Shopify CRO Agency Helping Brands Maximise Conversions

A Shopify CRO (Conversion Rate Optimisation) agency helps improve the percentage of your website visitors who complete a desired action, typically a purchase. At Charle, we use a data-led process to identify barriers across your customer journey — from poor navigation to friction at checkout. Our team runs audits, analyses user behaviour, develops a testing roadmap, and implements changes across design, UX, and development. Unlike generalist agencies, a Shopify CRO agency like Charle is tailored to the unique behaviour of ecommerce users on Shopify and Shopify Plus, ensuring the improvements we deliver align with platform best practices and drive measurable outcomes.

CRO delivers incremental gains across your key performance indicators. These typically include increases in conversion rate, average order value (AOV), customer lifetime value (LTV), and reductions in bounce rate or cart abandonment. The results depend on your starting point and traffic volume, but most brands begin seeing meaningful improvements within a few months. We focus on sustainable growth, not short-term fixes — which means testing, learning, and continually evolving your site to improve how users engage and convert. Our approach ensures every test is measured, documented and optimised for return on investment.

As a CRO agency specialising in Shopify, we offer a full range of services designed to improve on-site performance. This includes conversion audits, user behaviour analysis, A/B and multivariate testing, UX and UI optimisation, creative design, Shopify development, heatmap analysis, funnel refinement, and KPI reporting. Our services are delivered through an ongoing membership model, meaning we're able to support continuous optimisation rather than one-time fixes. From strategy to execution, our team works closely with yours to prioritise high-impact opportunities and implement improvements at every stage of the user journey.

We use a combination of tools such as Shoplift and bespoke testing frameworks built into your Shopify store. A/B testing allows us to compare two variants to determine which performs better, while multivariate testing helps analyse the impact of multiple variables at once. Our developers build and deploy controlled experiments, ensuring clean data collection and minimal disruption to your live store. Each test is run until we achieve statistical significance, with clear reporting on the impact of every change.

While there's no strict minimum, A/B testing becomes more reliable with higher traffic volumes — typically 10,000 monthly visitors or more. That said, if you don’t meet this threshold, we’ll still run CRO initiatives based on user insights, heatmaps, customer feedback and session recordings. Not every improvement needs statistical testing to be valuable. We’ll tailor our approach to your store’s data set and work with you to find meaningful optimisation opportunities, regardless of your current scale.

Timelines for results can vary depending on the volume of traffic, the scope of changes, and the complexity of your store. Many brands begin to see positive changes in performance within 4 to 8 weeks. This includes early wins from quick fixes as well as insights gathered through user research and testing. Long-term impact comes from continuous experimentation, where we test, refine and scale what works. With regular reporting and a clear roadmap, you'll always know what's being worked on and why — and how it's contributing to your growth.