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Ecommerce SEO Agency London

Your trusted ecommerce SEO agency that grows organic traffic.

Shopify SEO Agency Design Services Development Services Ecommerce CRO

We are leading ecommerce SEO specialists who help brands rank high on search engines, to maximise organic traffic and sales. We optimise the content on your ecommerce store, inline with our strategic keyword research alongside our digital PR strategy our ecommerce SEO specialists today to discuss your ecommerce SEO strategy.

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Charle is an award-winning ecommerce agency & SEO experts, with offices based in London, who partner with ambitious brands across the globe to grow their ecommerce stores and enhance online visibility.

With offices in London, UK, we are an accredited ecommerce SEO agency & ecommerce seo company that partners with ecommerce brands to offer search engine optimisation services including content, strategy and pr services with a difference, that will level up your organic search growth inline with your long-term goals.

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Our SEO plans enhance performance to help ecommerce brands rank higher with targeted keywords.

Our tailored approach is informed by our foundations of ecommerce stores. We combine the power of keyword research, technical optimisation, on-page & content, backlinks and relentless data information analysis; our proven approach to deliver commercially driven results. We'll explore your competitors in terms of keywords they are targetting and also look for areas of opportunity they may be missing. We use the very best technology within the SEO industry to gain the insights and data required to formulate a powerful SEO strategy. We begin our ecommerce SEO strategies with target audience & keyword research that considers the intent of the search. Focussing on keywords that deliver traffic most likely to purchase & buy is a vital part of a commercial via SEO strategy. Our attention to detail, meticulous work effort and quality analysis creates a roadmap that is hollistic to deliver a results-focussed course of action giving our offering a real difference to the majority of competition and other ecommerce seo experts & companies.

We also explore your competitors, and others, top-performing traffic keywords to understand how we can compete and identify gaps in their rankings. Our strategies also dive into the existing on-site experience to identify core page improvements, the internal link strategy and clusters of similar content. Our development team provide thorough technical audits to maximise on-site efficiencies in our search strategy. The final pillar of our e-commerce SEO agency strategies is building strong and focused digital PR campaigns to build quality backlinks, maximising the trust leading search engines have for your store and therefore increasing exposure to your target audiences & markets.

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Cambridge Satchel

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Ecommerce SEO Agency UK Driving Growth for Ambitious Brands

43% of Ecommerce Traffic Comes from Google Search: Insights into Current Trends

Are you missing out on potential new customers who are looking for your products via organic search? If you are running your ecommerce store, then you should consider SEO to increase your rankings and gain exposure from more of your customers. Google powers over 85% of all web searches and has an algorithm to rank websites. SEO (Search Engine Optimisation) is a strategy to improve the rankings, targetting specific keywords that your customers are searching to allow you to gain more traffic to your products to increase sales, leads, ROI, revenue & conversions from your store. We'll explore your product range to hypothesise and suggest keywords that customers might search for. We'll then leverage our tools to understand the search traffic before formulating a strategy to target keywords that may be of value. Our process combines a multitude of skills such as technical optimisation, link building & content optimisation combined with our wealth of knowledge to bring success to your ecommerce business.

Whilst we have a wealth of SEO experience, our niche and specific experience within ecommerce allows us to offer specialist strategies for ecommerce brands. We understand the strict and controlled structure that ecommerce may bring - this means that we have to consider the nuances that your ecommerce platform brings including URL structures, sitemap formation and internal-linking strategies. We are a specialist ecommerce multi-disciplinary team ready to support you to maximise your organic search strategy.

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Ecommerce Keyword Research for Effective SEO Strategy: Insights from Google's Search Trends

SEO Strategies created around your customer's searches with a focus on content marketing

A word or phrase that best describes a page or business is called a keyword. The keyword that a webpage focuses upon, not only should be relevant to the content of the page but also should consider the search trends of your customers to ensure the words you rank for bring value to your business. We'll work with you, to choose keyword targets that have the requirement intent needed to achieve success. Understanding the searches that your customers use, allows us to devise a strategy to help you improve your rankings on search terms that will give you more exposure to potential customers. We'll also consider additional data where possible such as PPC performance. Keyword research is at the very core of our ecommerce specialist SEO strategies, we'll use leading tools to compare search volumes, ranking difficulty and even keywords your competitors rank on too. Our strategies are built with commercial insight to set us apart from other agencies.

Keywords can be highly competitive within the ecommerce space and products may be very similar by name, it's vital to understand how search engines produce different results and name products accordingly. We'll search for niche keywords that may be untapped allowing you to receive faster results in a realistic timeframe. Similarly, we'll use the structure of product ranges to focus on targeted search targets. Not only do our ecommerce SEO strategies embody the specific structures that ecommerce stores require but we also leverage keywords to funnel customers into the most appropriate customer journey - to maximise conversions.

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Ecommerce SEO Agency London Specialising in Shopify Solutions

Building content on your store with content marketing to engage customers and enhance reach.

By the nature of leading search engines, ensuring that content is recent, relevant and continuous is a vital part of a strong and progressive SEO strategy. Reviewing both existing content on the site and creating new targetted content are both equally important. We'll optimise all page types across your store including blog posts, product pages, collection pages, images alt tags, product categories and associated editorial content. Content is used to target specific search terms to maximise the impressions that you receive from search engines. On-site content SEO optimisation is also vital, your core pages of your store are the place that tells Google what your business is all about - as an ecommerce SEO agency, we'll work with you to optimise some on-site content with your keyword targets in mind. You can work collaboratively using the Shopify CMS too. Optimised content allows you to reap the advantage targetted organic traffic has to offer. We optimise in several ways including our subjective improvements and technical aspects combined with the power and features of AI for content relevancy. Whilst we want to write content that is likely to rank well we also aim to protect brand tone of voice and deliver a key and valuable message on your store.

We'll create content around key topics to maximise the relevancy of the keyword targets and send search engines trust signals around the topics we wish to rank on. We'll review product titles, page schema and product descriptions to consider key platforms such as Google Rich Search results and Google Shopping. Our team will always share new content ideas with you to help you make an informed and on-brand choice. We'll typically leverage existing analytics to help inform future content strategies to focus on key growth areas whilst tracking improvements too.

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Ecommerce SEO Services for Enhanced Visibility on Google Search Engines

Digital PR Strategies for Retail Success

As ecommerce SEO specialists, we don't just consider content and keyword research within our strategies - we also consider the importance of building backlinks from reputable and relevant sources. Google uses backlinks as a metric of your presence amongst the web and other websites - i.e. if other websites link to yours then your site must be great! Google also considers the reputation of the store that links to yours; known as domain authority to help decide who ranks at the top. We'll craft idea-focused digital PR strategies to find backlink opportunities to maximise search visibility!

Our specialist digital PR team maximise the exposure you have to be featured by other reputable websites in your industry. Digital PR not only increases referral traffic to your store but also acts to improve the reputation of your domain name. Digital PR builds the trust of your store and improves ranking as part of our full e-commerce specialist SEO strategy. Our team assess the authority of the backlink opportunities and ensures they have relevance to your business for ultimate impact. Our digital PR seo strategies are meticulously planned for long-term trustworthy results.

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Ecommerce SEO Agency with Proven Strategies

Technical Optimisation For Search Engine Pages.

We combine our SEO excellence with technical expertise to work not only with content and link improvements but also to optimise the elements and code of your store with the goal of maximising performance, speed and user experience. By adopting key development practices, we improve the crawlability of the store and indicate a positive user experience for customers - both are positive ranking factors for major search engines. We explore page structure, structured data, reviews, themes, URL optimisation, performance & speed, core web vitals, product descriptions, security and more within our audits. By identifying SEO issues & problems from our technical SEO audit, we craft a clear developmental roadmap for a performance-driven SEO strategy & success. Our team only work with Shopify SEO stores at current we cannot support magento, wordpress, woocommerce, bigcommerce, ebay, or others at current.

Our technical SEO strategies also include full site crawls to review the links within the site, 404s and internal links to form our recommendations. We'll review store schema markup for review, data markup, navigation, product schema, store schema and more, whilst assessing it for validation. We also have a wealth of experience with international SEO strategies so managing HREFLang tags and on-site canonicals would be included within our audits. Lastly, we optimise stores for site speed including image optimisation, core-web-vital, javascript optimisation and more.

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International Ecommerce SEO Agency Driving Growth

Expand Globally with International Ecommerce SEO.

Expanding ecommerce globally can be a challenge and requires experience and skill to ensure that organic search exposure reaches maximum potential. It is also vital to protect your originating rankings when attempting to expand reach to other locations. Our international SEO strategies can support multi-store or single strategies tailored to the needs of your business. From managing duplicate content with Hreflang and applying specific canonicals to your target territories - our strategies send signals to leading search engines where to rank your store. Our team can provide consultancy on how to structure your domain strategy for internationalisation, leveraging subdomains and subfolders. If you are looking to grow your ecommerce business, retail sales and scale international SEO then look no further. As an ecommerce brand looks to expand globally they typically are looking to increase their size and maximise the users and people finding their store via organic search. Our expert international seo team can support your business with ranking higher and increasing traffic to leading commerce platforms. Leading retailers look to Charle to maximise brand awareness, increase the number of people organically finding their brand and drive traffic from Google or other search engines such as Bing to their ecommerce sites.

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Engagement & Experience SEO Optimisation

Delivering the best experience to maximise rankings.

The experience that your customers have when they visit a page, product, or collection on your store has a huge impact on how your store will rank on search engines. Whilst ensuring that pages are optimised for keywords, backlinks are consistently built and the page is built technically well - Google is increasingly prioritising user-specific KPIs such as bounce rate, time on site and conversion rate to help it understand the value of a page against your competitors.

It's important to remember that Google's primary goal is to deliver the best websites so that its users value the search results it brings. An ecommerce store that is well-designed, easy to use and intuitive is more likely to encourage a customer to stay longer and complete their purchase. If a website has a high bounce rate and customers don't spend long exploring it then this signals to Google that the page is not relevant or engaging and could mean that the website experiences lower rankings in the future.

Conversion rate optimisation or investing in design and development can support a long-term SEO strategy. Features such as easy navigation, mobile responsiveness and clear CTAS send positive behavioural signals back to search engines.

By reducing friction and delivering a seamless browsing experience, e-commerce brands can effectively increase customer satisfaction, improve SEO rankings, and drive more qualified traffic to their site. In today’s competitive landscape, UX and SEO are no longer separate disciplines—they’re deeply interconnected, and investing in one almost always benefits the other. Many of our brands invest in both our CRO memberships and SEO plans to deliver strategic SEO deliverables alongside an improved on-site experience.

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Optimising collections on Shopify for SEO

Product Listing & Collection Page SEO Optimisation

Our agency specialises in optimising Shopify collection pages for SEO, with a focus on UK-based search intent. We ensure each collection page targets commercially relevant keywords that match how British shoppers search online. We optimise headings, meta titles, and descriptions with localised language, and enrich content with engaging, informative copy to reduce bounce rates and boost time on site. Internal linking structures are carefully planned to support crawlability and page authority. We also use schema markup and performance enhancements to ensure Google can easily understand and rank each page effectively in the UK market.

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Vollebak Case Study for Growth
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Product Page SEO Optimisation

Optimising Shopify PDP & Product Pages for SEO.

When it comes to product pages, we apply a blend of SEO and CRO (conversion rate optimisation) best practices to maximise visibility and performance. Each page is fully optimised with unique, keyword-rich product descriptions tailored to UK buyers, compelling meta data, and fast-loading images. We ensure technical accuracy through structured data and alt text, and improve UX with clear CTAs and trust signals like reviews and guarantees. By minimising friction in the purchase journey and aligning each product page with user intent, we help improve dwell time and conversions—two critical KPIs that Google uses to assess value and determine rankings. Our goal is always to turn SEO traffic into loyal customers.

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Ecommerce Specific SEO Expertise

Understanding the nuiance of ecommerce SEO

Our agency deeply understands the unique nuances that come with e-commerce SEO, which sets it apart from traditional, non-ecom SEO. Unlike brochure websites or content-heavy platforms, e-commerce sites—particularly those built on Shopify—present their own set of challenges and opportunities. These include managing dynamic URLs, faceted navigation, pagination, and often hundreds or thousands of collection and product pages. Without the right strategy, these complexities can lead to duplicate content, crawl inefficiencies, and missed ranking opportunities.We approach e-commerce SEO with a commercial mindset, knowing that it’s not just about driving traffic, but attracting the right customers who are ready to convert. We optimise every element with the end user in mind—ensuring pages are aligned with search intent, offer clear information, and guide users smoothly through their journey. This includes everything from technical fixes and structured data to content improvements and internal linking.

Our strategies are also built to adapt to the fluid nature of online retail, factoring in seasonal campaigns, stock changes, and emerging product trends. Whether it's a high-ticket luxury item or fast-moving consumer goods, we tailor our SEO efforts to support sales and long-term growth. In today’s competitive market, we ensure your store remains visible, relevant, and commercially effective.

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Reporting & Analytics

Measuring SEO growth and tracking the impact our SEO strategies have.

Measuring SEO growth and tracking the impact of our strategies is a fundamental part of how we deliver results for our clients. We believe SEO should never be a guessing game—it’s a data-driven discipline that should clearly demonstrate value. From day one, we define key performance indicators (KPIs) tailored to your business goals, whether that's increasing organic traffic, boosting conversions, improving keyword rankings, or driving more revenue through Shopify.We use a blend of tools including Google Analytics 4, Google Search Console, Shopify analytics, and specialist SEO platforms to get a complete view of performance. This allows us to monitor everything from search visibility and click-through rates to bounce rate and time on site. Crucially, we focus not just on driving more traffic, but on driving the right traffic—people who are more likely to convert.

We provide regular, transparent reporting that links our work directly to results, helping you see the impact of every optimisation. Whether it’s technical improvements, on-page enhancements, or content updates, we track how each strategy contributes to your growth. This commitment to measurement ensures we’re always accountable, agile, and able to adapt our approach based on real-world performance and evolving search trends.

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Ecommerce SEO Agency

Join an SEO Plan by Charle for Tailored Solutions

The SEO team at Charle has a proven track record of delivering exceptional results for eCommerce SEO clients across a variety of industries, including fashion, beauty, home, and more. Our expert SEO strategies are designed to address your business needs, increase website traffic, and drive business growth.

Our tailored SEO campaigns focus on tackling the unique challenges of eCommerce websites, including optimising category pages, improving conversion rates, and aligning with your business objectives. From strategy to execution, we ensure your investment delivers measurable returns through clear reporting, actionable metrics, and expert conversion rate optimisation.

With consultants specialising in content marketing, digital PR, SEO fixes, and technical SEO, we create flexible processes that adapt to the ever-changing eCommerce landscape. Our goal is to maximise your presence in search engine results, ensuring your website ranks competitively and attracts the right audience for your business.

Based in the United Kingdom but with experience supporting clients worldwide—including New York—we’re proud to be one of the leading SEO agencies for eCommerce businesses. Whether you're looking to enhance your marketing campaigns, refine your SEO processes, or drive long-term business success, our team is here to help.

Get in touch with Charle today through LinkedIn, Instagram, or directly on our website to share the details of your eCommerce store. Let’s create a multi-disciplinary SEO strategy tailored to your business objectives and help you achieve your full potential in the competitive world of eCommerce.

FAQs

Ecommerce SEO Agency

The time it takes for you to see results with SEO can vary based on your progress however we typically see positive SEO signals within a few months of beginning work. This is subject to when physical work begins and if there is initial strategic analysis before work commences. You can expect to see the true impact of SEO somewhere between 3 and 6 months. SEO is highly subjective and depends on the store that we are working and investment into the services. Every industry will have varying degrees of competition making it difficult to generalise. Speak with our dedicated SEO teams to discuss your the next step of your SEO strategy further and of course answer any enquiries, questions or queries you might have. Our team can also share the cost of our services alongside specific tailored strategies for your business.

Google processes 99,000 searches every second, and Google is a key source of where you can gain more traffic to your website. SEO is a great investment to allow more customers to find you online however only with the right strategy. Search engine optimisation needs a multi-faceted approach that considers on-site content, keyword research, technical optimisation and digital PR to send positive signals to Google and maximise the results. SEO also is an iterative process that requires continual optimisation as the algorithms change and competition works against you too. SEO is a great investment for ecommerce businesses however it is important to note that it does not often bear the fastest results and will take a considerable amount of time to bear results.

An ecommerce SEO agency is a specialized digital marketing firm that focuses on optimizing the search engine visibility and rankings of online stores. These agencies employ a team of experts who are well-versed in the intricacies of the e-commerce ecosystem and possess deep knowledge of search engine optimization (SEO) techniques. Their primary goal is to help ecommerce store owners increase their organic traffic, improve their website's visibility in search engine results pages (SERPs), and ultimately drive more qualified leads and sales. Through a combination of keyword research, on-page optimization, technical SEO audits, link building, content creation, and data analysis, an ecommerce SEO agency can effectively enhance the online presence and profitability of any ecommerce store. Get in touch for pricing.

Ecommerce is a unique type of website with its nuisances meaning that thorough and detailed knowledge of the ecommerce site is required to successfully manage an SEO strategy. For example, the URL structures, taxonomy and sitemap are specific and unique to the platform - this requires ecommerce expertise to appropriately manage. In addition, specialist ecommerce experts have direct knowledge of key challenges that have to be mitigated that are unique to your ecommerce platforms. Finally, technical SEO optimisation and improving content may require ecommerce designers and developers to amend and update the code and frontend experience. Platform understanding specific to your business is vital such as Shopify SEO expertise.

When partnering with an eCommerce SEO agency, you can expect a range of impactful results that significantly enhance your online visibility and sales performance. Initially, the agency will conduct a comprehensive audit of your website to identify areas for improvement, leading to optimized product pages and content that align with relevant keywords. As a result, you should see increased organic traffic to your site within the first few months, driven by higher search engine rankings. Additionally, effective on-page and off-page strategies will help improve your site's authority and credibility, which can lead to better conversion rates as more targeted visitors engage with your products.

Yes, having an eCommerce platform-specific SEO strategy is essential for maximizing your online store's visibility and performance. Each eCommerce platform, such as Shopify, WooCommerce, or Magento, has unique features, functionalities, and limitations that can significantly impact how search engines crawl and index your site. By tailoring your SEO strategy to the specific nuances of your chosen platform—such as optimizing product pages, utilizing structured data markup, and leveraging built-in SEO tools—you can enhance your site's search engine rankings and improve user experience. Additionally, understanding the platform's ecosystem allows you to effectively implement best practices for on-page SEO, technical SEO, and content marketing that align with its architecture, ultimately driving more organic traffic and conversions.

Content optimization is absolutely crucial for an ecommerce SEO agency, as it directly influences search engine rankings and user engagement. In the competitive landscape of online retail, high-quality, relevant content not only helps in attracting organic traffic but also enhances the overall shopping experience for users. By strategically incorporating keywords, optimizing product descriptions, and creating informative blog posts that address customer queries, an ecommerce SEO agency can significantly improve visibility on search engines like Google. Additionally, well-optimized content fosters trust and authority, encouraging potential customers to make purchases while also reducing bounce rates. Therefore, effective content optimization is a foundational element that drives both traffic and conversions for ecommerce businesses.

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“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.

Alexa - Marketing Manager | Doisy & Dam

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We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

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