Au Départ
Delivering Parisian Luxury with Shopify Plus
Shopify Plus Bespoke Store Design & Development
Au Départ
Shopify Plus Bespoke Store Design & Development
Au Départ was founded way back in 1834. The brand reached great success in the 1920s, when it was considered as one of the four greatest French trunk-makers alongside Louis Vuitton, Goyard and Moynat. Some decades later, Au Départ, already merged with competitor Moynat, entered a ‘sleeping mode‘ in 1976. Now the brand is back again with a really fresh take on bespoke trunks, bags, accessories and high-tech for cosmopolitan nomads. To bring this fresh vision to life, Au Départ chose Charle to design and develop a bespoke Shopify build, whilst migrating from Commercelayer and WordPress.
The design is what truly makes this project special. It was vital that we captured a creative design style that was brand consistent and delivered a luxury on-site expeirence . We conducted full brand and ecommerce discovery examining key brand guide considerations, competitors, and the current online presence of the brand. This enabled our creative team to ensure that the design phase matched Au Départ’s image, goals, and mission for this exciting project. The store is minimalist, sleek and product-centric whilst offering an entirely branded experience.
Our dedicated Shopify development team built an entierely custom Shopify theme that leverages the very best frameworks and speed optimisation. The store features custom built filtering, advanced search integration powered by Algolia and a UX that allows products to be discovered with ease. The store leverages Shopify Online Store 2.0 leaving Au Départ's marketing in control.
We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
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