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Case Study
Lauren Evie
Wordpress Development
Lauren Evie Image
Project Brief
Lauren is an up & coming book and lifestyle blogger writing about her everyday experiences. Content topics ranging from fashion to mental health, Lauren’s blog is steadily building a considerable following and Lauren is making traction within the online community. Not disimilar to other bloggers, Lauren needed a contemporary, fun & professional identity & blog design to scream her personality.

The blogging community is growing at a relentless rate, so providing a blog design that is different and exciting was at the center of the project strategy. Competition was high, our challenge was to create Lauren a platform where she can grow her content and brand whilst showcasing her identity.

Lauren’s previous website was a standard preset theme meaning her brand was not unique or different. We worked closely with Lauren to gain a true understanding of the message she wanted to portray and created a theme that not only sold her content but her principles and personality.

01
Research & Brand Strategy
02
Web Design & Development
03
Wordpress Development
04
Advanced Content Management
Lauren Evie Image
The Outcome
We built Lauren a bright and fun design that we feel strategically inherits Lauren’s personality. The bright blue colour theme makes the website feel lively and young. We wanted the website to feel as dynamic and full-of-life as Lauren - animated stars really polish the design.

Due to the dynamic nature of a blog, Lauren needed to be able to update her blog independently and easily - her previous platform was very limited. We implemented Wordpress and used an advanced content management system allowing full flexibility of layout and styling without typing a line of code.
With a huge shift of web visitors using mobile devices as opposed to laptops and desktops it was our priority to make the project responsive to all screen sizes to ensure the design looks fantastic to all Lauren’s readers.

Lauren’s blog has grown massively on social media platforms Twitter & Instagram. We have included a live feed of Lauren’s Instagram images which provide a bridge between the two.

Visit Lauren’s blog at LaurenEvie.co.uk
Web Design
Bespoke Web
responsive design website
web design
 
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