask peers for recommendations and look for experience in your specific industry or ecommerce platform.
- Be transparent about budget: Set a clear SEO budget internally and be upfront with agencies early in the process. It saves time and ensures you’re speaking to partners who are aligned with your investment level.
- Request proof of results: Look for measurable success. Ask for testimonials, client references, or past performance data. A trustworthy agency should be able to demonstrate how they've helped brands grow through SEO.
- Discuss pricing early: Don't wait until the end of the sales process. Clarify rates and engagement models (retainer vs. project) early to avoid surprises and misalignment.
- Request a tailored proposal: Once you’ve shortlisted your top 2–3 agencies, ask each for a detailed proposal. This should include how they work, what they’ll deliver, timelines, and cost. Consider booking discovery calls or in-person meetings to evaluate chemistry and approach.
- Choose for long-term success: The best agency isn't just a supplier—it’s a strategic partner. Choose the agency that aligns best with your values, communication style, and long-term vision.
What questions should I ask an ecommerce SEO company before choosing them?
When you're exploring ecommerce SEO agencies, asking the right questions is essential. It helps ensure the agency is a good fit for your goals, industry, and expectations—and that their team can truly deliver what they promise. Below is a comprehensive list of questions you can ask during the discovery or pitch process.
- What is your background and how long have you specialised in ecommerce SEO?
- Can you share a portfolio of successful ecommerce SEO projects or case studies?
- Have you worked with businesses in my industry? What specific challenges do you typically see?
- How is your team trained, and how do you stay up to date with modern SEO practices?
- What kind of ecommerce SEO do you focus on—technical, on-site, off-site, or all of the above?
- What does your typical team structure look like for ecommerce clients?
About the agency:
- Which ecommerce platforms do you specialise in (Shopify, Magento, WooCommerce, etc.)?
- How do you conduct a technical SEO audit for ecommerce websites?
- What is your keyword research process, and how do you map it to ecommerce-specific pages?
- How do you approach optimisation for product and category pages?
- What is your link-building and digital PR strategy for ecommerce?
- Do you offer additional services like CRO, paid search, or social media marketing?
- How do you define and document deliverables in a project or retainer?
- How often will you report on progress, and what metrics do you prioritise?
- How do you communicate with clients—what’s your cadence and format for updates?
- What level of post-project or ongoing support do you offer?
- What is your pricing structure? Are there any hidden or additional costs we should expect?
- Conversion Rate: As organic traffic increases, track how that traffic converts. If your SEO strategy is targeting high-intent users, you may see your conversion rate improve. Compare conversions from organic search before and after implementation.
- Number of Ranking Keywords: Monitor how many keywords your site ranks for in Google. Even if you're not ranking high yet, an upward trend in total keywords is a strong early signal of SEO success.
- Average Ranking Position: This measures your site's average placement in SERPs. It may dip initially as you start ranking for new keywords, but it’s useful when focusing specifically on your priority search terms.
- Search Impressions: Google Search Console can show how many times your pages are seen in search results. Increasing impressions suggests improved visibility and relevance.
- Clicks from Organic Search: A rise in clicks shows that not only are users seeing your listings, they’re choosing to visit your store. Impressions should convert to clicks over time.
- Click-through Rate (CTR): The percentage of users who click after seeing your listing. Optimising your page titles, meta descriptions, and schema can help improve CTR—even before rankings improve.
- Non-Branded Keyword Traffic: Track performance on keywords that don’t include your brand name. These indicate your ability to reach new customers who weren’t already searching for you.
- Core Web Vitals: Metrics like page speed, visual stability, and interactivity influence user experience and SEO rankings. Google uses these signals as part of its algorithm to assess technical performance.
Services and methodology:
Working relationship and delivery:
By asking these questions early on, you’ll gain a better understanding of how the agency works, what success looks like, and whether they’re the right long-term partner for your SEO strategy.
What does success look like and what are the KPIs for an ecommerce SEO agency?
Success in ecommerce SEO is ultimately about ranking higher for your target keywords, increasing organic traffic, and growing sales through search. But because SEO is a long-term strategy, these top-line results can take time to materialise. In the meantime, there are key performance indicators (KPIs) you can use to track progress and understand whether your strategy is moving in the right direction.
Reviewing these KPIs regularly helps you and your SEO agency align on progress and keep your strategy focused on long-term growth.
Optimising for AI Shopping & ChatGPT
The rise of conversational AI, including tools like ChatGPT, is reshaping how customers discover and interact with ecommerce brands. At Charle, we believe the future of SEO includes optimising stores specifically for AI shopping and chat, as these technologies become central to the customer journey. With platforms like Shopify actively collaborating with OpenAI to integrate AI shopping capabilities, ecommerce businesses have a huge opportunity to future-proof their SEO strategies and stay ahead of the curve.
To optimise your store for AI shopping, start with the fundamentals: your product data must be clean, descriptive, and structured. AI tools rely on clear, natural language to understand and recommend products, so writing high-quality titles, detailed descriptions, and well-optimised meta data is essential. Adding structured data, such as schema markup for products, reviews, and availability, helps AI systems better interpret your content for surfacing in conversational queries.
Content strategy also plays a vital role. Instead of just focusing on keywords, brands should create content that mirrors the way people ask questions in real life. FAQs, buyer guides, and long-form explainers that use conversational phrasing are more likely to be picked up in AI-generated search results. Equally important is site speed and mobile performance—Google and AI tools alike prioritise stores that offer a seamless user experience.
You should also think about how your store's navigation, collections, and feeds are structured. Logical, user-friendly organisation helps AI draw meaningful links between products, categories, and search intent. And while AI may be evolving quickly, traditional SEO best practices still matter: backlink quality, content authority, and ongoing CRO efforts all continue to influence visibility.
For a deep dive into how AI is transforming ecommerce and how to prepare your Shopify store, read our full article: How to optimise your Shopify store for ChatGPT and AI shopping.
Conclusion
That's a wrap! Thank you for exploring our carefully curated list of the top 23 ecommerce SEO agencies. If you're looking to make a difference in your organic rankings, maximise site speed, and create more opportunities to attract buyers, our ecommerce SEO experts are here to help. Whether you run your store on Shopify, Wix, Squarespace, Adobe Commerce, or another CMS, we provide tailored SEO campaigns designed to boost domain authority, improve integration with tools like Google Analytics, and ensure your ecommerce marketing strategy aligns with your business objectives.
From retailers expanding into new marketplaces to businesses tackling complex SEO issues, we offer flexibility and innovation to drive results. Whether you're targeting specific locations such as London, TX, New York, Chicago, San Francisco, or developing a full international strategy, we can guide you toward success. Let’s build a strategy that enhances your features, connects with your target audience, and takes your ecommerce business to the next level.
Charle X Ecommerce SEO
Ready to optimise your SEO and unlock new growth? Our dedicated team specialises in Shopify SEO services and broader ecommerce SEO solutions. We combine deep technical expertise and creative strategy to deliver bespoke solutions tailored to your brand’s unique needs. Whether you're seeking to improve search rankings, accelerate site performance, or expand globally, Charle is your partner for sustainable ecommerce success.
Get in touch with us today via our contact page to start your journey toward better SEO performance and ecommerce growth.
