13 Best AI SEO Agencies in the UK (2026)

Charle Agency

• Location: London, UK
• Best for: Ecommerce brands looking to improve AI search visibility across Google AI Overviews, ChatGPT, Perplexity, and other AI platforms
• Key services: AI SEO strategy, technical SEO, schema markup, content optimisation, digital PR, analytics and performance tracking
• Why they stand out: A search first Shopify agency applying AI SEO as part of a wider search and content strategy built specifically for ecommerce brands

We could not publish a guide to the top AI SEO agencies without including ourselves. Charle is a London based, search first Shopify agency helping ecommerce brands improve visibility as AI reshapes how customers discover products and information. Our work sits at the intersection of traditional SEO and AI search optimisation, ensuring brands remain visible across evolving search results, AI generated overviews, and answer based queries.

Our approach to AI SEO starts with understanding how search engines and large language models interpret ecommerce websites. We focus heavily on entity clarity, structured data, content architecture, and product level optimisation so AI systems can accurately extract, summarise, and recommend our clients' products and pages. This includes advanced schema markup, product data optimisation, internal linking structures, and content designed to support AI generated responses.

Unlike agencies that treat AI search as an experimental add on, we integrate it directly into ecommerce SEO and content strategy. Our team combines technical audits, competitor analysis, keyword research, and digital PR to build authority, trust signals, and citations across search environments. Performance is measured through visibility, rankings, traffic quality, and commercial impact.

If you are looking for an ecommerce focused AI SEO agency that understands how AI search influences customer decisions, get in touch. We help ecommerce businesses build long term visibility and growth as search behaviour continues to change.

Buried Agency

• Location: UK
• Best for: Businesses wanting to prepare for AI driven search evolution and future proof their visibility
• Key services: AI search strategy, technical SEO, content optimisation for AI platforms
• Why they stand out: Strong expertise in AI search implementation with a focus on future proofing businesses for AI driven discovery

Buried Agency is a UK based digital marketing agency specialising in AI search optimisation and SEO strategies. They focus on helping businesses adapt their content and technical setup for AI driven search engines and platforms like ChatGPT, Claude, Google AI Overviews, and Perplexity.

The agency combines a strong technical SEO foundation with an AI optimisation overlay, ensuring brands are positioned to perform across both traditional search results and emerging AI search environments. Their approach prioritises entity clarity, structured data, and content architecture designed for AI interpretation and citation.

Buried Agency is particularly well suited to businesses that want to stay ahead of AI driven search evolution. Their understanding of how large language models source and cite information, combined with strong technical foundations, makes them a solid choice for UK businesses preparing for the next stage of search.

Novos

• Location: London, UK
• Best for: Ecommerce brands seeking data led organic growth and AI ready search visibility
• Key services: SEO, AI aligned content strategy, technical optimisation, digital PR, backlink building, performance analytics
• Why they stand out: Award winning ecommerce specialists with a strong track record in strategic search performance and integrated digital PR

Novos is a London based ecommerce growth agency focused on improving organic visibility for online brands through strategic search and digital PR. Known for being a data centric and award winning agency, Novos puts SEO at the heart of its work and integrates modern AI search signals into broader ecommerce strategies. They have worked with ambitious brands across the UK, Europe and the US, helping them increase visibility, authority and performance in competitive markets.

The agency blends technical SEO, content marketing and digital PR to improve how ecommerce sites perform across search engines and AI search environments. This includes content and entity strategies designed to boost relevance and discovery, thorough technical audits to improve crawlability and architecture, and outreach driven campaigns to build trust signals and visibility in both traditional results and AI driven search summaries.

Novos is also noteworthy for its collaborative approach, acting as an extension of client teams and prioritising transparency and simplicity in its strategies. The agency's work has been recognised at the Global Search Awards and Drum Awards, with a strong portfolio of case studies demonstrating growth in visibility and conversions for ecommerce brands across diverse sectors.

For ecommerce businesses that want a performance driven partner capable of integrating AI search considerations with established organic search techniques, Novos offers a blend of strategic insight, structured data focus and search performance campaigns that go beyond traditional SEO.

Impression

• Location: Nottingham / London, UK
• Best for: Brands needing integrated digital strategy combining technical SEO, digital PR, and AI search readiness
• Key services: SEO, digital PR, paid media, content strategy, AI search optimisation
• Why they stand out: A well established, multi award winning agency that blends technical depth with creative digital PR to build the brand signals AI systems rely on

Impression is a Nottingham and London based digital marketing agency with a strong reputation for integrated search strategies. The agency works across SEO, digital PR, paid media, and analytics, bringing together multiple disciplines to improve organic visibility and brand authority for ambitious brands.

Their approach naturally supports AI search visibility through a combination of high quality digital PR, content strategy, and technical SEO. Building authoritative brand mentions, earning citations across trusted publications, and creating content that directly answers user questions are all foundations that AI search platforms rely on when selecting sources to cite. Impression's digital PR campaigns in particular help build the kind of brand authority signals that large language models use to evaluate trustworthiness.

Impression is well suited to brands that want an agency capable of thinking beyond traditional rankings. Their integrated model means SEO, PR, and content work together rather than in silos, which is exactly the kind of joined up approach that drives results in AI driven search environments.

Reposition

• Location: UK
• Best for: Brands seeking entity based SEO and AI search optimisation for competitive UK markets
• Key services: Entity SEO, AI search optimisation, technical SEO, content strategy
• Why they stand out: Specialists in entity based SEO, which is one of the most important foundations for AI search visibility

Reposition is a UK based SEO agency that has built a strong reputation around entity based optimisation. In an AI search world, entity clarity matters more than ever. AI systems need to understand exactly what your brand is, what you offer, and how you relate to other entities in your space before they will cite or recommend you. Reposition focuses on building this clarity.

Their work covers technical SEO, content strategy, and structured data, all oriented around making brands easier for both search engines and AI platforms to understand. They focus on performance led optimisation for competitive UK markets, combining entity work with traditional ranking factors to deliver results across both classic search results and AI generated answers.

Reposition is a good fit for brands that recognise entity optimisation as a core part of modern search strategy. If your brand is struggling to appear in AI search results despite having strong content and backlinks, the issue may be entity clarity, and that is where Reposition excels.

Verkeer

• Location: UK
• Best for: Ecommerce brands that need strong technical SEO and data driven AI optimisation
• Key services: Technical SEO, site architecture, content optimisation, analytics, digital PR
• Why they stand out: A technically strong agency with a clear focus on data, testing, and search performance across traditional and AI environments

Verkeer is a UK based SEO agency recognised for its technical expertise and analytical approach to organic search. Working with ecommerce businesses across a range of competitive sectors, the agency focuses on building strong technical foundations that support long term visibility and performance across search engines.

Their work aligns closely with AI SEO requirements through a focus on site architecture, crawlability, structured content, and clear entity signals. By improving how ecommerce websites are understood and processed by search engines and AI systems, Verkeer helps brands increase discoverability across traditional search results and AI search environments.

Verkeer is well suited to ecommerce organisations that value precision, data, and technical clarity. Their emphasis on analysis, performance metrics, and sustainable optimisation makes them a strong partner for businesses preparing for continued changes in search behaviour and AI influenced search experiences.

Found

• Location: London, UK
• Best for: Established brands looking to integrate AI SEO into existing search strategies
• Key services: AI SEO, technical SEO, content strategy, analytics and performance measurement
• Why they stand out: A well established digital agency that has moved early into dedicated AI SEO services

Found is a London based digital marketing agency that has been one of the earlier UK agencies to offer dedicated AI SEO services. Their work spans ecommerce, retail, and consumer brands that need to maintain visibility as search engines introduce AI overviews, summaries, and conversational search experiences.

Through their AI SEO offering, Found focuses on improving how websites and content are understood by search engines and language models. This includes structured content strategies, entity optimisation, technical foundations, and performance analysis designed to support AI search outcomes for brands operating in competitive markets.

Found is a strong option for established businesses that want to evolve existing SEO programmes rather than rebuild from scratch. Their combination of strategic insight, technical capability, and early adoption of AI search makes them a relevant partner for brands navigating the shift towards AI driven discovery.

Rise at Seven

• Location: London / Sheffield, UK
• Best for: Brands that want creative, PR led search strategies that build the authority AI systems rely on
• Key services: Digital PR, SEO, creative content, brand authority campaigns
• Why they stand out: A search first creative agency whose digital PR approach directly builds the brand signals and citations that AI platforms use to select sources

Rise at Seven is a London and Sheffield based search first creative agency that has grown rapidly since launching in 2019. The agency combines SEO with large scale digital PR campaigns, creating content and stories that earn coverage, links, and brand mentions across high authority publications.

This approach is particularly relevant for AI SEO. Large language models do not just look at your website when deciding whether to cite your brand. They evaluate how often your brand is mentioned across the web, the quality of those mentions, and whether trusted sources reference you as an authority in your space. Rise at Seven's digital PR campaigns build exactly these signals, earning the kind of brand presence across the web that AI search platforms factor into their responses.

Rise at Seven is a strong fit for brands that want to build authority and visibility at scale. Their creative approach generates coverage and mentions that benefit both traditional SEO and AI search visibility, making them a good choice for brands competing in crowded markets where brand authority is a key differentiator.

Exposure Ninja

• Location: UK
• Best for: Brands seeking scalable organic growth supported by data, content, and digital PR
• Key services: SEO, content marketing, digital PR, technical optimisation, analytics and reporting
• Why they stand out: Strong educational leadership combined with structured, process driven search strategies

Exposure Ninja is a well established UK based digital marketing agency known for its structured and transparent approach to organic growth. The agency works with ecommerce brands and online retailers to improve search visibility through a blend of SEO, content marketing, and digital PR, while adapting strategies to reflect changes in search engines and AI influenced search results.

Their methodology aligns closely with the foundations required for AI search visibility. High quality content, clear site architecture, internal linking, and authority building all support stronger discoverability across AI driven summaries, search responses, and evolving results pages. Exposure Ninja's focus on content strategy and performance metrics provides a solid base for brands preparing for AI search.

Exposure Ninja is a good fit for businesses that value clear processes, strong reporting, and long term organic growth. Their emphasis on content strategy, performance metrics, and trust signals makes them a reliable partner for brands navigating changes in how search engines and AI systems surface and recommend businesses.

ClickSlice

• Location: London, UK
• Best for: Brands looking to improve visibility across AI driven search and answer based results
• Key services: AI search visibility, technical SEO, structured data, content optimisation
• Why they stand out: Early adopters of AI search frameworks with a strong focus on AI search behaviour and structured content

ClickSlice is a London based SEO agency that has positioned itself as a specialist in AI search optimisation for brands looking to improve visibility in AI driven search environments. The agency focuses on helping businesses adapt to changes in search behaviour driven by AI overviews, conversational search, and AI platforms such as ChatGPT, Gemini, and Perplexity.

Their approach combines traditional SEO foundations with structured data, schema markup, and content optimisation designed to improve how websites are interpreted and surfaced by AI search systems. This includes optimising informational content, category pages, and product related queries to increase visibility in AI generated answers and summaries.

ClickSlice is suited to brands that want to proactively adapt their search strategy as AI search grows. Their work focuses on improving search visibility, authority signals, and rankings across both classic search results and emerging AI driven search environments.

Blue Array

• Location: Reading, UK
• Best for: Businesses needing strategic search leadership and embedded SEO expertise
• Key services: SEO consultancy, technical SEO, content strategy, training, analytics and performance frameworks
• Why they stand out: A consultancy led model that embeds senior search expertise into client teams

Blue Array is a UK based SEO consultancy known for providing strategic search leadership rather than traditional agency delivery alone. The company works with brands to improve visibility, performance, and decision making by embedding experienced SEO specialists directly into client teams or supporting them through retained consultancy.

Their approach aligns well with AI SEO requirements, particularly for businesses that need clarity around content structure, technical foundations, and entity signals. By focusing on search behaviour, information architecture, and content strategy, Blue Array helps brands adapt to changes in how search engines and AI systems interpret and surface websites.

Blue Array is a strong option for organisations that already have internal marketing or development teams but require senior level guidance to navigate evolving search environments. Their emphasis on education, consistency, and long term strategy makes them well suited to complex businesses preparing for AI driven search changes.

Omnius

• Location: Europe
• Best for: Brands wanting dedicated LLM optimisation and technical AI search strategies
• Key services: AI search optimisation, schema markup, LLMs.txt implementation, strategic keyword placement for LLMs
• Why they stand out: One of the few agencies with a dedicated focus on optimising specifically for large language model platforms

Omnius is a Europe based agency that specialises in optimising brands for LLM based search platforms like ChatGPT and Perplexity. While many agencies are bolting AI search services onto existing SEO offerings, Omnius has built its approach around understanding how large language models process, evaluate, and cite content.

Their work includes strategic keyword placement within content that LLMs are likely to reference, schema markup implementation to help AI systems understand page content, and LLMs.txt file creation to guide AI crawlers through websites. They also focus on building the kind of structured, authoritative content that AI platforms are more likely to cite in their responses.

Omnius is well suited to brands that want a technically focused partner dedicated specifically to AI search visibility rather than traditional SEO with AI bolted on. Their specialised approach makes them a strong option for businesses that already have traditional SEO covered and want to add dedicated AI search expertise.

iPullRank

• Location: New York, US
• Best for: Enterprise brands needing advanced technical SEO and AI search strategy at scale
• Key services: Relevance engineering, technical SEO, AI search optimisation, JavaScript rendering, site architecture
• Why they stand out: Enterprise level technical depth with a proprietary "Relevance Engineering" framework built for AI search environments

iPullRank is a New York based enterprise SEO agency led by Mike King, one of the most recognised voices in technical SEO. The agency has developed a proprietary "Relevance Engineering" framework that combines technical SEO, content strategy, and machine learning principles to improve how websites perform across both traditional and AI driven search.

Their technical depth sets them apart. iPullRank works with enterprise clients in finance, media, and ecommerce, tackling complex challenges around JavaScript rendering, log file analysis, large scale site architecture, and content optimisation. This level of technical capability is increasingly important for AI SEO, where how your content is structured, rendered, and accessed by crawlers directly impacts whether AI platforms can find and cite it.

While iPullRank is US based, we have included them here because their technical approach and AI search expertise are relevant to any brand operating internationally. For enterprise businesses with complex digital infrastructure, iPullRank offers a level of technical AI SEO capability that few UK agencies can match.