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Case Study
Grassform Group
Brochure Design
Brochure Design
Project Brief
The Grassform Group are leading ground protection specialists founded in 2005. The company has provided services to clients including Thames Water, Network Rail, Amazon & the National Trust. Grassform currently use a website and a 40 page brochure to promote their services.

The brochure they used prior was out of date and lacked key design consideration. The Grassform Group needed a modern, professional and concise brochure to showcase the services they offer.

01
Content Production
02
Brand Continuity
03
Bespoke Print Media Design
Brochure Design
The Outcome
The first task of this project was to manage the content effectively - ensuring that only relevant and productive material remains. We assessd every sentence and image of the old brochure and constructively critiqued each image, deleted, perfected and replaced - meaning we had a bank of content ready to enter the design phase.

Grassform, being an established company, had a brand identity that we had to conform to. The distinctive block green logo was at heart of the design therefore we produced a design that maintained this identity - making it easily identifiable and consistant.
The biggest challenge of the design was to include a huge amount of content whilst maintaining a unique and contemporary design where text did not take over the end result.

The the final result was structured, professional and effective at relaying information in a eye-catching and appealing way. We ensured continuity of their previous brand identity and it is obvious when compared to their other online and offline media.
print design
print design
 
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