The Value of a Web Design Agency
12th November 2019
Why should you employ a web design agency?
As a London web design agency & full-service creative agency, we feel our bespoke service brings a huge amount of value to the brands that we work with. Although we see first hand every day what we do, we wanted to share the areas we feel help brands the most.
The Outsiders Perspective
We know, since starting a web design agency ourselves, that when you start a business it can be difficult to have objective perspective over your creation. As graphic & web designers we’ve all looked at a design too much and fallen out of love. The incredible thing about employing a web design agency or creative agency is the initial evaluation from an “outsiders perspective” - taking a completely fresh approach to analysing your current design assets and brand strategy. Often we can get fixated on areas that frankly don’t matter, the question is . . . does you’re brand match up your to business and marketing strategy?
Our team at Charle all specialise in different skills meaning every brand identity we create, every website we design & every marketing strategy gets a thorough team-led approach. Building a brand is so much more than setting up shop, the consumer asks for much more than the products you sell. Brand identity, conversion centricity & strong marketing assets are the must have foundations to any brand.
We believe a good web design agency should always consider conversions at it’s highest priority. It’s all well and good a website looking great, but if it does not performing as the vital marketing & e-commerce tool it was made for then it is pointless. We always consider factors such as the number of clicks to sale, search engine optimisation & the supporting lead generation strategy to form the foundations of how a website should look and perform.
Last but not least, being an entrepreneur is a busy and hard life - quite frankly it can be so hard to have the time to stop and re-think your website strategy or marketing approach. When you employ a web design agency or full-service creative agency - you’ve got a team who’s sole job is to strategically produce a marketing strategy that won’y let you down so you can focus on running your business..
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