Email marketing statistics and data visualisation showing inbox engagement and campaign performance trends

In this article

Email User Statistics

Email continues to grow as the most widely used digital communication channel. Here are the key statistics demonstrating email's global reach and daily usage patterns in 2026.


  1. There are 4.73 billion email users worldwide in 2026. This represents over half the world's population, with numbers projected to reach 4.89 billion by 2027. (DemandSage)
  2. 392.5 billion emails are sent and received daily in 2026. This is up from 376.4 billion in 2025, showing continued growth in email volume. (DemandSage)
  3. Over 3.13 million emails are sent every second globally. The sheer volume demonstrates email's dominance as a communication channel. (Porch Group Media)
  4. 99% of email users check their inbox every day. Many users check their email up to 20 times daily, making it the most consistently accessed digital channel. (OptinMonster)
  5. Gmail has 1.8 billion active accounts worldwide. This makes Gmail the most popular email provider globally. (Porch Group Media)
  6. The average person has 1.86 email accounts. Most consumers maintain separate personal and professional email addresses. (Porch Group Media)
  7. 58% of consumers check their email first thing in the morning. Email is checked before social media or news for most users. (Porch Group Media)
  8. The average person receives 100-120 emails per day. This includes both personal and promotional emails. (Porch Group Media)

Email inbox interface showing marketing emails and engagement metrics

UK Email Statistics

The United Kingdom represents a significant email marketing market with strong engagement and impressive ROI figures. Here are the UK-specific email statistics for 2026.


  1. UK email advertising spend is forecast to reach £883.46 million in 2025. The market continues to grow as brands invest in email marketing. (Statista)
  2. Email marketing ROI in the UK is approximately £38.33 for every £1 spent. This exceptional return has increased from 30:1 to 38:1 over five years. (Statista)
  3. The average value of a customer email address in the UK is £36.64. This demonstrates the significant commercial value of building an email list. (Email Monday)
  4. 62.9% of UK consumers read emails on their mobile phones. Mobile optimisation is essential for UK email marketing success. (Shopify UK)
  5. 51% of UK marketers believe AI-supported email marketing is more effective. This was found in a survey of email marketers across the UK, US and Europe. (GetResponse)
  6. 73% of UK marketers report increased engagement after GDPR implementation. Transparent and compliant email practices have improved subscriber relationships. (Campaign Monitor)

Email Marketing ROI & Revenue Statistics

Email marketing consistently delivers the highest return on investment of any digital marketing channel. Here are the statistics demonstrating its financial impact.


  1. Email marketing generates $36-$42 for every $1 spent on average. Global marketing agencies report an average ROI of $42:1. (DemandSage)
  2. Retail, ecommerce and consumer goods achieve the highest email ROI at $45 per $1. The ecommerce sector sees particularly strong returns from email marketing. (Omnisend)
  3. 18% of companies achieve email marketing ROI greater than $70 per $1 invested. Top-performing email programmes significantly exceed average returns. (Designmodo)
  4. The global email marketing market is projected to reach $36.3 billion by 2033. Market value continues to grow as more businesses invest in email. (DemandSage)
  5. Email marketing drives 25% of overall revenue for businesses using it strategically. Well-optimised email programmes drive a significant portion of total revenue. (OptiMonk)
  6. Ecommerce emailers generate an average annual revenue of $6.86 per subscriber. The value of each email subscriber compounds over time. (Shopify)
  7. 59% of consumers say marketing emails influence their purchase decisions. Email remains a significant driver of consumer purchasing behaviour. (DemandSage)
  8. Email is 40 times more effective than social media for customer acquisition. Despite social media growth, email remains the superior acquisition channel. (OptinMonster)

Open Rate & Click Rate Statistics

Understanding email engagement benchmarks helps measure campaign performance. Here are the current open rate and click-through rate statistics across industries.


  1. The average email open rate across all industries is 21.33%. This baseline helps benchmark individual campaign performance. (DemandSage)
  2. Some sources report average open rates as high as 35.63%. Open rates vary significantly based on platform and measurement methodology. (Growth-onomics)
  3. Government-related emails achieve the highest open rate at 28.77%. Industry-specific open rates vary considerably from the overall average. (DemandSage)
  4. Automated birthday emails achieve a 43.3% open rate. Personalised, triggered emails significantly outperform batch campaigns. (Omnisend)
  5. The average email click-through rate is 1.40-2.03% across industries. CTR benchmarks vary based on measurement and industry. (DemandSage)
  6. Faith-based organisations have the highest email click rate at 2.46%. Engaged, niche audiences tend to have higher click rates. (DemandSage)
  7. Emails with video content achieve up to 300% higher click rates. Video significantly boosts engagement when included in emails. (Omnisend)
  8. Welcome emails achieve an average open rate of 80%. First impressions matter, making welcome sequences critically important. (Nonprofit Tech for Good)
  9. A/B tested emails achieve 49% higher open rates and 135% higher click rates. Testing and optimisation significantly improves email performance. (Campaign Monitor)
  10. Approximately 21% of opt-in emails fail to reach the inbox. Deliverability remains a persistent challenge for email marketers. (Campaign Monitor)

Mobile email marketing statistics showing smartphone usage and engagement rates

Mobile Email Statistics

Mobile devices dominate email consumption, making responsive design essential. Here are the statistics on mobile email behaviour and performance.


  1. 64% of emails are opened on mobile devices. Mobile now surpasses desktop for email opens. (DemandSage)
  2. Mobile-responsive emails generate 24% higher click-through rates. Optimising for mobile significantly improves engagement. (Campaign Monitor)
  3. 90% of mobile email opens occur on Apple devices. iOS dominates the mobile email market. (Campaign Monitor)
  4. 57% of people check email while in bed. Email is accessed across various contexts throughout the day. (Porch Group Media)
  5. 79% of people check email while on holiday. Email engagement continues even during leisure time. (Porch Group Media)
  6. 69% of people check email while watching television. Multi-screening behaviour is common among email users. (Porch Group Media)
  7. 40% of consumers have 50+ unread emails in their inbox. Standing out in crowded inboxes requires compelling subject lines. (Porch Group Media)
  8. The average time spent reading a brand email is 10 seconds. Concise, scannable content is essential for mobile readers. (Porch Group Media)

Personalisation & Segmentation Statistics

Personalised and segmented email campaigns dramatically outperform generic broadcasts. Here are the statistics demonstrating the impact of targeting.


  1. Personalised emails deliver 6x higher transaction rates. Tailored content significantly outperforms generic messaging. (Campaign Monitor)
  2. Segmented email campaigns generate 760% more revenue. This dramatic increase highlights the importance of targeted messaging. (Campaign Monitor)
  3. Personalised subject lines increase open rates by 26%. Simple personalisation techniques deliver measurable improvements. (Campaign Monitor)
  4. Personalised emails achieve a 29% open rate and 41% click-through rate. This far exceeds non-personalised email performance. (Sixth City Marketing)
  5. 71% of consumers expect personalised interactions from brands. Personalisation has become an expectation, not a differentiator. (involve.me)
  6. 76% of consumers get frustrated when brand interactions are not personalised. Generic messaging actively damages customer relationships. (involve.me)
  7. 80% of consumers are more likely to purchase from brands that personalise. Personalisation directly impacts purchasing decisions. (involve.me)
  8. Targeted and personalised emails drive 58% of all email revenue. The majority of email revenue comes from personalised campaigns. (DemandSage)
  9. 90% of marketers report segmentation improves email performance. Nearly all email professionals see benefits from targeted messaging. (Sixth City Marketing)
  10. 65% of marketers say segmented emails achieve better open rates. Segmentation improvements are consistent across email metrics. (Sixth City Marketing)
  11. Emails with personalised product recommendations see 29% higher unique open rates. Dynamic content significantly boosts engagement. (Campaign Monitor)
  12. Dynamic content emails generate 18x more revenue than generic emails. Hyper-personalised content dramatically outperforms static messaging. (Campaign Monitor)

Email automation workflow showing triggered campaigns and marketing sequences

Email Automation Statistics

Email automation transforms campaign performance and efficiency. Here are the statistics showing how automated emails outperform manual campaigns.


  1. Automated emails generate 320% more revenue than non-automated emails. Automation dramatically improves email marketing returns. (Campaign Monitor)
  2. Automated flows generate up to 30x more revenue per recipient than campaigns. Abandoned cart flows average $3.07 revenue per recipient compared to $0.10 for standard campaigns. (Klaviyo)
  3. Companies using automation see a 451% increase in qualified leads. Automated nurture sequences significantly improve lead quality. (Sixth City Marketing)
  4. Automated emails account for 46.9% of email sales but only 2.6% of sends. A small number of automated emails drive nearly half of email revenue. (Omnisend)
  5. Transactional emails achieve 8x more opens and 6x more revenue than bulk emails. Order confirmations and receipts are highly valuable touchpoints. (Campaign Monitor)
  6. Automation drives 14.5% increase in sales productivity. Efficiency gains compound the revenue benefits of automation. (Campaign Monitor)
  7. Marketing automation reduces overhead by 12.2% on average. Cost savings combine with revenue gains for improved profitability. (Campaign Monitor)
  8. 55% of companies use email marketing automation. Adoption continues to grow as automation tools become more accessible. (Campaign Monitor)
  9. 89% of marketing experts expect 75% of email operations to be AI-driven by 2027. AI integration is accelerating across email marketing. (DemandSage)
  10. AI-driven personalisation boosts revenue by 41% and CTR by 13.44%. Machine learning significantly improves email performance. (Sixth City Marketing)

B2B Email Marketing Statistics

Email remains the dominant channel for B2B marketing and lead generation. Here are the statistics specific to business-to-business email marketing.


  1. 79% of B2B marketers choose email as their most successful content distribution channel. Email outperforms all other B2B marketing channels. (Sixth City Marketing)
  2. 42% of B2B marketers say email produces the best results. Nearly half of B2B marketers rank email as their top channel. (WebToffee)
  3. 71% of B2B marketers use email newsletters for content marketing. Newsletters remain a core B2B content strategy. (Sixth City Marketing)
  4. B2B emails achieve 23% higher click-to-open ratios than B2C. Professional audiences engage more deeply with email content. (Sixth City Marketing)
  5. 77% of B2B buyers prefer to be contacted via email. Email is the preferred communication channel for business audiences. (Backlinko)
  6. Average B2B email open rates are 15.1%. B2B benchmarks differ from overall averages due to audience behaviour. (Backlinko)
  7. Nurtured B2B leads make 47% larger purchases. Email nurture sequences drive higher deal values. (Campaign Monitor)

Ecommerce & Abandoned Cart Statistics

Email marketing is essential for ecommerce success, particularly for cart recovery. Here are the statistics on ecommerce email performance.


  1. The average cart abandonment rate is 70-72% across ecommerce. Most online shopping carts are abandoned before purchase. (Email Vendor Selection)
  2. Mobile cart abandonment rates reach 85.7%. Mobile shoppers abandon carts at higher rates than desktop users. (Moosend)
  3. Abandoned cart emails achieve 40-45% open rates. Recovery emails significantly outperform standard promotional emails. (Moosend)
  4. 50% of abandoned cart emails receive clicks. Engagement with recovery emails is exceptionally high. (Moosend)
  5. Abandoned cart flows drive $3.65 average revenue per recipient. Cart recovery is the highest-performing automated email flow. (Klaviyo)
  6. Abandoned cart emails achieve a 3.33% average conversion rate. This is significantly higher than standard promotional emails. (Klaviyo)
  7. Industry leaders achieve 10-14% cart recovery rates. This is 3-4x higher than the typical 3-5% recovery rate. (OptiMonk)
  8. Food and beverage achieves 52.16% open rates for cart emails. Industry-specific performance varies significantly. (Klaviyo)
  9. Email accounts for 33% of total revenue for optimised ecommerce programmes. Well-executed email marketing drives a third of online sales. (OptiMonk)
  10. 50.7% of consumers purchase from marketing emails at least monthly. Email regularly drives repeat purchases from subscribers. (Shopify)