50+ Shopify Statistics You Need to Know in 2026

Shopify Revenue Statistics

Shopify's financial performance continues to set records. The platform has achieved consistent double-digit growth, establishing itself as one of the most valuable technology companies globally.

1. Shopify reported total revenue of $8.88 billion in 2024. This represented a 26% increase year-over-year and marked Shopify's seventh consecutive quarter with revenue growth exceeding 25%. (Omnisend)
2. Q1 2025 revenue reached $2.36 billion. Shopify continued its growth trajectory into 2025 with first-quarter revenue of $2.36 billion, demonstrating sustained momentum across merchant solutions and subscription services. (DemandSage)
3. Revenue and GMV both grew by over 30% in Q3 2025. The third quarter of 2025 saw Shopify achieve 32% growth in both revenue and gross merchandise volume, with international revenue growing 33% alone. (Digital Commerce 360)
4. Shopify is projected to exceed $12 billion in annual revenue by 2026. Analysts project a 29% compound annual growth rate from 2023 to 2026. (Uptek)
5. Shopify's market capitalisation exceeded $180 billion in January 2026. Trading on the NYSE under ticker SHOP, Shopify's valuation makes it one of the 100 most valuable companies globally. (Companies Market Cap)

Gross Merchandise Volume (GMV) Statistics

Gross merchandise volume represents the total value of sales processed through Shopify's platform, demonstrating the real-world economic impact of Shopify merchants.

1. Shopify merchants processed $292.3 billion in GMV during 2024. This record figure represented a 24% increase over the $235.9 billion recorded in 2023. (Red Stag Fulfillment)
2. Shopify surpassed $1 trillion in cumulative GMV in 2024. A historic milestone, Shopify crossed the trillion-dollar threshold for total sales ever processed through its platform. (Omnisend)
3. Q1 2025 GMV reached $74.75 billion. First-quarter 2025 saw approximately 23% year-over-year GMV growth compared to 2024. (DemandSage)
4. Shopify merchants generate over $444 billion in global economic impact. Beyond direct sales, Shopify merchants contribute substantially through job creation and supplier relationships. (The Social Shepherd)
5. Over 875 million consumers purchased from Shopify stores in 2024. The platform's reach extends to nearly a billion shoppers annually. (Yaguara)

Market Share Statistics

Shopify has become the dominant force in ecommerce platforms, particularly in North America.

1. Shopify holds 10.56% of the global ecommerce platform market. This positions Shopify as the second-largest ecommerce platform globally. (Red Stag Fulfillment)
2. Shopify commands 30% of the US ecommerce platform market. In the United States, Shopify leads all competitors, with WooCommerce at 18% and Wix Stores at 15%. (MobiLoud)
3. Among high-traffic websites, Shopify holds 28.8% market share. When analysing the top one million websites globally, Shopify's dominance increases substantially. (Yaguara)
4. Shopify captures 23% of the top 100,000 websites using ecommerce platforms. Among the highest-traffic ecommerce sites, Shopify outperforms WooCommerce at 18%. (ECDB)
5. Shopify's checkout converts up to 36% better than competitors. A study by a leading global consulting firm found an average conversion improvement of 15%. (Shopify Enterprise)

Merchant and Store Statistics

The number of merchants using Shopify continues to grow as the platform expands into new markets.

1. There are approximately 5.6 million live Shopify stores worldwide. Including subdomains, the total exceeds 9.6 million active storefronts. (Store Leads)
2. Over 9.7 million Shopify stores have been created since the platform launched. This includes both currently active stores and those that have closed. (Craftberry)
3. Shopify stores increased by 18% year-over-year in Q4 2025. Growth remains strong, with particular acceleration in international markets. (Sumtracker)
4. The United States hosts 2.67 million Shopify stores. This represents approximately 39% of all active Shopify stores globally. (DemandSage)
5. 54% of all Shopify merchants are based in North America. Europe, Middle East and Africa account for 25%, Asia Pacific 14%, and Latin America 5%. (eDesk)
6. Merchants operate in more than 175 countries. Shopify's global footprint spans virtually every market. (Yaguara)
7. Shopify has 5.88 million daily active users. The platform sees approximately 176.5 million visits per month. (DemandSage)

Shopify Plus Enterprise Statistics

Shopify Plus serves high-growth and enterprise merchants with advanced features and dedicated support.

1. Over 47,000 live websites use Shopify Plus. The enterprise tier has grown from approximately 25,000 merchants in 2022. (Uptek)
2. Shopify Plus merchants report average year-over-year growth of 126%. Enterprise merchants with sales from $1 million to $500 million have seen exceptional growth. (Marketing LTB)
3. 55% of Shopify Plus merchants are based in the United States. This represents approximately 26,000 US-based enterprise stores. (Red Stag Fulfillment)
4. Shopify Plus stores account for 9% of the top one million internet sites. Despite representing just 0.22% of all Shopify stores, Plus merchants generate significantly higher revenue. (Uptek)
5. Major brands on Shopify Plus include Gymshark, Allbirds, Pepsi, and Kylie Cosmetics. Gymshark generates over $556 million in annual revenue through the platform. (Uptek)
6. The UK has over 5,700 Shopify Plus stores. Britain represents the largest European market for Shopify's enterprise tier. (The Social Shepherd)

For brands considering Shopify Plus, our Shopify Plus agency services provide expert guidance on migration and optimisation.

Black Friday Cyber Monday Statistics

Black Friday Cyber Monday represents the peak sales period for ecommerce, showcasing Shopify's scale and reliability.

1. Shopify merchants generated $14.6 billion in sales during BFCM 2025. A 27% increase from the previous year, with over 81 million shoppers purchasing from Shopify stores. (Shopify News)
2. Peak sales during BFCM 2025 reached $5.1 million per minute. At 12:01pm EST on Black Friday, Shopify processed its highest-ever sales rate. (Shopify News)
3. Over 94,900 merchants had their highest-selling day ever during BFCM 2025. The weekend also saw 15,800 entrepreneurs make their first-ever sale on Shopify. (Yahoo Finance)
4. BFCM 2024 generated $11.5 billion in sales. The previous year's record saw 76 million customers purchase from Shopify stores. (Shopify News)
5. Cross-border orders represented 16% of all BFCM 2025 orders. International commerce continues to grow. (Shopify News)
6. Shop Pay usage increased 39% year-over-year during BFCM 2025. Shopify's accelerated checkout saw substantial growth. (Shopify News)
7. Average cart value during BFCM 2025 was $114.70. Top-selling categories included cosmetics, clothing, activewear, and fitness products. (Shopify News)

Checkout and Conversion Statistics

Checkout experience directly impacts revenue. Shopify's investment in Shop Pay has created measurable advantages.

1. Shop Pay increases conversion rates by up to 50% compared to guest checkout. The accelerated checkout has over 150 million users globally. (Shopify Enterprise)
2. Shop Pay increases mobile conversion by 91%. On desktop, the improvement is 56%. (BOGOS)
3. Shop Pay provides an average 9% conversion lift across all checkouts. For returning customers, the lift increases to 18%. (Uptek)
4. Customers check out up to 4 times faster using Shop Pay. Speed matters for conversion. (Shopify Enterprise)
5. The average Shopify store converts 1.4% to 1.8% of visitors. Stores above 3.2% rank in the top 20%, while 4.7%+ places in the top 10%. (Red Stag Fulfillment)
6. Average checkout completion rate on Shopify is 45%. Nearly half of users who add items complete the purchase. (Uptek)
7. 75% of shoppers are more likely to complete a purchase when one-tap checkout is available. Accelerated checkout is now expected. (Popupsmart)

Learn more about Shopify's checkout in our guide to Shopify's one-page checkout.

UK and European Statistics

The United Kingdom represents Shopify's largest European market and second-largest globally.

1. The UK has approximately 208,000 live Shopify stores. This makes Britain the second-largest Shopify market globally. (The Social Shepherd)
2. Shopify holds 23% market share in the UK ecommerce platform market. This positions Shopify just behind Wix Stores at 24%. (Red Stag Fulfillment)
3. UK Shopify stores grew by 37% year-over-year in Q1 2024. Growth in Britain outpaced many other regions. (Sumtracker)
4. England hosts 163,461 Shopify stores, with Scotland at 9,025 and Wales at 5,104. The regional distribution reflects population patterns. (Sumtracker)
5. Europe has approximately 665,000 Shopify stores. Germany hosts around 133,000 stores after the UK. (eDesk)
6. Shopify accounts for 25-27% of merchants in the EMEA region. International revenue grew 33% in Q3 2025. (Red Stag Fulfillment)
7. 53.4% of UK Shopify merchants are active on Instagram. Facebook follows at 37.9%, with Twitter at 14.6%. (Sumtracker)

Our Manchester Shopify agency and Shopify experts team work with UK brands to optimise their stores.

Company Statistics

Understanding Shopify as a company provides context for its strategic direction.

1. Shopify employs approximately 8,100 people as of 2025. The company reduced from a peak of 11,600 in 2022, with over 4,000 engineers. (MacroTrends)
2. The Shopify App Store hosts over 12,300 apps. Approximately 87% of merchants use apps, installing an average of six per store. (Uptek)
3. Over 3,800 developers build on the Shopify App Store. Since 2020, the ecosystem has seen 16 million app installs. (Meetanshi)
4. 68% of Shopify traffic comes from mobile devices. Mobile checkout accounts for 79% of purchases. (Customcy)
5. Shopify announced integration with ChatGPT in September 2025. The partnership brings commerce into AI chat interfaces. (Omnisend)
6. Shopify's free cash flow reached $1.9 billion in the trailing twelve months. Operating cash flow of $1.92 billion demonstrates strong financial position. (Stock Analysis)

Key Takeaways

These statistics paint a picture of a platform integral to global commerce:

Scale and Growth: With nearly $300 billion in annual GMV and consistent 25%+ revenue growth, Shopify has achieved scale that benefits merchants through negotiating power with payment processors and technology partners.

Checkout Excellence: Shop Pay's conversion advantages are substantial. The 91% mobile conversion improvement alone justifies consideration for any merchant evaluating platforms.

Enterprise Momentum: Shopify Plus growth from 25,000 to over 47,000 merchants in three years demonstrates increasing acceptance among larger businesses.

UK Market Strength: With 208,000 stores and growing, Britain represents a mature but still expanding market where Shopify competes effectively.

If you're considering Shopify or looking to optimise an existing store, our team at Charle can help. As a Shopify Plus agency, we've helped over 100 brands launch and grow. Get in touch to discuss your project.