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shopify ecommerce marketing calendar

Ecommerce Marketing Calendar 2021

Well thank goodness 2020 is over! It's 2021 and it's time to start looking up! Ecommerce is absolutely booming right now and it's vital to keep your customers engaged with a fruitful ecommerce marketing calendar. Here's our guide on the key dates you should consider for 2021!
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The Ultimate Ecommerce Marketing Calendar 2021

We advise you to consider some of these key dates for your promotions, social media campaign ideas and even onsite content to engage customers too! Follow our ecommerce marketing calendar 2021 to keep your customers interested and maximise those conversions.


The new year is here, it's time to get your customers engaged again and push the January blues away!
  • 1st January – New Year’s Day
  • 1st – 31st January – Dry January/Ginuary/Veganuary
  • 6th January – National Shortbread Day
  • 18th January – Blue Monday
  • 19th January – International Popcorn Day
  • 25th January – Burns Night
  • 26th January – Australia Day
  • 27th January – Chocolate Cake Day


Allow your customers to fall in love with your store this valentines. What are you going to offer your customers?
  • 1st February – 28th February – Black History Month (US/CA)
  • 1st February – 28th February – LGBT History Month
  • 5th February – World Nutella Day
  • 6th February – Nations Begins
  • 7th February – Super Bowl Sunday
  • 9th February – National Pizza Day
  • 12th February – Chinese New Year (Year of the Ox)
  • 14th February – Valentine’s Day
  • 14th February – BAFTA’s
  • 15th Singles Awareness Day
  • 16th February – Pancake Day | Shrove Tuesday
  • 17th February – Ash Wednesday
  • 17th February – Random Act of Kindness Day
  • 20th February – Love Your Pet Day


Changing with the seasons, Spring forward your ecommerce strategy with March dates.
  • 1st  March – St David’s Day
  • 3rd March – World Wildlife Day
  • 4th March – World Book Day
  • 8th March – International Women’s Day
  • 14th March – Mother’s Day
  • 17th March – St Patrick’s Day
  • 20th March – First Day of Spring
  • 21st March – World Poetry Day
  • 25th March – International Waffle Day
  • 27th March – Earth Hour
  • 28th March – Clocks go forward at 1am


Blow the April showers away with a killer strategy for Easter.
  • 1st  April – April Fool’s Day
  • 2nd April – Good Friday
  • 4th April – Easter Sunday
  • 5th April – Easter Monday
  • 10th April – Siblings Day
  • 11th April – National Pet Day
  • 19th April – Bicycle Day
  • 21st April – National Tea Day
  • 22nd April – Earth Day
  • 23rd April – St George’s Day


May the fourth be with you and your customers keep on coming back.
  • 3rd May – May Day
  • 4th May – Star Wars Day
  • 5th May – Cinco De Mayo
  • 11th May – National Eat What You Want Day
  • 12th May – Eid al-Fitr
  • 13th May – World Cocktail Day
  • 15th May – FA Cup Final | English Wine Week Begins
  • 16th May – International Day of Light
  • 17th May – World Baking Day
  • 20th May – World Bee Day
  • 18th-22nd May – Chelsea Flower Show
  • 28th May – World Hunger Day
  • 29th May – Champion’s Legal Final | National Biscuit Day
  • 31st May – Spring Bank Holiday


We are about to be half way through the year . . . . how consistent has your ecommerce marketing strategy been?
  • 1st June – Beginning of Summer | Global Day of Parents
  • 1st June – 30th – Pride Month
  • 12th June – Queen’s Official Birthday | World Gin Day
  • 15th June – National Beer Day (UK)
  • 20th June – Father’s Day
  • 21st June – International Day of Yoga
  • 21st June – Summer Solstice
  • 24th June – Midsummer’s Day
  • 25th June – National Cream Tea Day
  • 26th June – London Pride | Tour De France Starts
  • 28th June – Wimbledon Starts (ends 11th July)


School's out for summer are you pushing your products enough? More time to buy!
  • 4th – 5th July – American Independence Day
  • 7th July – World Chocolate Day
  • 14th July – Bastille Day
  • 17th July – World Emoji Day
  • 19th July – Eid-al Adha
  • 22nd July – School Holidays
  • 23rd July – Tokyo Olympics Opening Ceremony
  • 31st July – National Avocado Day


The month of bank holidays means one thing - more time to buy online. Too early for Christmas?
  • 1st August - Edinburgh Fringe Festival starts
  • 2nd August – Summer Bank Holiday
  • 6th August – International Beer Day
  • 8th August – International Cat Day | Tokyo Olympics Closing Ceremony
  • 9th August – Book Lovers Day
  • 19th August – World Photo Day
  • 26th August – National Dog Day | National Burger Day
  • 29th – 30th August – Notting Hill Carnival
  • 31st August – Summer Bank Holiday


The final quarter of the year are you ready to smash it? Is it still too early to start thinking about Christmas?
  • 4th September - World Beard Day
  • 5th September – Back to School (differs per school)
  • 6th September – Read a Book Day
  • 12th September – National Chocolate Milkshake Day
  • 13th September - Roald Dahl Day
  • 16th September – World Guacamole Day | 100 Day until Christmas
  • 27th September – World Tourism Day


Don't scare your customers away this Halloween, keep them coming back!
  • 1st – 31st October – Black History Month (UK)
  • 1st – 31st October – Breast Cancer Awareness Month
  • 1st – 31st October – Go Sober for October (Stoptober)
  • 1st October – International Coffee Day | World Vegetarian Day
  • 3rd October - Grandparent’s Day
  • 4th October - World Animal Day
  • 10th October – World Mental Health Day
  • 16th October – World Food Day
  • 22nd October – National Nut Day
  • 25th October – World Pasta Day
  • 26th October – National Pumpkin Day
  • 29th October – National Cat Day
  • 31st October – Halloween | BST ends


We hope you've thought about Christmas because it's just around the corner! Also don't forget, November is one of the biggest ecommerce months!
  • 1st – 30th November – Movember (Men’s Health Awareness Month)
  • 1st November – World Vegan Day
  • 5th November – Guy Fawkes Night
  • 11th November – Remembrance Day
  • 13th November- World Kindness Day
  • 14th November – Remembrance Sunday
  • 20th November - World Children’s Day
  • 25th - November - Thanksgiving
  • 26th November – Black Friday
  • 29th – November – Cyber Monday
  • 30th November – St Andrew’s Day


Your final month of the year is here, it's time to sell sell sell!
  • 4th December – National Cookie Day
  • 14th December – Christmas Jumper Day
  • 21st December – Winter Solstice
  • 24th December - Christmas Eve
  • 25th December – Christmas Day
  • 26th December – Boxing Day
  • 31st December – New Year’s Eve
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