Case Study

Squadron Watches

Ecommerce, Branding & Marketing

Project Brief

Squadron is a watch start-up with a USP of selling stylish and modern watches at an affordable price without compromising on quality. The launch of squadron was a crucial moment that required a well-thought out strategy in order to engage and grow their customer base.

The start-up required a strategic marketing plan in order to hit the ground running, engage customers and make an impact in the extremely over-populated and competitive market.

Squadron also required a full back-end system that would manage their customers and orders in a way that sets them apart from their competitors. They wanted a bespoke system that would handle their business needs in the exact way they wanted and that could be adapted to fulfil future requirements as the company grows - something third party software could not offer.

Research & Brand Strategy

Ecommerce Design & Development

Back-End Customer Manager

Strategic Marketing Plan

Social Media Content & Management

The Outcome

We started from the ground up with this project. We developed a strong relationship with the directors in order to gain a detailed and reflective understanding of what the business was and what they wanted to achieve. This allowed us to build a clear & strategic brand identity.

Once logo design and brand guidelines were formed we managed all content creation. Squadron is an online-only company therefore high quality product photography was vital. We also researched shoot locations & sourced appropriate models.

We built a full ecommerce website for the watch company ensuring the minimalistic theme was portrayed through the design. The shopping checkout flow is simple and secure offering a seamless and professional experience.

We also provided marketing services such as pay-per-click (PPC), social media content creation and management. We assisted Squadron to gain exposure through social media influences and suceeded in getting a feature in GQ magazine.

We built Squadron a bespoke back-end system including features such as sms & email order updates automation, order & stock tracking for staff & customers, mailing list management, product review data collection and finance & revenue tracking.

Our experise in start-ups meant we could strip back the company to the drawing and build it from the grondp up to produce an end result that was unique, exciting, effective and profitable.

View More Of Our Work

Squadron Watches

Charle - London Web Design, Branding & Marketing Agency