Membership Case Study
Growing 111SKIN with Shopify Plus
Shopify CRO, Design & Development
Since starting CRO Roadmap
46%
Higher Conversion Rate
21%
Increase in Revenue
4%
Increase in AOV
Membership Case Study
Shopify CRO, Design & Development
46%
Higher Conversion Rate
21%
Increase in Revenue
4%
Increase in AOV
111SKIN combines Dr Yannis' unparalleled understanding of the skin with Eva's unique connection to our customers. Together, they work in synergy to pioneer the development of each formula, all while upholding a dedication to excellence and culture of relentless innovation. Informed by over 30 years of medical experience and more than 20 years of in-clinic practice at 111 Harley St., Dr Yannis spearheads 111SKIN's research and development. Eva is the embodiment of 111SKIN. Her affinity with our customers and their needs is profound, informing everything from the look and feel of our products to the visual presence of the brand. We partnered with 111SKIN to deliver ongoing support and on-site growth strategies with Charle Memberships to support the continued online growth and CRO strategy of the brand.
We partnered with 111SKIN to deliver an iterative, data-led strategy for growth. We leverage our strategic audits, road mapping, design, and development to deliver improved on-site experiences. Each deployment involved specific changes in a bit to improve a specific KPI for example improved product pages, implementation of user-generated content and easier product discovery. Each update is split A/B testing to measure the impact of our work and ensure that changes are revenue-generating.
Creating an experience that allows customers to find cosmetic products suitable for them, can be one of the biggest challenges within the beauty industry. We've delivered an intelligent & personalised on-site quiz that captures specific information about the customer to provide a tailored skincare routine based on their answers. The quiz asks questions such as age, skin concern and the desired number of steps to product its results, whilst capturing customer information to continue email marketing campaigns and maximise customer lifetime value.
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