LinkedIn statistics and data visualisation showing platform growth and professional networking trends

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LinkedIn User Statistics

LinkedIn has grown from a professional networking site to the world's largest business platform. Here are the key user statistics demonstrating its scale and growth in 2026.


  1. LinkedIn has over 1.2 billion members worldwide. The platform spans more than 200 countries and regions, making it the world's largest professional network. (DemandSage)
  2. LinkedIn has approximately 310 million monthly active users. This represents the number of users actively engaging with the platform each month. (Business of Apps)
  3. LinkedIn adds 5-8 million new members every month. The platform gained over 200 million new users in the past two years alone. (Cognism)
  4. LinkedIn has over 175 million premium subscribers. This is up from 154 million in 2022, showing strong growth in paid memberships. (The Social Shepherd)
  5. The United States has the most LinkedIn members with 257 million users. India follows in second place with 150 million users. (DemandSage)
  6. There are approximately 188 million LinkedIn users in Latin America. The region represents a significant and growing market for the platform. (SocialPilot)
  7. Over 26 million LinkedIn users are based in Canada. Canada ranks among the top five countries for LinkedIn membership. (DemandSage)

LinkedIn mobile app interface showing professional networking features

UK LinkedIn Statistics

The United Kingdom is LinkedIn's fourth-largest market globally. Here's what the data reveals about LinkedIn usage among British professionals.


  1. The UK has approximately 47.5 million LinkedIn users. This makes Britain the fourth-largest market globally, behind the US, India, and Brazil. (Statista)
  2. UK LinkedIn user numbers grew to 44.4 million in November 2024. This was up from 43.4 million the previous month, showing steady growth. (Statista)
  3. 6.07% of all desktop traffic to LinkedIn comes from the UK. Britain ranks among the top sources of platform traffic globally. (World Population Review)
  4. Millennials represent 37% of UK LinkedIn users. Gen X follows closely at 34%, while fewer than 10% of Gen Z Britons use the platform. (YouGov)
  5. 54% of UK LinkedIn users are male, 46% are female. Men make up a slightly larger share of the British LinkedIn membership. (YouGov)
  6. 62% of UK LinkedIn users work full-time. The platform attracts predominantly employed professionals in Britain. (YouGov)
  7. 50% of UK LinkedIn members work for B2B companies. Half of British users are employed in business-to-business industries. (YouGov)
  8. 40% of UK LinkedIn users never post content. However, only 6% never access their account, indicating high passive usage amongst Britons. (YouGov)

LinkedIn Demographics

Understanding LinkedIn's user demographics helps marketers and recruiters target their content and campaigns effectively. Here's the breakdown of who uses LinkedIn.


  1. 60.1% of LinkedIn users are aged 25-34. This is by far the largest age demographic on the platform. (SocialPilot)
  2. 21.7% of LinkedIn users are aged 18-24. Younger professionals make up a significant portion of the user base. (Cognism)
  3. Users aged 35-54 account for 19.2% of total users. Mid-career professionals represent about a fifth of the platform. (SocialPilot)
  4. Only 3.1% of LinkedIn users are aged 55 and older. The platform skews significantly younger than its professional focus might suggest. (Cognism)
  5. LinkedIn's global gender split is 56.8% male and 43.2% female. Men slightly outnumber women on the platform worldwide. (DemandSage)
  6. 54% of US LinkedIn users earn over $100,000 per year. Professionals on LinkedIn tend to have significantly higher incomes. (The Social Shepherd)
  7. LinkedIn hosts 63 million decision-makers. This includes 10 million C-level executives on the platform. (Cognism)
  8. 4 out of 5 LinkedIn members drive business decisions. The platform reaches people with significant organisational influence. (Martal Group)

LinkedIn Revenue & Financial Statistics

LinkedIn has become a significant revenue generator for Microsoft. Here are the key financial statistics showing the platform's commercial success.


  1. LinkedIn's revenue reached $17.81 billion in fiscal year 2025. This represents a 9% increase compared to the previous year. (Business of Apps)
  2. LinkedIn's revenue was $16.37 billion in 2024. The platform has grown from $2.27 billion in 2017 following Microsoft's acquisition. (Business of Apps)
  3. LinkedIn's advertising revenue is projected to reach $9.7 billion in 2026. This represents approximately 18.5% growth year-over-year. (The Social Shepherd)
  4. LinkedIn ad revenue is forecast to exceed $11 billion by 2027. The advertising business continues to be the platform's strongest growth driver. (The Social Shepherd)
  5. LinkedIn Learning has 24,000+ courses and 27 million learners. The educational arm contributes significantly to the platform's value proposition. (SocialPilot)
  6. Microsoft acquired LinkedIn for $26.2 billion in 2016. The acquisition remains one of the largest in tech history. (Business of Apps)

LinkedIn Advertising Statistics

LinkedIn advertising offers unique B2B targeting capabilities. Here are the current benchmarks and costs for advertising on the platform.


  1. LinkedIn CPM averages $28-35 globally. Costs vary significantly based on targeting, with UK campaigns typically seeing £20-35 CPM. (The B2B House)
  2. Average LinkedIn CPC ranges from $4.50 to $12. Highly competitive audiences like C-suite executives can exceed $12 per click. (Speedwork Social)
  3. LinkedIn requires a minimum $10 daily budget for campaigns. The platform recommends $25-100 daily budgets for optimal performance. (Zapier)
  4. LinkedIn InMail messages cost approximately $0.26-$0.50 per send. Sponsored messaging offers direct access to target audiences' inboxes. (WebFX)
  5. 57% of companies report satisfaction with LinkedIn advertising ROI. Particularly for B2B campaigns, LinkedIn delivers strong returns. (The B2B House)
  6. 84% of B2B marketers say LinkedIn delivers the best value. The platform outperforms other social networks for business marketing. (Martal Group)
  7. LinkedIn captures 39% of B2B paid media budgets. The platform dominates business-to-business advertising spend allocation. (The B2B House)
  8. LinkedIn ad engagement rates are 50% higher than other social platforms. Professional context drives stronger interaction with advertising content. (Sales So)

LinkedIn Content & Engagement Statistics

Content performance on LinkedIn differs significantly from other social platforms. Here are the benchmarks for engagement and content success.


  1. The average engagement rate on LinkedIn posts is 2.8%. Some sources report up to 3.8% average engagement across the platform. (ContentIn)
  2. LinkedIn video content gets 5x more engagement than text-only posts. Video has become increasingly important for platform success. (SocialPilot)
  3. LinkedIn live broadcasts receive 24x more interaction than pre-recorded videos. Live streaming drives exceptional engagement on the platform. (Martal Group)
  4. Multi-image posts achieve an average engagement rate of 6.60%. This is the highest-performing post type on LinkedIn. (Social Insider)
  5. Carousel posts get 278% more engagement than video posts. They also achieve 596% more engagement than text-only posts. (Neal Schaffer)
  6. LinkedIn posts with images receive 98% more comments. Visual content significantly outperforms text-only updates. (Cognism)
  7. Over 2 million posts, articles, and videos are published on LinkedIn daily. Content volume continues to grow rapidly on the platform. (SocialPilot)
  8. Only 3% of members post more than once a week. Despite high engagement, most users consume rather than create content. (99firms)
  9. LinkedIn has seen a 24% increase in comments this year. Platform engagement continues to trend upward. (Social Media Today)
  10. Video watch time on LinkedIn rose 36% year-over-year in 2024. Short-form video creation is growing at twice the rate of other formats. (Social Media Today)
  11. Posts incorporating humour see a 65% increase in engagement. Personality-driven content performs exceptionally well. (ContentIn)
  12. Tuesdays and Wednesdays between 10am-12pm are optimal posting times. These windows consistently deliver the highest engagement rates. (Buffer)

LinkedIn B2B Lead Generation Statistics

LinkedIn dominates B2B social media marketing. Here are the statistics that demonstrate its effectiveness for business lead generation.


  1. LinkedIn is responsible for 80% of all B2B leads generated via social media. No other platform comes close for business lead generation. (Martal Group)
  2. LinkedIn is 277% more effective at lead generation than Facebook and Twitter. The platform's professional context drives superior B2B results. (Snov.io)
  3. 93% of B2B marketers use LinkedIn for content distribution. The platform is nearly universal for business marketing. (Cognism)
  4. LinkedIn InMail achieves 18-25% response rates. This compares to just 1-5% for cold email, making it 4-5x more effective. (GrackerAI)
  5. Connection requests with personalised notes see 93% higher acceptance rates. Personalisation significantly improves networking success. (GrackerAI)
  6. Sales professionals with high SSI scores are 45% more likely to create opportunities. They're also 51% more likely to achieve their quotas. (Martal Group)
  7. Average Sales Navigator users make 3.6x more connections with decision-makers. Premium tools deliver measurable networking advantages. (Martal Group)

LinkedIn Recruiting & Job Statistics

LinkedIn has become the world's primary professional recruitment platform. Here are the statistics showing its dominance in hiring and job seeking.


  1. 7 people are hired every minute on LinkedIn. This results in over 3 million new hires annually through the platform. (Sales So)
  2. 11,000+ job applications are submitted on LinkedIn every minute. The platform processes enormous recruitment volumes. (Sales So)
  3. 72% of recruiters use LinkedIn when hiring new talent. The platform is the primary tool for professional recruitment. (Cognism)
  4. 67% of recruiters believe LinkedIn hires are higher quality. Professionals sourced through the platform outperform other channels. (Sales So)
  5. LinkedIn-sourced employees are 40% less likely to leave within 6 months. Retention rates exceed those from other recruitment channels. (Sales So)
  6. 122 million people have received an interview through LinkedIn. An additional 35.5 million were hired by someone they connected with on the platform. (Wave Connect)
  7. Over 40 million people apply for jobs on LinkedIn weekly. Despite low posting frequency, job seeking remains highly active. (99firms)
  8. Candidates with comprehensive profiles have 71% higher interview chances. Profile completeness directly impacts hiring outcomes. (Sales So)
  9. #OpenToWork photo frames increase recruiter InMails by 40%. Signalling availability significantly boosts hiring opportunities. (Sales So)
  10. LinkedIn InMail messages have 300% higher response rates than email. Direct platform messaging outperforms traditional outreach. (Wave Connect)

LinkedIn Company Page Statistics

Company pages are essential for brand presence on LinkedIn. Here are the statistics showing how businesses use and grow on the platform.


  1. Over 69 million companies have LinkedIn pages. The platform also hosts 141,000 schools and 42,000 listed skills. (SocialPilot)
  2. New LinkedIn company pages gain an average of 6 organic followers per day. Growth accelerates significantly once pages reach 150 followers. (B2B Growth Co)
  3. Company pages that post weekly grow followers 7x faster. Consistent posting correlates strongly with audience growth. (Buffer)
  4. Businesses posting weekly get 2x higher engagement. Regular content significantly outperforms sporadic posting. (Martal Group)
  5. Organic reach for company pages dropped 60-66% from 2024 to early 2026. Algorithm changes have significantly reduced unpaid visibility. (Ordinal)
  6. Company posts initially show to just 2-5% of followers. The first hour's engagement velocity determines broader distribution. (Ordinal)
  7. Personal profiles generate 561% more reach than company pages. Individual accounts significantly outperform corporate profiles. (Neal Schaffer)
  8. Employee networks are 10x larger than company follower lists. Personal profiles drive 2.75x more impressions and 5x more engagement. (Neal Schaffer)
  9. Employees are 14x more likely to share content that admins post. Employee shares account for 30% of total engagement on company posts. (Buffer)
  10. 40% of visitors engage with a company page weekly. Engagement includes following, liking posts, or clicking through for more information. (SocialPilot)