Customer Data Sync is just one of many functions made possible by the recently announced Okendo-Klaviyo integration. This highly anticipated partnership combines the value of user-generated content with the power of sophisticated email marketing.
The functionality is enabled by
Okendo’s first-party customer data collection feature,
Attributes. Attributes enable retailers to develop a granular understanding of their customers, by analyzing the data they reveal in product reviews. For example, an apparel brand can collect insights into a customer's exact size, height, or body shape.
This is a unique opportunity to gain an understanding of their likes, needs, dislikes and motivations. They’re talking about your products — but they’re really telling you about themselves.
Customer Data Sync takes the data gathered by Attributes within Okendo, and makes it accessible within
Klaviyo’s customer data platform.
What does this mean for your marketing team?
Access to a whole new world of customer insights. These can be used to fuel highly personalized customer experiences, across a wide range of campaign types.
Beyond the more standard attributes such as gender and age, the information that Okendo can pull together via Attributes delves deeper into customers’ motivations, product requirements, interests and more.
The result? Campaigns benefit from truly advanced segmentation so they can be laser-targeted to delight, inspire and convert customers every time.
How to use Customer Data Sync to enhance your campaigns
The feedback a customer gives after making a purchase should tangibly impact the way your brand engages with them in the future.
The new Customer Data Sync functionality offers brands and retailers better insight into how they should be communicating with their customers, based on their individual experience.
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