Grassform Group

The first task of this project was to manage the content effectively - ensuring that only relevant and productive material remains. We assessd every sentence and image of the old brochure and constructively critiqued each image, deleted, perfected and replaced - meaning we had a bank of content ready to enter the design phase.

Grassform, being an established company, had a brand identity that we had to conform to. The distinctive block green logo was at heart of the design therefore we produced a design that maintained this identity - making it easily identifiable and consistant.

The biggest challenge of the design was to include a huge amount of content whilst maintaining a unique and contemporary design where text did not take over the end result.

The the final result was structured, professional and effective at relaying information in a eye-catching and appealing way. We ensured continuity of their previous brand identity and it is obvious when compared to their other online and offline media.